[SHOPIFY data analysis] What are the important indicators and analysis methods for improving sales?

1. From the management screen "Store analysis"Go to. The dashboard allows you to compare the data of the previous day with today's data.

2. To display the data in another date range, click the date menu and select another date range. It is also possible to select a range such as the past 30 days or to set the custom range by clicking on the calendar date.

3. When editing the indicators displayed on the dashboard,"Edit an overview" Click. When deleting a report, it is next to the report to delete "X"Click. It is also possible to drag and drop indicators from the sidebar to the overview and add a report.

lastly"Application"Click.

The average amount of all orders (excluding gift cards) is displayed by the total number of orders that include one or more items other than the gift card.

This amount is useful to know how much the store tends to be spent and to understand the price policy.

The ratio of the session connected to the order is displayed.

The ratio of "added to the cart", "reached check -out", and "number of sessions linked to conversion" based on the total number of online stores.

※This indicator is for online store channels only.

The number of sessions at the online store and the types of devices used to access the store are displayed. The most common device types are mobile, desktops and tablets.

※This indicator is for online store channels only.

The number of online stores sessions is displayed by country.

※This indicator is for online store channels only.

The number of sessions in the online store is displayed based on the methods accessed by the visitor.

Sessions will occur when you search or enter the URL of the store directly. The most common traffic source is search, direct, social, and email.

※This indicator is for online store channels only.

The number of sessions in the online store that occurred from SNS sources such as Facebook, Instagram, YouTube, Twitter, etc. is displayed.

※This indicator is for online store channels only.

The percentage of customers who ordered multiple orders in the store is displayed. This rate is calculated by dividing the repeater by the total number of customers.

The amount of sales generated through access from SNS sources such as Facebook and YouTube is displayed.

If there is one or more active POS location, the sales amount generated in each POS location will be displayed.

If there is one or more active POS location, the amount of POS sales processed by each staff will be displayed.

The amount of sales via each traffic source is displayed. Traffic from search, direct, social, email, etc. is common.

Displays the page inside the site that users first accessed.

If you publish a blog post in SEO measures, you can analyze which page is flowing from which page and consider the conductor to purchase the product.

※This indicator is for online store channels only.

The best -selling product in the store is displayed.

Useful for product inventory management and promotion.

Displays the number of sessions accessed directly from other websites and the top five websites. "Search", "direct", "social", "email" are not included.

※This indicator is for online store channels only.

Displays the total number of online stores and the total number of visitors.

※This indicator is for online store channels only.

The sales amount will be displayed by sales channel. The total sales are calculated by "Total Sales High -Discount -Return + Delivery fee + Tax".

Displays the number of orders and total sales generated by access that may be the result of marketing.

Displays the number of orders and total sales generated by access that may be the result of marketing.

The percentage of customers who returned the store and repeatedly purchased the store is displayed.

In the report, you can analyze store data more finely.

You can check many indicators, but there are restrictions on report items that can be used depending on the plan.

Financial reports can be used in all plans, and it is possible to analyze financial information such as sales, returns, and taxes.

You can see the following data.

The report of customers can be used with a basic plan or more, and you can see the following data.

The inventory report can be used with a basic plan or more, and you can see the following data.

The action report can be used with a basic plan or more, and you can see the following data.

Marketing reports can be used for a basic plan or more, and you can see the following data.

The order management report can be used for a standard plan or more, and you can see the following data.

Sales reports can be used for a standard plan or more, and you can see the following data.

Retail sales reports can be used by contracting for the standard plan and adding a "Point of Sale" sales channel.

The profit margin report can be used with a standard plan or more, and you can see the following data.

Customer management reports can be used for a standard plan or above, and you can see the following data.

In the live view, you can check the access to the online store and the user's behavior in real time.

You can use live views to see online store activities and all channels sales. This is especially useful when you want to see the most traffic, such as Black Friday Cyber ​​Monday, or want to see the immediate results of marketing activities, discounts, and other promotions.

This time, we explained the views and indicators of "dashboard", "report", and "live view" that can be used with Shopify's default function.

SHOPIFY can also use other analysis tools such as heat map tools and Google Analytics.

Please use the following articles at the same time!