[Important Notice for Those Setting Up Ads on Shopify] Change in Pixel Settings Method After February 2, 2025

As announced in the recent notification email from Shopify, the management methods for Google Analytics tags and Meta pixels will be changed. This change is necessary to comply with the latest Payment Card Industry Data Security Standards (PCI DSS v4). This article explains the details of this change and the merits of correctly setting up Google Analytics and Meta pixels!

In mid-December 2024, the following notification was sent from Shopify.

Also, the notice on the official site has been updated. The details of the official site can be found here.

Based on the above, the summary of the changes this time is as follows.

• Management of Google Analytics tags and Meta pixels has ended from Shopify's admin screen (Online Store > Settings).

• From now on, these tags need to be set and managed through the following apps and custom pixels.

  • Google Analytics 4 (GA4): With Conversion Expansion Feature

  • Meta Pixel (for Facebook and Instagram Ads) 

According to the official notice, if you don't set up the pixel using the specified app by February 2, 2025, it will automatically be converted to a "custom pixel."

Therefore, if the settings are not changed by the deadline, there is a possibility that measurement performance with the custom pixel may decrease.

Additionally, the necessary steps are as follows:

1. Setting up Google Pixel:
   Install the Google Analytics 4 (GA4) app and manage the pixel

2. Setting up Meta Pixel:
   Install the dedicated app including Meta Conversion API, and support Facebook and Instagram ads

3. Implement current settings or pixel removal by the deadline as needed.
   
   

Let's briefly introduce the benefits of setting up pixels.

Benefits of Google Analytics 4 (GA4)

• Track user behavior, purchase flow, and site dwell time in detail

• Improve measurement accuracy with enhanced conversion features

• Performance analysis for each product

• Tracking cart abandonment rates and purchase completion rates

• Comply with the latest data protection regulations (such as GDPR)

Benefits of Meta Pixel

• Track which ads users clicked and which pages they visited

• Effectively utilize retargeting ads

• Process data on the server side to improve measurement accuracy

• Maximize ad performance

As mentioned above, setting up the pixel on Shopify offers various benefits such as optimization of analysis and advertising.
Why not take this opportunity to set up stores that haven't been configured yet?

The migration of Google Analytics and Meta Pixel directly contributes to the success of data analysis and advertising operations in Shopify stores. At GO RIDE, we accept requests from confirmation of settings to migration! (Confirmation only is also possible)

If you need support regarding any unclear points or settings, please feel free to contact us.