GO SUB Cancellation Prevention Custom Popup / Cancellation Survey
GO SUB includes custom pop-ups to deter customers from canceling their subscriptions after they've clicked the unsubscribe button, as well as a survey function that can be used for post-cancellation marketing.
Regarding the cancellation prevention pop-up and the cancellation survey process
Cancellation prevention pop-up
After a customer clicks the cancel button, you can display a message to dissuade them from canceling.
Fully customizable with rich text or HTML.
Customer tag conditions
You can specify which customers should see the pop-up using tags. By default, it will be displayed to everyone without any specification, but you can specify customers with (or without) certain tags.
Editor Mode
You can choose how to create the content within the popup using either rich text or HTML & CSS.
While HTML and CSS allow for full customization of the content, rich text also allows for changes to font size and color, as well as the insertion of images.
Rich Text Editor
You can intuitively edit the content within the editor.
After uploading the image to your Shopify files, you can also display it in a pop-up window by pasting the URL.
A simple preview is displayed in real time on the right side of the screen.
The theme and style used on the storefront will not be applied to the preview on this screen, so you can check the preview in a separate window by turning on "Enable storefront preview."
*If you leave "Enable storefront preview" turned on, anyone can see the preview by simply accessing the URL. Please be careful when using this function.
*Please be sure to check how your screen will look after cancellation by making a test purchase using a test account.
About Variables
You can insert your customer's last name, first name, and contract subscription order count as variables using the Variables button in the rich text editor.
The cancellation pop-up for actual customers will display information that is consistent with the terms of their contract.
Please note that even if you enter anything other than the customer's last name, first name, and contract subscription order number in variable format, it will not be displayed.
HTML & CSS Editor
Highly customizable using HTML and CSS.
About the second section
If you have selected the HTML & CSS editor, you can enable the second section.
This will be displayed directly below the settings in the section above. (The CSS entered in the section above will be applied.)
In addition to the customer tag conditions for the entire popup, you can set other display conditions.
There are various ways to use it. If a customer has tags for a product they subscribe to, you can display additional content exclusively to that customer.
Cancellation prevention discount
You can place a discount button within your custom pop-up designed to deter cancellations. This automatically generates a discount that can be applied only once per contract or per customer, and will be applied to the next order. This can be used as a measure to prevent customers from canceling their subscriptions.
GO SUB creates a discount code on Shopify based on the settings configured in the GO SUB admin panel, triggered by a customer clicking a button. The created discount will then be displayed on the Shopify discounts page.
Use with caution. Please be sure to check the following steps and precautions before setting it up.
Setting discounts
① Enable discount settings
If this checkbox is unchecked, embedding the discount code described in section ⑤ below will result in an error.
Furthermore, this feature is only available when the editor mode is HTML & CSS. It is not available in rich text mode.
② Discount applicable to
Discount per contract
One discount code is issued for each contract. If a cancellation prevention discount is applied to a contract, the discount code issued for that contract becomes invalid, but this does not affect other contracts of the same customer.
Customer-specific discounts
Once a customer has applied for a churn prevention discount, they cannot use it again. This also applies if the same customer has other contracts.
③ Discount rate
Set the discount rate within the range of 1 to 100. Fixed discount amounts cannot be set. If you enter 50, a 50% discount will be applied to your next subscription order.
④ Discount code prefix (optional)
This sets the string to be added to the discount code. If the prefix is set to "GOSUB" and the ID is "12345", the issued discount code will be "gs-GOSUB-12345".
"gs-" is a fixed prefix and cannot be changed.
⑤ Installation of a discount application button
Once you have completed the above settings, set the following ID to the discount button element in your HTML. The discount code will be applied when this button is pressed in the cancellation prevention popup.
By assigning a specific ID to an element, images and other elements can also be used as discount application buttons.
When a discount is applied to the contract, the discount application button will be removed from the popup. (Specifically, the HTML element with the ID "gosub-apply-discount-button" will be removed.)
Furthermore, if you select "Per Customer" as the discount application destination in ②, the discount application button will also be removed from the cancellation pop-up for other contracts when a discount is applied to another contract of the customer. This is because GO SUB grants the customergs-dct-added-{code}The discount application history is identified by the tag "".
Cancellation Survey
If you click "Edit" on the right side of the cancellation survey, the following screen will appear.
If the display format is a checkbox, you can select multiple reasons for cancellation.
If the display format is Select, you can only select a single cancellation reason.
You can change the order in which cancellation reasons are displayed by dragging and dropping.
Checkbox
Select
