[2023] Summer EC sales! What is the trend of the EC industry this year when the bonus payments have increased?

2023 "Summer Bonus", 40 % of companies increased compared to the previous yearThere was news. The summer bonus period is also the Japanese EC industry in the sales period. What kind of sales was held in 2023? I will explain!

The time of the Japanese bonus is generally paid twice a year. This may vary from company to company, but it is often paid in the following periods as a general trend.

Summer bonus (summer bonus)

It is common to be paid from June to July. Summer bonuses may be paid according to corporate performance and personal performance.

Winter bonus (year -end bonus)

It is common to be paid from December to January. Year -end bonuses are often paid according to corporate achievements, personal achievements, and the number of years of work.

However, since the bonus payment time varies from company to company, not all companies will be paid at the above period. Some companies may be paid at different times, and some companies do not have bonuses.

In addition, since it depends on the working conditions and the contents of the contract, it is necessary to check the policy of the company to which the specific payment time is.

We will look at the average bonus paid by national public servants.

It's about 50,000 yen compared to last year!

source:

https://www.cas.go.jp/jp/gaiyou/jimu/jinjikyoku/files/221209_set.pdf

Summer vacation, sea opening, mountain opening, sea day, and other holidays and events.

As with the year -end and New Year holidays, one of the busy season is expected to sell in the year.

We often sell items according to summer vacation and travel season.

What kind of sale was made this year? Here are three!

Introduced the EC sales in the summer of 2023. I think that this year, consumer behavior, such as the rise in the average bonus payment of national public servants, has also increased.

In the summer of the next year after the year -end and New Year holidays, I would like to increase this opportunity to increase sales without missing this opportunity.