[Bundle Subscription] Buy in bulk and save! How to sell GO SUB subscription boxes as a bundle

Shopify's subscription app, GO SUB  GO RIDE is providing this service!

As competition in the e-commerce market intensifies, merchants are likely constantly searching for new ways to increase sales. This time, we will introduce an approach that combines "bulk purchases" and "subscriptions."

This campaign only uses GO SUB, no other paid apps are required.

In addition to the one-time sales boost of "bulk buying," adding the "subscription" feature allows you to expect continuous sales growth!

Please refer to this article to set it up and use it to help increase your store's sales.

A subscription box is a type of service that delivers products to customers on a regular basis. While a regular subscription delivers the same product on a regular basis, a subscription box is a model in which multiple products are packaged together and delivered on a regular basis.

At GO SUB, we can utilize this subscription box feature to provide our customers with the new value of "bulk purchasing"!

By incorporating a "bulk purchase" element into your subscription, you can increase the purchase amount per purchase. For example, instead of the usual 5,000 yen for one item, you can set a set of three items for 14,000 yen.

Furthermore, by offering these bulk purchases as subscriptions, the average recurring customer spend increases significantly.

Delivering multiple products as a bundle increases customer satisfaction and improves subscription continuity. Providing customers with the joy of discovery through the experience of experiencing a variety of products builds long-term customer relationships.

By using the Subscription Box function, customers can also change the bulk purchase items for their next order themselves from their customer account screen.

Bulk subscriptions allow you to plan your purchases and inventory, improving the accuracy of your demand forecasts and reducing the risk of overstocks and stockouts.

Clearly present discount rates and benefits for bulk purchases to visualize the value to customers. It is effective to appeal to customers with specific figures, such as "20% off the regular price."

Give your customers the option to customize the contents of their boxes to suit their tastes and needs. The ability to personalize them will encourage them to make a purchase.

It's also a good idea to periodically add limited-edition products or sample items to your subscription box. By adding a setting in Shopify that allows purchases only through the box, you can also launch a campaign that allows customers to purchase limited-edition items if they buy in bulk.

In the next section, we will introduce specific settings using GO SUB's subscription box function!

In this step, we will set up the basic settings for bulk purchases in GO SUB's subscription plan group settings.

The plan group name will be displayed to customers, so make sure to give it an easy-to-understand name.

The three checkboxes below it will not be used in this setting, so you can leave them unchecked. (Even if they are checked, they will not affect this setting.)

Select the products you want to sell in the bundle

The plan name will be displayed to customers, so make it clear, such as "Cycle."

The description will also be displayed to customers. Although we will not be entering any information this time, we recommend including a description such as the discount rate and minimum purchase quantity.

Set the order cycle.

Finally, set a discount. It is possible to set it as a bulk purchase without a discount, but we recommend setting one as much as possible, as it is more attractive to customers if you create a sense of value that comes from buying in bulk.

This time we are offering a 10% discount every time.

This sample contains the bare minimum, so please also set any discounts or minimum purchases (subscription restrictions).

In the previous step, you created a subscription plan group. In this step, you will link that plan group to a BOX and configure the bulk purchase configuration.

The box name will be displayed large on the page, so be sure to give it a catchy title!

We recommend that you write a detailed description of the box. You can also use CSS to change the text color, or save an image in Shopify content and insert it with the img tag.

Please write a clear and attractive description for your customers.

(Both inline CSS and style tags are available.)

BOX Subscription Plan Group

Select the plan group you created in Step 1 here.

Select how you want to determine the price. In this article, we will set up a bulk purchase consisting of only child products without a parent product, so check "Consists of box products only."

Make sure to set the minimum quantity to 2 or more. If it is less than 1, it will not be a bulk purchase and may only be discounted as a single item.

You can set minimum and maximum quantities for each product.

For example, if you want to make sure that a particular item is included in bulk purchases, set the minimum quantity for that item to "1."

That's it, the setup is complete!

Let's see how it looks on the storefront.

Once the BOX has been saved, a BOX page link will appear at the top of the screen.

Clicking "Open link in new window" will display the settings on a separate page.

You can also adjust the description and title later while checking the content.

If you have knowledge of CSS, you can create original pages by adding additional styles, so please give it a try!

If you want to create an original BOX screen but don't have anyone who can customize it, please contact GO RIDE! We will provide you with a quote based on your desired customization!

This is the final step!

Place a link to the BOX page you created on your storefront!

You can place it anywhere and in any style you like, but in this example we'll use the Image with Text section of the Shopify theme Dawn on the product page.

In this example, we set it up as follows:

Place an image with text section, set the image, add a heading text and a brief description, and finally add a button.

The button should link to the BOX page you confirmed in the previous step.

The product page will display the following:

This time, since it's a sample product, the screen is very simple, but we hope you'll try out various things, such as making the link to the bundle subscription a banner or changing the location to make it more visible!

The link to the generated BOX page can of course be accessed from external sites. You can also use it in your own landing page or in email newsletters.

Please use it for various measures.

What did you think? This time we introduced how to set up a "bundle subscription" that combines bulk purchases with subscriptions!

Bundle subscriptions offer many benefits to customers, such as the freedom to choose products and cycles, and also allow merchants to secure regular sales of multiple products, greatly helping to increase LTV!

Let us help you increase your e-commerce sales!