EC Site Content Production at GO RIDE: The Shooting Direction Process

At GO RIDE, as a one-stop solution to support the growth of your e-commerce site, we also handle the creation of essential content for your online store.

By having GO RIDE provide total support for your site’s design, photography, and structure, you’ll have a single point of contact, making it easier to achieve your desired image.

If you’re struggling with content creation for your e-commerce site, such as product photography or SNS shoots, as part of your growth strategy, please feel free to contact us for help with resource issues.

We will introduce the process involved in shooting direction.

Proposal materials

Design proposal

Photography schedule

Location selection

Related staff arrangements

Styling and prop preparation

Shooting day

Photo selection

Based on the content you share during the hearing, the director will gather reference materials and create the proposal materials.

(Example of filming content)

Image color

Brand name

Logo

Other company websites for reference

Appeal points about the products handled

In the proposal materials, we decide on the direction for cuts and captions in advance to eliminate any discrepancies between the final product and the proposal, and create materials accordingly.

We will set the filming schedule to match your desired site launch date.

Based on the filming content and proposal materials, the designer will suggest image ideas for the site design.

Examples of designs we have produced so far are posted in the works section of the GO RIDE homepage, so please take a look.

URL

We will adjust the schedule with reference to the cuts.

・Number of shooting days / shooting dates

・Filming time per day

　*It is often set to 8 hours per day. (May vary depending on the project or budget)

・Time allocation for each cut

Example:

・Studio time 〇:00 ~ 〇:00

・Preparation/Clean-up ✔️

・1 cut ✔️

・Style change/Makeup time ✔️

・Cooking time ✔️

・Break ✔️

・Transportation/Assembly time

On the day of the shoot, everything is organized by the minute, so creating a detailed schedule is crucial to ensure things proceed smoothly and efficiently.

The shooting location is chosen based on the site, atmosphere, and budget.

Studios, restaurants, shops, parks, and more are available.

We will assign related staff according to the details of your request.

・Cameraman

・Model

・Hair & Makeup

・Stylist/Coordinator

*GO RIDE staff

　Usually, three people including a director and assistant will be present. (This may vary depending on the project and budget.)

We will propose small props for the shoot and prepare them in advance according to your wishes.

Example:

Interior

Tableware

Ingredients

Flowers

Staff assembly

Preparation...

・Set out items to be used for each cut

・Check your own photography equipment and the items you’ll be borrowing from the studio.

・Set up the photographer’s equipment.

・Model’s hair, makeup, and styling.

・Quickly confirm the flow of the shoot.

Photography starts...

・Check after each cut.

・Shoot from various angles.

・Capture the cooking process on video.

・Coordinate the table for shooting after the dish is finished.

・Model’s hair and makeup style changes.

Cleanup...

Dismissal

After the shoot, select photos for each cut.

While consulting with the designer, we’ll do a mockup on the site and check the balance.

After making your selections, move on to implementing various functions on the site.

That’s the overall flow of the photo shoot!

Thank you for reading until the end.

If you’re interested in website creation or management, please feel free to contact us using the form below.