[GO SUB Implementation Case] Introducing a regular delivery case study from Gelletta, who developed a unique product to keep their precious pets hydrated!
This is GO RIDE, offering the Shopify subscription app GoSub !
This time, we will introduce stores that are using GO SUB on Shopify.
If you are looking to create a Shopify store or want to know how GO SUB is actually being used, please take a look!
This time, we are introducing Gelletta – Hydration for your beloved dogs and cats along with their meals – .
“Gelletta” is an online store for pet health foods that handles original products Gelletta® and fiber-rich ingredients like psyllium.
The theme is “Your health is my happiness.”
This time, we spoke with Mr. Suzuki of Wisham LLC, which operates Gelletta – Hydration for Your Beloved Dogs and Cats Along with Their Meals– .
Q. Please tell us about Gelletta®.
It is an online store for pet health foods that handles the original product Gelletta® and psyllium, which is rich in dietary fiber.
The theme is 'Your health is my happiness'.
Our company was started by a former IT engineer who began studying pet nutrition after experiencing pet loss, with the desire to realize 'preventive medicine for pets' through food.
The main product Gelletta® symbolizes that desire.
This product was uniquely developed for my beloved cat, who fell ill due to the COVID-19 pandemic, and it is a pet snack specifically designed for hydration.
It is the world's first product of its kind as a powdered jelly base. (According to research by Wisham LLC)
The impact of dehydration on health is significant, and in the case of cats, the disease known as 'kidney disease' is inextricably linked to hydration.
Additionally, diseases related to urination, such as cystitis and urinary stones, are very common ailments that any dog or cat owner has likely heard of at least once.
Juretta focuses on this issue and supports pets' voluntary hydration by making water enjoyable to consume.
From the Go Sub representative
Cats are particularly prone to dehydration. If they can hydrate deliciously with Gelletta's products, they may actively take it themselves.
Dehydration directly leads to illness, so being able to take in nutrients without burden is the best, isn't it?
Q. Who do you want to use Gelletta® products and how?
The target is pet owners who prioritize the health of their beloved dogs and cats.
In Japan, where the birthrate is declining, the number of pets has surpassed the number of children.
In this context, there is a trend towards premium pet food, with an increasing number of people seeking better products and more reliable manufacturers.
The background of Gelletta's creation stems from the developer's earnest desire for the health of their pets, who are family.
We hope to serve pet owners who pour their love, like that of a parent.
Q. Please tell us more about the products you offer.
Juretta offers six different flavors, allowing customers to choose according to their beloved cats' and dogs' preferences.
We have two types of packaging: a trial stick pack and a generous pack for regular use.
Especially for cats, since they have clear preferences, it is common to want to try a small amount of various flavors first.
The most popular choice for first-time purchases is the assortment of five flavors.
https://wisham.co/products/gelletta-varpk?variant=40320064585892
Additionally, our lower urinary tract care (two-pack), which is particularly recommended for those concerned about diseases caused by dehydration (such as cystitis, urinary stones, and kidney disease), is also a popular product among first-time buyers.
https://wisham.co/products/gltflutdcare
Many people start a subscription after trying the above and making their second purchase.
From the GO SUB representative
It's great that you can first check your dog's and cat's preferences with an assortment! Even after starting a subscription, you can change products from your My Page, allowing you to try various products while enjoying the benefits of the subscription.
Q. Please tell us about your reasons for choosing GO SUB and your experience with it.
I previously used another company's app, but I felt a bit uneasy about the cost and the response speed of their support.
When I inquired with GO SUB about migrating to their app, I received a prompt and accurate response, which led me to consider the transition.
Additionally, it seemed like I could lower my running costs, which was significant.
(Costs have decreased by 1/3 since the transition!)
Regarding the actual migration work, I was concerned about the time and complexity involved in migrating the app, but it was completed in no time thanks to very efficient communication.
There were no mistakes in the migration work, and it is operating smoothly.
Particularly good points
* The quick response of support and the accuracy of the information provided
* The clear schedule and task list for the migration work
* Cost reduction
From the GO SUB representative
Thank you!
Migrating subscription contract information can be a significant burden for merchants. We provide migration support to help make this process as smooth as possible.
We have occasionally requested your assistance in preparing data, but you have always responded promptly, allowing us to complete everything without any issues.
Moreover, by transitioning to GO SUB, we have heard that costs have been reduced to one-third! While significantly cutting costs, you are still able to use the features without any decline compared to the previous app.
Specifically, we inquired about which features you are utilizing.
Q. Please tell us about the features you are actually using with GO SUB.
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Order Cycle
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You can choose from two options: every month or every 6 weeks .
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Discount Rate
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We offer Gelletta® (ジュレッタ) at an 8-10% discount and Psyllium at a 5% discount .
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All subscription deliveries are free of charge.
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Minimum Purchase Frequency
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It is set to 3 times.
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Changes on the customer account screen
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You can manage the quantity changes, cancellations, and skips of products on your My Page.
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Since a minimum purchase frequency is set , cancellations cannot be made until the third order is completed.
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Others
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Although it is irregular, we also provide services such as including gifts for all contracted customers for orders made during campaigns like gift promotions.
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Q. Since migrating to the GO SUB app, have you received any feedback from customers?
We have received feedback that the My Page has become easier to read.
Q. Finally, please tell us about your future prospects!
We want to strive to raise awareness about pet health among more pet owners.
In particular, we want to develop sales channels such as veterinary hospitals to reach families suffering from lower urinary tract diseases in their beloved dogs and cats.
This time, we spoke with Mr. Suzuki from Wisham LLC, which operates 'Gelletta'.
Thank you very much!
Through this conversation, I was able to once again feel the love that pet owners have for their dogs and cats.
It is said that diseases of the lower urinary tract caused by dehydration have a very high recurrence rate, and these diseases often require a long-term relationship.
Gelletta® (ジュレッタ), which can be added to daily meals, is perfect for repeat use and is said to be very compatible with subscription purchases.
I want my beloved dogs and cats, who are important family members, to be healthy and live long lives.
I believe that all pet owners share the same feelings as Ms. Juretta.
I hope you will use Ms. Juretta's products to help maintain the health of your important family members!
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