[GO SUB Case Study] Introducing the subscription service of the global French skincare brand Bioderma!

Shopify's subscription app, GO SUB GO RIDE is providing this service!

This time, we will introduce stores that are using GO SUB on Shopify.

If you're planning to create a Shopify store or would like to know how GO SUB is actually being used, be sure to check it out!

This time we will introduce:BiodermaWe would like to introduce some of Bioderma's wonderful products as well!

Click here to install Shopify's subscription app "GO SUB"

https://www.bioderma.jp/

Bioderma is a global skincare brand from France. Its high-quality skincare products based on dermatology have earned the support of many Japanese consumers.

This time, GO RIDE helped Bioderma migrate its Japanese e-commerce site from its old e-commerce platform to Shopify, and at the same time, they also introduced the subscription app GO SUB, launching a great value subscription service.

In addition to building your Shopify store, we also provide comprehensive support for setting up and running subscription services.

When we started selling subscriptions on Shopify, the challenge was what kind of value we could provide to our customers.
In the previous system, points were only increased for regular purchases, but now all products are permanently discounted by 10% for regular purchases only. By providing direct value, the barrier to starting a regular purchase is lowered, leading to re-contracts from previous subscribers and new subscriptions.

Very popular product: Sansibio H2O D

Sensibio H2O is Bioderma's signature product. It's a product you use every day, so it's great to be able to buy it at a great price!

https://www.bioderma.jp/products/sensibio-h2o?selling_plan=1677230153&variant=42148489625673

A hot topic on social media! H2O Eye
Removes mascara and tint with ease! A point makeup remover that is gentle on eyelashes and skin.

https://www.bioderma.jp/products/sensibio-h2o-eye?selling_plan=1677230153&variant=42148489461833

Some of the products eligible for subscription
We have a wide variety of products, and many customers sign up for subscriptions that combine a variety of products.

https://www.bioderma.jp/collections/subscription?sort_by=best-selling

Here are some of the GO SUB features that are actually used at Bioderma stores. Available to all merchants regardless of GO SUB app plan .

• Selectable order cycle

  • We have created two plans, allowing customers to choose between deliveries every 30 days or every 60 days.

• Minimum purchase quantity

  • By offering a 10% discount on subscription products, we have set a minimum purchase requirement of three times, which will lead to continuous improvement in LTV.

• Change, cancel or skip on the customer account screen

  • You can manage the quantity change, cancellation, and skip of products yourself.

  • There is a minimum purchase requirement, so cancellations cannot be made until the third order is completed.

• Custom Tags

  • We have set a custom tag for customer tags, "gosub-"product name"", which allows for segment searches in the customer list. This makes it possible to send email newsletters only to those who have subscribed to the target product.

  • A regular order tag function is also available, allowing you to check regular orders at a glance from the order list.

• Change the sender of automatic emails

  • Typically, Shopify subscription apps send emails about subscriptions from a fixed domain, but Go Sub offers a free feature that lets you change the sender email address, improving your brand value.

• Custom App Block Colors

  • The store's main color, navy blue, can be customized to match the tone and style, creating a sense of unity.

This time we introduced a case study of Bioderma's GO SUB implementation.

GO SUB's various features are helping us acquire loyal customers and improve LTV.

I have actually been using Bioderma products since before I started working with them. I love them because they don't put a strain on my skin even when used daily and they leave it feeling moisturized.

We encourage everyone to try Bioderma products and take advantage of the great value of our subscription service.

https://www.bioderma.jp/