&WELL公式サイト

【GO SUB Case Study】Helping to create habits that keep the mind and body healthy - Introducing a subscription case study from &WELL!

Mar 2, 2026

Shopify subscription app GO SUB  This is GO RIDE, which offers the following!

This time, we will introduce stores that use GO SUB on Shopify.


If you are planning to create a Shopify store or would like to see how GO SUB is actually used, please take a look!


This time we will introduce: &WELL Mr. We will also introduce some wonderful products from &WELL!


Click here to install Shopify's subscription app "GO SUB"



``&WELL'' allows you to maintain ``easy healthy habits'' even in your busy life. This is an online store that delivers items that are close to everyone.


The concept is “Easy habits that keep me in shape」


This time &WELL Rixel Co., Ltd., which operatesSatoWe spoke to Mr.


Q. Please tell me about &WELL.

「A healthy mind and body is the foundation of daily life.``&WELL'' was born with this idea in mind.

「Easy habits that keep me in shape” is a D2C brand that proposes health not as a special event but as a daily habit.


We will continue to deliver items that are close to everyone, so that they can maintain "easy healthy habits" without straining even on their busy days.

Q. What kind of people do you want to use &WELL products and how?

The main target group is women in their 20s to 60s.People who want to be healthy on a daily basisIt is.


The recommended way to use powdered tea is to simply put it in a cup, knead it with a small amount of water to make a paste, and then pour hot water over it.

You can also mix it with milk or soy milk, mix it with yogurt, etc.Arrangement methods that you can continue to use in your daily life without getting boredYou can also enjoy.


From the GO SUB person in charge

Every day, I want to live a health-conscious life, but I can't seem to actually start doing anything. In such a situation, &WELL's tea is an easy way to get nutrients, and it seems like you won't have to quit because it's a hassle!

Looks great mixed with yogurt!

Q. Please tell us more about the products you handle.

The main products arePowdered tea such as "Azuki tea" made by finely pulverizing whole ingredientsIt is.

Its unique feature is that it eliminates the ``waste'' of throwing away used tea leaves and the ``completion'' of boiling like traditional health teas, allowing you to ingest the entire nutritional value.

Also,We also offer supplements that support customers' health from multiple angles.We are doing so.

 

Q. Please tell us about the circumstances that led you to choose GO SUB and how it feels to use it.

The two biggest reasons for choosing GO SUB were ``compatibility with warehouse systems'' and ``peace of mind with Japanese language support.''It is.

Initially, we introduced another regular shipping app, but that system was not compatible with the warehouse we were using, and we were facing major issues with shipping operations. So while considering a replacement, I came across GO SUB. Not only was it possible to coordinate smoothly with the warehouse, but all management screens and support were available in Japanese.The key deciding factor is the ability to perform day-to-day operations with peace of mind.It became.

From the GO SUB person in charge

Thank you for letting us know that you can use it with peace of mind!

GO SUB allows for smooth coordination with warehouses. We are very happy to hear that the previously complicated work has been greatly improved.

Q. Please tell me about the functions actually used in GO SUB.

Currently,Introducing regular delivery function for our powdered tea and supplementsandAlways 10% off regular priceWe offer products at.

You can choose the delivery cycle from 1 month or 2 months to suit your pace.。

We don't just offer "low prices";We place great value on eliminating the hassle of forgetting to buy something for our customers.. Therefore, there is no limit to the number of times you can use the service, and you can cancel or stop it at any time, and you can also skip it (one day off) if there is excess stock.

From the GO SUB person in charge

I really resonated with your words that you not only provide ``low prices,'' but also place great value in ``eliminating the hassle of forgetting to buy something'' for your customers.

You can strongly feel &WELL's desire to ``want our customers to stay healthy.''

Q. Do you have any feedback from customers or your thoughts as a store owner regarding regular delivery?

We are looking forward to hearing your direct feedback on the scheduled delivery feature.We are now able to have continuous contact with our customers through subscriptions.I feel that. In addition to selling products,We will continue to value our relationships with each and every customer.In the meantime, we would like to provide you with a more personalized service.


Q. Lastly, please tell us about your future prospects!

Our goal is to create, through the concept of ``easy habits that shape you,''Provide healthy habits to customersIt is to do. I believe that it is most important to maintain healthy habits.

Therefore,In the future, we would like to make even more use of GO SUB's regular delivery system, and work closely with each customer's lifestyle to firmly help them establish healthy habits that can be continued easily and naturally.



This time, we spoke to Mr. Sato of Rixel Co., Ltd., which operates &WELL.

thank you very much!


When I spoke with him this time, I got a sense of Mr. Sato's passion for his products, and I also got a strong sense of his desire for his customers to maintain a healthy lifestyle.

In today's busy modern society, it is becoming difficult to maintain good health. I felt that &WELL's teas and supplements were perfect for those busy days! It is also attractive to drink it as is in the morning or with warm milk during tea time.


We hope that you will use &WELL's products and aim to live a healthy life without straining yourself!


https://www.andwell.shop/

Kanayo

Kanayo

GO RIDE Engineer

 

Born and raised in Fukuoka, Japan. Always looking for great IPAs.