【GO SUB Case Study】Helping to create habits that keep the mind and body healthy - Introducing a subscription case study from &WELL!
This is GO RIDE, providing the Shopify subscription app GO SUB !
This time, we will introduce stores that are using GO SUB on Shopify.
If you are looking to create a Shopify store or want to know how GO SUB is actually used, please take a look!
This time we are introducing &WELL. We will also showcase the wonderful products from &WELL!
&WELL is an online store that delivers items that support everyone in maintaining gentle health habits without strain, even on busy days.
The concept is 'Cultivating myself, gentle habits'.
This time, we spoke with Mr. Sato from Rixel Co., Ltd., which operates &WELL.
Q. Please tell us about &WELL.
With the belief that "having a healthy mind and body is the foundation of daily life.", &WELL was born.
As a D2C brand with the concept of "gentle habits that help me feel balanced", we propose health not as a special event, but as an everyday "normal habit".
To ensure that everyone can continue "gentle health habits" without strain, we will deliver items that support all people.
Q. What kind of people do you want to use &WELL products, and how?
The main target audience is women in their 20s to 60s who are looking to improve their health on a daily basis.
A recommended way to use powdered tea is to put the powdered tea in a cup, mix it with a small amount of water to form a paste, and then pour hot water over it.
Additionally, you can enjoy variations that can be easily continued in daily life, such as mixing it with milk or soy milk, or adding it to yogurt.
From the GO SUB representative
Every day I want to live a health-conscious life, but I find it difficult to actually start something... In this context, &WELL's tea allows for easy nutrient intake, and it seems like I won't give up because it's too troublesome!
Mixing it with yogurt sounds really good!
Q. Please tell me in detail about the products you handle.
Our main product is powdered tea such as "azuki tea," which is made by finely grinding the whole material.
It features the ability to consume all the nutrients without the "waste" of discarding tea leaves like traditional health teas or the "hassle" of brewing.
Additionally, we also offer supplements that support our customers' health from multiple angles .
Q. Please tell us about the reasons you chose GO SUB and your experience using it.
The main reasons for choosing GO SUB are the "integration support of the warehouse system" and the "peace of mind of Japanese language support" .
Initially, we had implemented a different subscription app, but it was unable to integrate with the warehouse system we were using, which posed significant challenges for our shipping operations. During our consideration of a replacement, we came across GO SUB. The ability to smoothly coordinate with the warehouse was certainly a major factor, and the fact that the management interface and support were all available in Japanese allowed us to operate with peace of mind on a daily basis, which was a significant deciding factor.
From the GO SUB representative
Thank you for your words of reassurance regarding the operation!
GO SUB allows for smooth coordination with the warehouse. We are very pleased to hear that the previously complicated operations have been significantly improved.
Q. Please tell us about the features you are actually using in GO SUB.
Currently, we have introduced a subscription service for our powdered tea and supplements, offering products at a constant 10% discount from the regular price.
You can choose the delivery cycle to match your pace, either every month or every two months.
We not only provide 'affordability' but also place great value on 'eliminating the hassle of forgetting to buy' for our customers. Therefore, there are no restrictions on the number of times, and you can cancel or pause at any time, as well as skip (take a break) if you have excess stock.
From the GO SUB representative
Your words about not only providing 'affordability' but also placing great value on 'eliminating the hassle of forgetting to buy' really resonated with me.
You can strongly feel the desire of &WELL to have customers live healthily.
Q. Do you have any feedback from customers regarding the subscription service or thoughts as a store owner?
We are yet to receive direct feedback on the subscription feature, but I feel that we have been able to maintain a continuous connection with customers through the subscription. Rather than just selling products, I want to continue to cherish the relationship with each customer and provide more supportive services.
Q. Lastly, please share your future outlook!
Our goal is to provide customers with healthy habits through the concept of "Cultivating Myself, Gentle Habits". We believe that the most important thing is to continue healthy habits.
Therefore, we would like to further utilize the GO SUB subscription system in the future, while closely aligning with each customer's lifestyle, to help them establish "healthy habits" naturally and effortlessly.
This time, we spoke with Mr. Sato from RIKSEL Co., Ltd., which operates "&WELL".
Thank you very much!
After this conversation, I strongly felt Mr. Sato's passion for his products, as well as his desire for customers to continue a healthy lifestyle habitually.
In today's busy modern society, maintaining health has become increasingly difficult. I feel that &WELL's teas and supplements are perfect for those hectic days! Drinking them straight in the morning or with warm milk during tea time is also appealing.
I hope you all can use &WELL's products and aim for a healthy life without any strain!
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