[GO SUB Case Study] Introducing the subscription service of the global French skincare brand Bioderma!

GoSub, the Shopify subscription app, brought to you by GO RIDE!

今回は、ShopifyでGO SUBを利用いただいているストアをご紹介いたします。

これからShopifyストアを作成される方や、実際にGO SUBをどのように使用されているか知りたい方はぜひご覧ください！

This time, we’re featuring BIODERMA. We’ll also introduce some of BIODERMA’s wonderful products!

https://www.bioderma.jp/

BIODERMA is a global skincare brand from France. Their high-quality skincare products, based on dermatological science, are supported by many Japanese consumers as well.

今回は「ビオデルマ」の日本ECサイトの旧EコマースプラットフォームからShopifyへの移行をGO RIDEで実施、さらにサブスクリプションアプリ「GO SUB」も同時に導入いただき、お得な定期便を開始しました。

Alongside building our Shopify store, we also provide comprehensive support for subscription setup and management.

When we started selling subscriptions on Shopify, our main challenge was figuring out how to deliver value to our customers. Previously, our system only offered points for subscription purchases, but now, all products purchased through subscriptions are set at a flat 10% discount. By offering direct value, we've lowered the barrier for starting subscriptions and have been able to encourage renewals from former subscribers as well as attract new subscribers.

Our best-selling product: Sensibio H2O D.

A flagship product from Bioderma, Sensibio H2O. Since it's a product you use every day, being able to purchase it at a great value is really exciting!

https://www.bioderma.jp/products/sensibio-h2o?selling_plan=1677230153&variant=42148489625673

A hot topic on social media! Eitchu O Eye
Removes both mascara and tint in one go♪ A point makeup remover that’s gentle on lashes and skin.

https://www.bioderma.jp/products/sensibio-h2o-eye?selling_plan=1677230153&variant=42148489461833

Some of our subscription-eligible products
We offer a wide variety of products. Many customers sign up for subscriptions by mixing and matching different items.

https://www.bioderma.jp/collections/subscription?sort_by=best-selling

実際にビオデルマストアで使用しているGO SUBの機能をご紹介します。以下の機能は GO SUBのアプリプランを問わず全てのマーチャント様にご利用いただけます 。

• Customizable order cycles

  • We created two plans, allowing customers to choose either a 30-day or 60-day delivery cycle themselves.

• Minimum purchase quantity setting

  • For example, by offering a 10% discount on subscription products, the minimum purchase quantity is set to 3 times. This helps encourage continuous LTV growth.

• Changes, cancellations, and skips on the customer account screen

  • You can manage product quantity changes, cancellations, and skips yourself.

  • Since a minimum of three purchases is required, cancellations are not allowed until after your third order is completed.

• Custom tag

  • A custom tag labeled “gosub-‘product name’” can be set for customer tags, enabling you to search for segments in the customer list. This also allows for mail magazine delivery, etc., only to those who have subscribed to the relevant product’s subscription.

  • Standard order tag features can also be set, allowing you to easily check subscription orders at a glance from the order list.

• Change sender of automatic emails

  • Usually, in the Shopify subscription app, the sender domain for subscription-related emails is fixed. However, with GO SUB’s free feature, you can set a custom sender email address. This helps enhance your brand value.

• Custom color for app blocks

  • By customizing the navy blue, which is the main color of the store, and matching the tone, we’ve created a unified look.

今回は「ビオデルマ」のGO SUB導入事例をご紹介しました。

GO SUBの様々な機能を使用し、ロイヤルカスタマーの獲得、LTVの向上にお役立ていただいています。

I’ve actually been a fan of Bioderma products since before I started working with them. I love how I can use them every day without stressing my skin—they leave it feeling smooth and hydrated.

We encourage everyone to try out Bioderma products and take advantage of our subscription service for extra savings.

https://www.bioderma.jp/