【GO SUB Case Study】Bringing the Heart and Flavors of Japan to the World through Cross-Border E-Commerce: Introducing the Subscription Service Case of Kokoro Care!

Sep 30, 2025

This is GO RIDE, offering the Shopify subscription app GO SUB !

This time, we will introduce stores that are using GO SUB on Shopify.

If you are planning to create a Shopify store or want to know how GO SUB is actually being used, please take a look!

This time, we are introducing Kokoro Care. Along with the introduction of their wonderful products, we also asked how they are using GO SUB!

Install the Shopify subscription app 'GO SUB' here.

https://kokorocares.com/

This time, we spoke with Mr. Sugiyama from Tea Life Co., Ltd., which operates Kokoro Care.

Q. Please tell us about Kokoro Care.

Kokoro Care is a cross-border EC service that delivers carefully selected Japanese food from various regions of Japan to overseas customers. We ship natural foods without chemical seasonings, along with English instructions and usage guidelines, directly to your home in over 35 countries worldwide (including Japan).

Why Kokoro Care?: https://kokorocares.com/pages/why-kokoro-care

Q. Who do you want to use Kokoro Care products and how?

We hope that Japanese food fans around the world, especially in North America, will enjoy them in their daily lives .

We only handle foods without chemical seasonings, so health-conscious individuals can use them with peace of mind.

From the GO SUB representative

Kokoro Care's products are among the finest in Japanese food! They are all products that capture the hearts of those interested in Japanese flavors or Japanese people living abroad who are far from their homeland. I also had the opportunity to be involved this time and visited the store almost every day, and I found myself thinking, 'I want them all.'

Furthermore, they only handle food products that are free from chemical seasonings, so there is something safe for everyone to eat, regardless of age.

Q. Please tell me more about the products you offer.

At Kokoro Care, we offer a subscription service that allows you to choose your products once a season. Those who are good at cooking can select seasonings, while those who are not can choose items that can be enjoyed right away.

If you choose 4 sub-products, it's $80; for 5 it's $100, and for 6 it's $120, so you can adjust the price based on the number you select.

Seasonal "Build Your Own Box" Package: https://kokorocares.com/apps/gosubscride/boxes/4228

Q. Can you tell us why you chose GO SUB?

The extensive support in Japanese was a major deciding factor.

From the GO SUB representative

Thank you! GO SUB is a subscription app developed by the Japanese company GO RIDE, Inc..

Support is fully tailored for Japan, while also accommodating cross-border e-commerce like Kokoro Care, and can be used in multiple currencies and multiple languages!

Q. What features are you actually using in GO SUB?

We are using the subscription BOX feature to sell the Seasonal "Build Your Own Box" Package, allowing customers to freely choose the contents.

Seasonal "Build Your Own Box" Package: https://kokorocares.com/apps/gosubscride/boxes/4228

How it works: https://kokorocares.com/pages/byob

From the GO SUB representative

Kokoro Care's Build Your Own Box allows customers to choose their own content for the subscription BOX.

You can select only the products that match your preferences and tastes from the sub-products, allowing you to purchase your own original BOX. The excitement of receiving it every three months is also very enjoyable!

Q. Do you have any expectations for GO SUB in the future?

In conjunction with the launch of sales on GO SUB, I requested customization of the UI. I look forward to improvements in the UI of the selectable subscription BOX in the future.

From the GO SUB representative

Thank you for your valuable feedback! Recently, many stores have been utilizing the BOX feature more than the regular subscription. We will continue to make ongoing improvements in both functionality and UI!

This time, we spoke with Mr. Sugiyama from Tea Life Co., Ltd., who operates 'Kokoro Care'.

Thank you very much!

Delivering carefully selected Japanese food to the world and conveying the spirit of Japan. You can strongly feel this sentiment from the Kokoro Care store.

For those living abroad or having relatives and friends living overseas, we hope you will visit the Kokoro Care store and enjoy the carefully selected products!