[GO SUB Case Study] HOOP | The coffee subscription service's challenge to deliver a "one-of-a-kind cafe"
Shopify's subscription app, GO SUB GO RIDE is providing this service!
This time, we will introduce some examples of Shopify stores that use GO SUB.
For those who want to start using subscription services or want to know what it's like in practice, we will provide information on actual ways to use the service and the store's thoughts.
This time we will introduce a cafe that aims to spread "one of a kind in the world" through coffee. Dear HOOP,.
We spoke to them about how the subscription service, which allows you to enjoy popular coffee beans, works and how they use GO SUB.
This time HOOPOperateFujiiMr.We spoke to him.
Q. Please tell us about HOOP.
HOOP is a coffee brand born from the desire to create 100,000 cafes around the world that share our vision.
Although the names, locations, atmosphere, background music, and menus may differ, we hope to increase the number of one-of-a-kind cafes in the world that are connected by the desire to enjoy coffee.
Everyone can have their own unique cafe, whether it's in their living room or office, on top of a mountain, or by the sea. HOOP aims to spread a unique cafe culture where each person's individuality can be expressed through coffee, and to first reach 100,000 stores.
Q. What kind of products does HOOP sell?
HOOP mainly sells carefully selected coffee beans, and the most popular products are"Ethiopian Natural"These beans are one of HOOP's staples, and have been available since the roastery opened in 2017. Characterized by the vibrant berry-like flavor and gentle sweetness reminiscent of baked goods, unique to Ethiopia's natural process, they are loved by many customers.
Ethiopian NaturalRegular flights here:
Q. Please tell us why you chose GO SUB.
GO SUB is easy to understand and supports Japanese, and what was appealing about it was that everything from setup to operation could be completed within the management screen.
The UI is also simple and easy to use.
From the GO SUB representative
We are pleased that HOOP chose GO SUB and appreciated its Japanese support and ease of use, which can be completed within the management screen. We were also very impressed by the flexible operation that has been achieved within a service that fits into the lifestyle of a coffee subscription. We will continue to support the store in providing an even easier-to-use service while respecting their unique worldview.
Q. What kind of subscription services do you offer using GO SUB?
Using GO SUB, we offer a subscription service that delivers coffee beans every two weeks or once a month.
Delivery is free via post, making it easy to continue using the service.
While the minimum purchase number is set at two, customers are free to skip, cancel, or change the type of beans after that, allowing for a flexible subscription operation that suits their lifestyle.
From the GO SUB representative
HOOP's impressive design for a subscription service that allows customers to enjoy coffee on a daily basis, with easy-to-choose cycles such as two weeks or one month, and delivery via post. While setting a minimum purchase number, they also offer the flexibility to skip purchases or change beans afterward, creating a subscription that is easy to continue.
This time, we spoke with HOOP, a company that aims to spread "one-of-a-kind cafes in the world" through coffee.
Thank you for your valuable story!
I feel that HOOP's subscription service is a new option for people who want to casually enjoy coffee in their daily lives and who want to cherish their own unique cafe time. This flexible subscription format that fits into lifestyles is likely to become an increasingly popular way to enjoy coffee in the future.
As a partner providing a subscription app, GO SUB also hopes to support HOOP's challenge and bring the possibility of regular purchases to more stores.
If you love coffee or want to enjoy your daily coffee more, be sure to check out HOOP's coffee beans and subscription services!
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