Shopify Update Summary【3rd Week of January】 - Significant improvements in data protection automation and return analysis resolution

Jan 22, 2026

The last update articleHere

Let's make operations smarter and more agile in 2026.
The latest update from Shopify that really hits the spot.

The busyness of the new year has finally subsided, and I'm finally feeling at ease.
Perhaps you now have time to think about your next move?

Now that the new year has begun, why not leave the time-consuming tasks to the system?
I want to spend more time on creative things.

This update includes a "smart protection" feature that automatically monitors unproductive pixels,
Two features include digging deeper into the reasons for returns for each product to visualize "customer's true feelings."

"Data is well protected, while analysis is more in-depth than ever before."
Let's take a look at some practical improvements that will help you get closer to running your ideal shop!

Automatic pixel data optimization: AI intelligently stops unnecessary data sharing
Improved reasons for returns: Options tailored to the individual characteristics of the product ensure no hints for improvement are missed

So let's take a look at what exactly has changed.

If you want to know more about this update in the video, click here:

1. Pixel data sharing is the new default setting!

Official Changelog: Updates to how Shopify handles Liquid code

Key Points (What will change?)

Marketing pixel data sharingAutomatic optimization functionhas been introduced.
When Shopify detects a pixel that is not producing a result (signal),Automatically pause data sharingI will.
By preventing unnecessary data transmission,Customer Privacy and Securitywill be strengthened.

2.返品理由がより具体化｜Shopifyで商品カテゴリに応じた選択肢が登場

公式Changelog: Better insights with category-specific return reasons

Key Points (What will change?)

Based on product categorySpecific reason for returnis now automatically suggested.
For apparel, it's "size" and for food, it's "taste."Options based on product characteristicswill be displayed.
Admin, POS, and customer self-service returnsAll channelsApplies to.

summary

To make your operations smarter in 2026, start by opening the admin panel and checking your current settings.

By combining defensive settings (pixels) and offensive data utilization (reasons for returns), we believe that both customers and operators can create a higher quality store.

If you would like to know more about how to set it up or use it, please feel free to leave a comment or contact us!

📝This article was brought to you by GO RIDE Engineer Kai.

Stay tuned for next time! 🏄‍♂️

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