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Enhancing Gift Support with Shopify - Easily Implementing Wrapping, Messages, and More with Apps

Aug 12, 2025

Introduction

The demand for gifts is increasing not only during seasonal events like New Year's, Mother's Day, Father's Day, and summer and winter gift-giving seasons, but also as everyday "small gifts."
Especially for those running e-commerce sites on Shopify, it's common to receive inquiries like, "Can I add a gift wrapping?" or "Do you offer wrapping?"

This time, we will introduce convenient apps and creative settings as a way to enhance gift support on Shopify.

1. Will gift options increase sales?

Gift purchasers are looking for products not for themselves but for others, which tends to increase their purchasing motivation and average transaction value.
Additionally, whether or not you accommodate gift demand significantly influences their purchasing decisions.

Particularly, having the following items can increase conversion rates:

  • Support for wrapping and message cards

  • Gift wrapping options

  • No price displayed on the invoice

2. How to implement gift options on Shopify

Method 1: Edit theme for basic support

For simple wrapping options, you can add radio buttons or checkboxes as product options.
However, if you want to handle more complex options like selecting the type of wrapping or entering a message, it is recommended to introduce a dedicated app.

3. Three recommended gift handling apps

🎁 ① Gift Wrap Plus (by HulkApps)

You can add options for wrapping and a message card input field to the product.

  • Japanese support: Yes (translatable)

  • Free plan available

  • You can set wrapping for specific products only.

Shopify App Store link:https://apps.shopify.com/gift-wrap-plus

🎀 ② Product Options & Customizer (by Product Customizer)

You can add detailed options like wrapping, engraving, and message cards.

  • Strong in customizing form fields

  • Can be applied for purposes other than gifts (e.g., name engraving)

  • Paid plan: $19.99/month onwards

Shopify App Store link:https://apps.shopify.com/product-customizer

💌 ③ Giftship (by Gist)

An all-in-one app that can cover gift demand comprehensively.

  • Sending gifts to multiple delivery addresses

  • Support for wrapping, messages, and more

  • Checkboxes for gifts can also be added

  • $29.99/month

Shopify App Store link:https://apps.shopify.com/giftship

4. Implementation considerations

  • Cultural elements like wrapping and messages often need to be customized for the Japanese market. It's best to translate the app's labels and wording into Japanese as much as possible.

  • Since there are limitations on option displays on the payment screen, it's also recommended to prepare a gift settings explanation page.

  • If you are using Shopify Plus, more flexible settings can be achieved through checkout customization.

5. Summary

Preparing for gift options is effective for both acquiring new customer segments and improving the satisfaction of existing customers. With Shopify, you can flexibly and quickly add gift options through theme editing and app integration.
Why not consider strengthening your gift options at this opportunity?

Michiru Ai

Michiru Ai

Account Manager

 

Learning every day