[2023] Summer EC sales! What is the trend of the EC industry this year when the bonus payments have increased?

by Mitsuaki Akatsuki

2023 Summer Bonus

2023 "Summer Bonus", 40 % of companies increased compared to the previous yearThere was news. The summer bonus period is also the Japanese EC industry in the sales period. What kind of sales was held in 2023? I will explain!

A man flying on money

What is the time for the Japanese bonus?

The time of the Japanese bonus is generally paid twice a year. This may vary from company to company, but it is often paid in the following periods as a general trend.

Summer bonus (summer bonus)

It is common to be paid from June to July. Summer bonuses may be paid according to corporate performance and personal performance.

Winter bonus (year -end bonus)

It is common to be paid from December to January. Year -end bonuses are often paid according to corporate achievements, personal achievements, and the number of years of work.

However, since the bonus payment time varies from company to company, not all companies will be paid at the above period. Some companies may be paid at different times, and some companies do not have bonuses.

In addition, since it depends on the working conditions and the contents of the contract, it is necessary to check the policy of the company to which the specific payment time is.

What is the bonus payment amount?

We will look at the average bonus paid by national public servants.

It's about 50,000 yen compared to last year!

Time of payment Average amount
Summer 2022 584,800 yen
Summer 2023 637,000 yen



Three summer EC sales!

Summer vacation, sea opening, mountain opening, sea day, and other holidays and events.

As with the year -end and New Year holidays, one of the busy season is expected to sell in the year.

We often sell items according to summer vacation and travel season.

What kind of sale was made this year? Here are three!

Isetan Mitsukoshi Online Store Summer Clearance Sale

Summer sale of Isetan Mitsukoshi.

It seems that this year will be held from 10:00 am on June 30 (Fri) to 10:00 am on Tuesday, August 1st.

Many children's clothing and men are on sale, mainly in fashion.

Isetan Mitsukoshi Online Store Summer Clearance Sale

Rakuten Super SALE

Rakuten Super Sale is a large event held at Rakuten Ichiba, and is held about four times a year. This year was held during the period from 20:00 (Sun), 2023 (Sunday) to June 11, 2023 (Sunday).

Discounted by various malls of Rakuten, you can get points at a great price.

Rakuten Super SALE

Amazon Prime Day

Amazon Prime Day, which offers an annual big sale for Amazon Prime members. This year was held for two days on July 11 and 12, 2023!

Amazon Prime Day


Introduced the EC sales in the summer of 2023. I think that this year, consumer behavior, such as the rise in the average bonus payment of national public servants, has also increased.

In the summer of the next year after the year -end and New Year holidays, I would like to increase this opportunity to increase sales without missing this opportunity.




A designer living in Chicago. Also in charge of coding. In Japan, he works for a web production company and is sensitive to the trend of the web industry.


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