【GO SUB Case Study】Luxury care that satisfies both hair and soul - Introducing NEQI's subscription service case study!

This time, we spoke with Mr. Sekiya from Puriapp Co., Ltd., who operates NEQI.

NEQI is a German hair care brand with the concept of "luxury care that satisfies both hair and heart." We are particular about every aspect of quality, fragrance, and design, offering products that transform everyday hair care into a "special and luxurious moment."

We value making daily care comfortable and leading to a higher level of texture, adopting a professional formulation that considers both gentleness and finish. We cater to various hair types, maintaining the hair's natural health while achieving the desired texture.

Also, through the elegant fragrance created by a world-renowned perfumer and the perfume-inspired bottle design crafted by a famous designer, we transform daily hair care into a special and luxurious moment.

Regardless of hair type, age, or gender, we want those who aim for a salon-finished look at home to use our products.

This brand is suitable not only for those troubled by hair dryness, damage, frizz, lack of shine, and scalp conditions, but also for those who want to pay attention to not only the effects of hair care but also the fragrance and design. From bath time care with shampoo and treatment to styling, scalp care, and scenting, it can be incorporated effortlessly into your daily routine.

We aim for daily care to be enjoyed not just as a routine task, but as a time to nurture yourself and fulfill your spirit.

At NEQI, we offer a wide range of hair care products from in-bath care like shampoos, conditioners, and hair masks to out-of-bath care such as styling sprays, hair oils, hair milks, scalp oils, and hair perfumes.

The featured product is the Diamond Glass Styling Spray. It creates a water-repellent glossy film on the hair using heat, leading to a glass-like shine and a silky smooth texture. While suppressing frizz caused by humidity, it protects hair from heat damage from styling irons, combining styling and hair care in one item.

Additionally, we offer the "Hair Perfume," which provides fragrance, shine, and UV care all in one; the "Rich Oil Hair Serum," which gives shine and manageability to the ends; and the "Smooth Strength Scalp Oil," which helps maintain a healthy scalp environment.

We chose GO SUB because of its high compatibility with Shopify and the attractive feature of being able to manage everything from introducing subscriptions to daily operations through a simple and easy-to-understand management interface.

In addition to the flexibility to set multiple delivery cycles and discount rates according to the characteristics of the products, the availability of a management interface and support in Japanese gave us confidence in operating it smoothly. Also, the ability to naturally offer both one-time and subscription purchase options without significantly compromising the design of the brand site or the purchasing experience aligns well with the sophisticated brand experience that NEQI values highly.

The official online store offers a subscription service where eligible products can be purchased at 10% OFF compared to regular purchases. Depending on the product and usage pace, you can set a delivery cycle of either once a month or once every two months.

Also, as long as it is before the day prior to the next scheduled order, you can cancel, skip delivery, or change the delivery contents, providing a system that allows you to continue without running out of your favorite products, adapting comfortably to your lifestyle and usage pace.

In the Japanese market, we aim to have more customers incorporate salon-quality hair care into their daily lives. We want to provide not just products for styling hair, but a brand experience where daily hair care becomes a special time to cherish oneself throughquality, fragrance, and design.

Furthermore, regardless of hair type, age, or gender, we actively communicate the unique appeal and effective usage methods of NEQI products so thateach individual can find their own beauty and comfort. Our goal is to grow into a hair care brand that naturally becomes the choice for daily care, closely aligned with customers' concerns and lifestyles, and is loved for a long time.

This time, we spoke with Mr. Sekiya from "NEQI."

Thank you very much!

Above all, NEQI's products are visually stunning! Just having them placed in your bathroom or on your dresser can lift your spirits a bit.
Regardless of gender or hair length, many people might find themselves 'lost' when it comes to shampoo or hair care. If that's you, we highly recommend trying NEQI's products.

You will undoubtedly be captivated by the packaging design, fragrance, and the texture of your hair after use!

https://neqi-hair.jp/