[GO SUB Implementation Case] Introducing the regular delivery case of Monopirika, which delivers fresh food directly from Hokkaido!
This is GO RIDE, the provider of the Shopify subscription app GoSub!
今回は、ShopifyでGO SUBを利用されているストアをご紹介いたします。
これからShopifyストアを作成される方や、実際にGO SUBをどのように使用されているか知りたい方はぜひご覧ください！
This time, we’re featuring Monopirika. We’ll also introduce some of Monopirika’s wonderful products!
“Monopirika” is an online shop operated by Liner Network Inc., the publisher of the local information magazine “Liner,” based in Asahikawa City, Hokkaido.
For this feature, we spoke with Mr. Abe, who is in charge!
Q. Can you tell us about Monopirika?
A. “Monopirika” is an online shop operated by Liner Network Inc., the publisher of the local information magazine “Liner,” based in Asahikawa City, Hokkaido.
While working to spread everyday information, I met wonderful people making wonderful products, and I wanted to deliver these amazing creations to even more people. That’s why we run an online shop that brings Hokkaido’s locally made, charming products to customers all across Japan.
The name “Monopirica” comes from the Ainu word “pirika,” which means “good thing.” Our concept is to deliver these “good things,” born from Hokkaido’s beautiful nature and high-quality craftsmanship, to people all over Japan.
About Monopirica
Q. What kind of people do you want to use Monopirica’s products, and how do you see them being used?
A. Our main focus is on gifts—many people in Hokkaido use our products as gifts for friends and family outside the region. However, we’re also seeing more people buying for themselves. For those who want to enjoy truly good things in their daily lives, like Hokkaido rice or pesticide-free vegetables, we offer carefully selected products you can trust.
Our main target audience is men and women in their 40s to 60s.
GO SUB担当者より
Whenever I check the online store, I always see products that look so fresh and delicious!
You can really feel the passion that all the farmers and producers put into their products.
Q. Please tell us more about the products you carry.
A. Our seasonal vegetable sets, grown using natural farming methods, are very popular. We use GoSub for these.
Although Hokkaido’s farming season is limited to May through December, our regular shipments during this period are very popular. Many customers who subscribe once continue with us for a long time, which I believe is a testament to the quality of our vegetables.
https://monopirica.jp/products/minaminafarm-1
Recently, demand for rice has been increasing, and our rice subscription service is also very popular.
https://monopirica.jp/products/yaginuma-3-10-s
Other highly repeated products include a rich, flavorful cheesecake made with Hokkaido's Aokabi, and a fresh French dressing loaded with chunky apples and onions, which is a popular item at a well-known cafe in Asakawa.
GO SUB担当者より
They all look absolutely delicious! The colors of the vegetables are so vibrant, and you can really sense their freshness just from the photos!
They also sell dressings together, so just by purchasing them as a set, you can create a luxurious vegetable salad in no time.
GO SUBをどのようご利用いただいているか、詳しく伺ってみました。
Q. GO SUBをお選びいただいた経緯や使用感などについて教えてください。
A. It was easy to get started because it’s an app developed by a Japanese company and you can begin with no monthly fee.
Although we operate on Shopify’s original theme, thanks to GO RIDE’s rapid support for code implementation, we’re able to expand functionality and quickly address technical challenges while maintaining design flexibility.
GO SUB担当者より
ありがとうございます！
そうですね。GO SUBは日本の株式会社GO RIDEが開発しており、サポートも全て日本語・英語の両方で対応しております。
Another major advantage is that you can start without any monthly fees, and only pay a handling fee when you make a sale!
(The starter plan has no monthly fee, just a 2% handling fee. Other plans only charge a monthly fee, with no handling fee.)
Q. GO SUBを導入して行っているサブスク・定期販売について、サイクルや割引などの機能や商品の詳細を教えてください
A. The subscription benefits can be customized for each product.
For popular products with a high unit price that are also listed on other sites, and for which an initial discount amount has been set, we consistently offer them at a discounted price and implement strategies to attract customers from those other sites to our shop.
Q. Do you have any communication with customers who have subscribed to regular purchases?
A. For those with regular purchase subscriptions, we communicate with them at least once a year via mail magazines. On those occasions, we may also have individual email or phone conversations, and we feel that our relationships with customers are deepening day by day. Although we do not have direct in-person meetings with customers through our online shop, they are very important to us.
Q. Lastly, could you tell us about your future outlook?
A. In order for more people to enjoy Yorita-san’s wonderful creations, we’d like to continue holding distribution events and real-life gatherings, such as Hokkaido gourmet and sweets events.
This time, we spoke with Mr. Abe from Liner Network Inc., who operates "Monopirika."
Thank you very much!
Monopirika’s passion for delivering quality products really comes through.
Also, all of Monopirika’s store photos are beautiful, and the color scheme is unified, giving it a calm, stylish feel while still conveying warmth.
We hope you’ll all enjoy Monopirika’s fresh vegetables, rice, and other gourmet foods shipped directly from Hokkaido!
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