Shopify Updates Summary【Second Week of August】Explanation of Social Login on Google/Facebook!
The previous update article is here
Hello! This is Kai from GO RIDE.
The Shopify update for the second week of August 2025 was quite exciting.
The most noteworthy aspect is that social login with Google/Facebook has been added to customer accounts.
Now customers can log in easily with their usual accounts without worrying about 'I forgot my password...'. This lowers the barrier for membership registration, making it friendly for new customers and quite convenient for repeat customers.
Of course, it's not all good, and there are operational considerations to keep in mind. Risks of relying on external services and how to handle privacy issues are practical aspects that need to be addressed in advance.
In this article, we will clearly explain the benefits and considerations of introducing this SNS login, while also introducing the 'Currency Picker for Analytics' and 'Apple Pay support for B2B Checkout' that were released in the same week. Since these updates are directly related to daily store operations, please take them into consideration!
Table of Contents
1. Google/Facebook login now available for customer accounts!

Official ChangeLog: Social sign-in options now available on customer accounts
📝 Update Overview
- You can now use social login with Google and Facebook on your Shopify customer account!
- The setup is very easy, and you can add the SNS login button to the login page in just a few minutes.
- Customers don't need to enter a password. They can smoothly register or log in with just one click.
⚙️ How to set it up
- Go to Customer Account Settings in the Shopify admin panel.
- Select the social login option (Google or Facebook).
- Copy the credentials obtained from each partner dashboard and paste them into Shopify.
- Check in the preview and activate it, and a new button will appear on the login page!
*For more details, please check the official Changelog page.
💡 This is a great feature!
- Making new registrations easier
With one-click sign-in, you can prevent drop-offs from cumbersome registration flows. It's extremely effective for new users coming from smartphones.
- Repeat customers don't need a password
Eliminates the issue of "I forgot my password..." Regular purchases and membership services can be used effortlessly.
- Data can also be utilized for marketing
By linking basic information from social media to CRM, it leads to improved accuracy in email distribution and recommendation displays.
🚀 Usage Scenarios
- When you want to rapidly increase membership during sales or campaigns
One-click registration ensures you don't miss out on opportunities.
- When you want to provide a stress-free experience for smartphone users
You can skip long input forms, which helps prevent cart abandonment.
- When you want to combine with repeat customer initiatives and personalization
You can log in quickly, making it much easier to utilize customer data.
⚠️ Points to be cautious about
Facebook Login
- You need to create an app on Facebook Developers
- If you neglect the annual Meta review, there is a risk of suspension
Google Login
- GCP projects must be created with the merchant's account
- There may be cases where it doesn't work in WebView → using a browser is recommended
Common points of caution
- A developer account for Google Cloud Console is required
- Since it depends on external services, prepare a response flow for outages
- Data obtained must be clearly stated in the privacy policy
- Only supports new customer accounts on Shopify
📌 Summary
Social login is best introduced as a convenient additional method. By keeping email verification while establishing privacy measures and account management rules, you can achieve both
improved UX and risk avoidance!
2. Currency picker appears in analytics!
Official ChangeLog: Convert your analytics to any currency instantly
📝 Update Overview
- The currency picker featurehas been added to the analytics dashboard and all reports!
- You can quickly convert numbers to your preferred currency, making it perfect for multi-currency stores and analysis for overseas markets.
- Since it uses the exchange rates at the time of past transactions, the reliability of the reports is excellent.
💡 Here’s what’s convenient!
- Frequently used currencies in the store are displayed above the picker, making it convenient.
- By simply selecting a currency in the management screen, the numbers in the report will automatically switch.
- For example, it's easy to operate with "Check in yen for Japan" and "Analyze in dollars for the US."
👉 Note! This is not a real-time rate but is based on "historical exchange rates". For official financial reporting purposes, it is recommended to use it in consultation with your accountant or tax advisor.
3. Improve payment efficiency by introducing Apple Pay for B2B transactions.
Official ChangeLog: B2B Checkout now supports Apple Pay.
📝 Update Overview
- Apple Pay is now available for B2B checkout!
- Wholesale customers can make smooth payments without entering credit card information at the time of payment.
- If Apple Pay is enabled in the DTC (direct-to-consumer) store, it will automatically apply to B2B as well, making setup easy.
💡 This is convenient!
- You can complete orders and payments directly at the sales site using a tablet or iPhone.
- Payment information reconciliation on the management screen has also become smoother, improving operational efficiency.
- Tap payments are now possible even for B2B transactions, significantly reducing stress during purchases.
⚠️ Caution Points
Apple Pay may not be supported depending on thecountry, currency, or device. It is safer to control the display withCheckout Blocks while using traditional methods like invoice payments. Additionally, if Apple Pay is set up for DTC, it will automatically apply to B2B as well, but it’s good to review the option settings as needed. For more details, it is recommended to checkWebhook and the Shopify Help Center.
Summary

This update was directly related to "enhancing the user experience."
-
Customer Account → By using Google/Facebook login, it lowers the barrier for new acquisitions while making it easier for repeat customers to log in.
-
Analytics → With the currency picker, you can grasp the numbers of multi-currency stores and overseas expansion more quickly.
-
B2B Checkout → With Apple Pay support, it achieves D2C-level fast payments even for wholesale transactions.
Especially for social logins, it's important to implement them with a solid understanding of both 'convenience!' and 'risk management'.
By keeping in mind dependencies on external services and privacy compliance, you can aim for both improved customer experience and increased operational efficiency.
👉 Shopify is making small improvements almost every week, but these three are updates that directly contribute to business growth.
Please try out what can be incorporated into store operations!
📝This article was brought to you by GO RIDE engineer Kai.
Stay tuned for the next one!🏄♂️
【About GO SUB】
If you want to know more about GO SUB, click here
Here is the help page for GO SUB
Our company is continuously updating articles about new features and ways to utilize GO SUB!