【GO SUB Case Study】Delivering a New Laundry Experience Through Our Own Developed Detergent - Introducing the Subscription Case of LIVRER!

Oct 2, 2025

This is GO RIDE, which offers the Shopify subscription app GO SUB !

This time, we will introduce stores that are using GO SUB on Shopify.

If you are planning to create a Shopify store or want to know how GO SUB is actually being used, please take a look!

This time, we are introducing LIVRER. Along with the introduction of their wonderful products, we also asked how they are using GO SUB!

Install the Shopify subscription app 'GO SUB' here

https://livrer.co.jp/

This time, we spoke with Mr. Akagawa from Barrel Co., Ltd., which operates LIVRER.

Q. Please tell us about LIVRER.

LIVRER, which promotes cleaning and laundry culture, is an original cleaning shop responsible for the costumes of Cirque du Soleil and live costumes for artists both domestically and internationally, and has developed a detergent that can thoroughly wash your precious garments without damaging them and without the need for fabric softener.

About: https://livrer.co.jp/pages/about

Q. Who do you want to use LIVRER's products and how?

"I want to wear my favorite clothes for a longer time," "I don't want to ruin the texture by making mistakes," "I want laundry to be a little more enjoyable every day." This is recommended for fashion lovers who want to not only clean dirt beautifully but also cherish their important clothes without damaging them.

Q. Please tell me more about the products you handle.

Newly launched 'Laundry Detergent for Drum'

A natural formula laundry detergent specifically for drum machines that solves "insufficient cleaning power, residue after rinsing, lingering odors, and stiffness." It cleans thoroughly even with less water and rinses out cleanly. It fulfills such ideals.

Laundry Detergent for Drum (Drum Type) White Rose / 400ml: https://livrer.co.jp/collections/daily-detergent/products/landry-detergent_drum

Q. Please tell us the reason you chose GO SUB.

The simplicity and beauty of the UI. The high scalability was the deciding factor.

From the GO SUB representative

We are very pleased that LIVRER appreciates GO SUB's "simple and intuitive UI" and "high scalability." GO SUB is designed to flexibly respond to the different needs of each store, making it ideal for stores like LIVRER that value the brand's worldview.

Q. What kind of subscription sales are you offering using GO SUB?

At LIVRER, we sell a convenient 4L refill size that is great for daily laundry. It is mostly used by repeat customers after the second purchase, boasting a high repeat rate. Since the usage amount and frequency vary by household, we have prepared detailed plan settings to enhance usability.

A wide variety of 4L refill detergents: https://livrer.co.jp/collections/4l-detergent

From the GO SUB representative

I feel that having a 4L size, which is essential for daily laundry, as a subscription service is a very user-friendly innovation that aligns with everyday life. Especially considering that the frequency and amount of laundry can vary greatly from household to household, the provision of detailed plans likely provides users with a sense of security and ease of continuation. We are also very pleased that you are utilizing the features of GO SUB to create such a flexible system.