Let's transform Shopify's subscription operation into a system that grows with StoreCRM! An explanation of what can be done with GO SUB integration.

Here,"Building relationships that build automatically" It's worth combining CRM/MA to turn this into

The point is"Providing the necessary information at the necessary time according to the user's condition"thing.

This is the shortcut to increasing retention rates and LTV.

Even for the same regular customer, the information required will differ depending on whether they are a first-time customer, a customer about to purchase, or a continuing customer."Send different messages depending on the customer's status"It's important to create a system.

There are three major "barriers" to operating a subscription service.

• Challenges in converting from single items to subscriptions
  Single-item buyers are slow to switch to regular purchases

• The challenge of early withdrawal
  Cancellations and skips are likely to occur after the first or second visit

• The challenge of rut
  Although it continues, the experience becomes fixed and the enthusiasm dies down.

When you combine StoreCRM and GO SUB,

• Solutions to the challenges of converting from single items to subscriptions
  Explain the benefits of switching from single purchase to subscription through "staged distribution"

• Countermeasures for early dropout issues
  To eliminate any anxiety immediately after the initial purchase, the service will be distributed in advance on the first, third, seventh, etc. days of subscription.

• Solutions to the problem of monotony
  Deliver usage ideas, seasonal suggestions, and limited-time offers only to continuing subscribers

You can take measures such as:

We will segment customers who have purchased individual items and deliver scenarios to them.

Customer segment examples (target customers)

• Purchased a specific product "single item"

• I haven't signed up for a subscription yet

• Purchased within the last ◯ days (e.g. within 30 days)

Delivery scenario examples (immediately after purchase/assuming full use/3 months later/6 months later...)

• Immediately after purchase (same day to next day): How to use and frequently asked questions

• Just before you run out (e.g., 20-25 days later): Suggest that "Next time, it might be easier to buy a regular subscription"

• After 3 months: Examples of use by continuing users (experience value)

• Six months later: Re-propose the subscription (without being too pushy)

the aim

Many single-item purchasers are in a state where they "know that a subscription is a good idea, but they can't decide."

Therefore,

• What kind of person is it suitable for?

• Eliminate concerns (restrictions/skipability/frequency)

• What will be easier if you continue?

will be explained step by step.

First-time subscribers will be tagged and sent a scenario.

Example Scenario

• Send a message when a customer adds "gosub-subscriber"

• Set the execution conditions to send only once to the same customer

Message example: Delivered on the 0th, 3rd, 7th, and 14th day of subscription

• Day 0 (immediately after joining):

  • Thank you + "Next delivery estimate" + How to change settings

• Day 3:

  • How to use (video/article) + common mistakes

• Day 7:

  • Usage ideas (seasonal/scene suggestions)

• Day 14:

  • "Prepare for next time soon" Reminder + FAQ

the aim

The main reasons for initial withdrawal are:

• Difference in expectations

• Worried (When will it arrive? Can I change it?)

• I don't know how to use it

is.

HereTaking proactive measures will increase retention rates.

Customer segment examples (target customers)

• 3 or more consecutive subscriptions (determined by customer tag)

• Purchase amount is above a certain amount

• Low cancellations and skips for a certain period of time

*The definition of a "VIP customer" varies depending on the store. We recommend starting with simple criteria such as "repeated number of times."

Examples of distribution (limited offers, advance information, review requests, content for repeat customers)

• Limited offer: bundled bonuses and limited sets only available to continuing subscribers

• Advance information: Advance information on new products and new flavors

• Requesting reviews: Ask for feedback in a natural tone

• Content for continuing users: range of usage, arrangement examples, community planning

the aim

By taking measures to enhance the experience value of repeat customers, you can encourage them to continue using your service and increase their unit price.

It is recommended to start by narrowing it down to "important timing" (immediately after the first purchase, when the email is about to run out, before the next delivery, etc.). However, the appropriate frequency will differ depending on the product you are handling and customer attributes, so it is important to adjust it while regularly checking indicators such as the open rate, click rate, and cancellation rate after delivery.

If you are unsure, it is easier to divide the roles, such as sending important information via a channel that is easy to reach (LINE, etc.) and detailed explanations via a channel that is easy to read (email, etc.). However, the optimal channel will differ depending on the products you handle and customer attributes, so we recommend that you flexibly adjust it while regularly checking the open rate and response rate.

First, start with sending information immediately after the initial subscription purchase. Subscriptions are most likely to be canceled immediately after signing up, so it's important to prepare this first.

About GO SUB

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