The certified partner explains! Shopify Email vs Klaviyo What is different?

by GO RIDE

At the beginning

Shopify Email and Klaviyo are email marketing tools (MA) available in SHOPIFY.


If you run a store in SHOPIFY, have you ever considered use of Shopify Email and Klaviyo?


From klaviyoCertified partnerGO RIDE selectedI will explain the comparison between SHOPIFY EMAIL and KLAVIYO!

What is SHOPIFY EMAIL?

Shopify Email is an email marketing tool provided by SHOPIFY. You can create, distribute, and track email directly from the SHOPIFY management screen. You can use SHOPIFY EMAIL to create various email marketing campaigns, including promoting products, introducing new products, and promotion.


What is KLAVIYO?

KLAVIYO is an email marketing tool mainly designed for EC. KLAVIYO analyzes the customer behavior of the EC site and uses data such as orders, baskets, browsing history, email clicks, and birthdays to send effective emails to target customers. You can create a custom email campaign, and you can specify the mailing date and time of the mail from the email design, and the AB test. KLAVIYO can easily collaborate with major e -commerce platforms, such as Shopify and Magento.

price

Shopify Email

You can send up to 10,000 units per month, free of charge, both manually or automatically. After that, it will be paid only for the dollar per 1,000 or $ 0.001 per additional email.


KLAVIYO

KLAVIYO can be used for free for 500 monthly email distributions. It can be distributed up to 15,000/month for $ 45. Besides that, you will be charged according to the number of email distributions.

price

design

Shopify Email

Customized templates are available, and you can easily create email designs. You can freely place text, images, buttons, products, etc., and you can create a design without writing HTML code yourself. However, the function is slightly more limited than Klaviyo.


KLAVIYO

KLAVIYO also has a customized template, and you can create highly designed emails like SHOPIFY EMAIL. It is characterized by a higher customization of design than Shopify Email, and the design of the sign -up form is higher.

Kalviyo's Email template
Kalviyo's Email template

Automation

It can be said that KLAVIYO is better than SHOPIFY EMAIL for automation of email transmission. KLAVIYO can build an automated flow or work with a third -party app. Especially convenient is the abandonment of the cart, the follow -up after purchase (such as a review request), the birthday email, etc., and the flows that are valid for customers' repeat rates and potential customers are built in advance.

KLAVIYO flow
KLAVIYO's flow example. Highly personalized customers are possible.

Analysis and report

Shopify Email

You can give a detailed report, such as who added to the cart, checked out, purchased, or canceled email registration, as well as the opening rate and click rate. You can check a very useful report because it is a marketing tool developed by Shopify.


KLAVIYO

You can get reports such as opening rate, click rate, conversion rate, etc. Compared to SHOPIFY EMAIL, basic reports are the center.

KLAVIYO report screen
KLAVIYO report screen

support

Shopify Email

You can use the help center like the EC site. There is also a guide and community, and depending on the time of day, you can also make inquiries in Japanese.


KLAVIYO

Email, chat, community to specialized help centersYou can contact us. Inquiries are English only, up to 9 AM-5 PM for chat.

KLAVIYO introduction case


summary

We have delivered a comparison between Shopify Email and Klaviyo. If you want to get started easily, we recommend Shopify Email.

Go ride is a certified partner of "KLAVIYO"

Go ride is from KlaviyoCertified partnerIs selected.We provide KLAVIYO's production and operation services, and CRM measures for EC sites for increasing sales are possible! Feel free toinquiryplease.

Mitsuaki

Mitsuaki

Designer

A designer living in Chicago. Also in charge of coding. In Japan, he works for a web production company and is sensitive to the trend of the web industry.

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