[GO SUB Implementation Case] Introducing a regular delivery case study from Gelletta, who developed a unique product to keep their precious pets hydrated!
Shopify's subscription app, GO SUB GO RIDE is providing this service!
This time, we will introduce stores that use GO SUB on Shopify.
If you're planning to create a Shopify store or would like to know how GO SUB is actually being used, be sure to check it out!
This time we will introduce: Gelletta - Hydrate your beloved dog or cat while they eat We would like to introduce some of Juletta's wonderful products as well!
Gelletta is an online store selling health foods for pets, including the original product Gelletta® and psyllium, a food rich in dietary fiber.
The theme is " Your health is my happiness "is.
This time Gelletta - Hydrate your beloved dog or cat while they eat We spoke with Mr. Suzuki of Wisham LLC, which operates the website.
Q. Please tell us about Gelletta®.
This is an online store for pet health foods, including our original product Gelletta® and psyllium, a food rich in dietary fiber.
The theme is "Your health is my happiness."
Our company president, originally an IT engineer, began studying pet nutrition after experiencing the loss of a pet, and the company was founded with the desire to realize "preventive medicine for pets" through food.
Our main product, Gelletta®, is a symbol of this idea.
This product was developed specifically for beloved cats who have become ill due to the COVID-19 pandemic, and is a pet treat specifically designed to provide hydration.
This is the world's first* powdered jelly base product. (*According to research by Wisham LLC)
Lack of hydration has a huge impact on health, and in the case of cats in particular, kidney disease, a disease that can be considered a fate, is inextricably linked to hydration.
In addition, urinary diseases such as cystitis and urinary stones are very common illnesses that any dog or cat owner will have heard of at least once.
Juletta is a product that focuses on this, supporting your pet's spontaneous hydration by making water taste delicious.
From the Go Sub staff
Cats are particularly susceptible to dehydration, so if they can hydrate in a tasty way with Juletta products, they will likely be more likely to take the initiative to drink them.
Since lack of hydration directly leads to illness, it's best to be able to take in nutrients without any strain.
Q. Who do you want to use Gelletta® products and how do you want them to use them?
The target audience is pet owners who care about the health of their beloved dogs and cats.
In Japan, where the birthrate is declining, the number of pets kept as pets now exceeds the number of children.
Meanwhile, pet food is becoming more premium, and more people are looking for better products and more trustworthy manufacturers.
The background to the creation of Juletta was the developer's sincere desire for the health of his pet family members.
We hope that pet owners who shower their pets with the same love and affection as a parent will use our service.
Q. Could you tell me more about the products you handle?
Juletta comes in six different flavors, so you can choose the one that best suits your cat or dog's taste.
Two sizes are available: a trial stick pack and a generous pack for everyday use.
Cats, in particular, have very clear preferences, so it's common for them to want to try small amounts of various flavors first.
The 5-item assortment is popular for first-time purchases.
https://wisham.co/products/gelletta-varpk?variant=40320064585892
Additionally, the Lower Urinary Tract Care (2 packets) is especially recommended for those who are concerned about lower urinary tract diseases caused by dehydration (cystitis, urinary tract stones, kidney disease, etc.), and is a popular product among first-time buyers.
https://wisham.co/products/gltflutdcare
After trying out the above, many people start a regular subscription from their second purchase onwards.
From the GO SUB representative
First of all, it's great that you can check your dog or cat's preferences with the assortment!
Even after you start your subscription, you can change your products from your My Page, so you can try out a variety of products while still enjoying the benefits of a subscription.
Q. Please tell us how you chose GO SUB and your impressions of using it.
Previously, we had been using apps from other companies, but we were a little concerned about the cost and the speed of support responses.
When I inquired about app migration with GO SUB, I received a prompt and accurate response, so I began to consider migrating.
Another big advantage was that it seemed like it would reduce running costs.
(Since migrating, costs have been reduced by 1/3!)
Regarding the actual migration process, we were concerned about the time it would take to migrate the apps and the complexity of the work involved, but with extremely efficient communication, the process was completed in no time.
The migration process has been running smoothly without any errors.
Particularly good points
* Quick response and accuracy of support
* I was able to quickly grasp the schedule and task list for the migration work.
* Cost reduction
From the GO SUB representative
thank you!
We understand that migrating subscription contract information can be a burden for merchants, but we offer migration support to make the process as smooth as possible.
There were times when we asked them to prepare data, but they always responded quickly and we were able to complete the work without any problems.
Furthermore, by switching to GO SUB, costs were cut by a third! While achieving significant cost savings, the functionality remains the same as the previous app.
Specifically, we asked them what features they use.
Q. What features of GO SUB do you actually use?
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Order Cycle
Monthly/6-weekly You can choose from two types .
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Discount rate
8-10% off Gelletta®, 5% off glow sticks We offer it at.
All regular deliveries are free of charge.
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Minimum purchase quantity
It is set to three times.
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Changes on the customer account screen
You can manage your own changes to product quantities, cancellations, and skips on your My Page.
Set a minimum purchase amount Therefore, cancellation is not possible until the third order is completed.
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others
Although it is not regular, we also offer a service where a gift is included in the order for regular purchases placed during gift campaigns, etc., for all contracted customers.
Q. Have you received any feedback from customers since migrating your app to GO SUB?
We have received feedback that My Page is now easier to view.
Q. Finally, please tell us about your future prospects!
We would like to continue working hard to raise awareness among more pet owners and to further increase awareness about pet health.
We would like to develop sales channels such as veterinary clinics so that we can deliver our products to families whose beloved dogs and cats are suffering from lower urinary tract diseases.
This time, we spoke with Mr. Suzuki of Wisham LLC, the company that runs "Juletta."
thank you!
After listening to their story, I was able to get a new sense of how pet owners feel about their beloved dogs and cats.
Diseases of the lower urinary tract caused by dehydration have a very high recurrence rate, and people often have to live with the disease for a long time.
Gelletta® can be enjoyed with your daily meals, making it a perfect product for repeat purchases and a perfect match for regular purchases.
We want our beloved family members, dogs and cats, to live long and healthy lives.
I'm sure all pet owners feel the same way as Juletta.
We hope you will use Juletta's products to help maintain the health of your precious family!
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