【GO SUB Tips】How to Utilize the Subscription BOX Feature: 3 Pricing Strategies to Capture Customers' Hearts

This is GO RIDE, offering the subscription app GO SUB for Shopify! 

With "GO SUB", all merchants can utilize various features such as subscription discount settings and specified number of times, regardless of the plan!

This time, we will focus on the particularly flexible "Subscription BOX" feature and introduce three pricing settings and configuration patterns that contribute to increasing sales!

The biggest appeal of the Subscription BOX is that customers can choose only their favorite products to create their original BOX. This enhances customer satisfaction and leads to a decrease in cancellation rates.

Let's find the optimal plan that fits your products and business model, and build a subscription that makes customers think, 'I want to buy!'

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In this pattern, the 'box' itself becomes the product. Customers first purchase the parent product 'BOX' and then fill it with their favorite products.

• Set multiple selectable child products (e.g., cosmetics, skincare items, etc.) for the parent product (e.g., beauty box).

• Customers select child products according to the set quantity and conditions (e.g., 1 from A, 2 from B, etc.).

• The price of the BOX is fixed at the price of the parent product, regardless of the combination of child products.

• Stable revenue: Since the monthly sales are determined by the price of the parent product, it becomes easier to forecast revenue.

• Simple customer experience: Customers can freely choose products without worrying about the price.

• Easy cost management: The operating side can easily manage the total cost of the BOX, making it easier to control profit margins.

• Cosmetics and Beauty Industry: Ideal for selling seasonal limited edition boxes or product sets based on specific themes.

• Food and Beverage Industry: Boxes that can be easily experienced, such as 'Choose Your Own Snack Box' or 'Craft Beer Tasting Set'.

This pattern is perfect for customers who want to freely customize the contents of the box. The image is of "taking a free box and packing in as many products as you like."

• The parent product (e.g., Custom Box) is set to a price of "Free."

• Every time a customer adds a sub-product to the BOX, the price of that product is added to the total amount of the BOX.

• The final price of the BOX will be the total amount of the sub-products chosen by the customer.

• Ultimate Customization: Customers can adjust the quantity and type of products according to their budget, resulting in very high satisfaction.

• Potential for Increased Average Transaction Value: Since customers can choose as many products as they like, there is a possibility of exceeding expected average transaction values.

• Flexibility in Inventory Adjustment: Products that can be added can be flexibly changed according to inventory status.

• Pet Supplies & Daily Necessities: A format where customers can freely choose the necessary items in the quantities they need each month.

• Health Foods & Supplements: Can meet the need to change the product composition each time according to one's physical condition.

• Personalization of E-commerce Sites: Proposals tailored to customer preferences, allowing them to customize and purchase products.

This pattern eliminates the concept of parent products, making it the most flexible setting by simply combining child products to form a subscription.

• No parent products are set.

• Customers can freely choose their favorites from multiple products that have been set as subscription targets in advance.

• The final total price will be the total amount of the selected child products.

• Easiest setup: Since there is no need to create a parent product, setup efforts can be minimized.

• Intuitive UI: Customers can order with the same feeling as a regular e-commerce site by 'adding their favorite products to the cart'.

• Diverse configurations: Not only can you offer boxes that combine multiple products, but you can also provide subscriptions for individual products using the same system.

• Coffee beans and tea: When you want to offer simple options such as changing brands or combining different types of beans.

• Consumables and Daily Necessities: A service that regularly delivers specific products such as shampoo, detergent, and contact lenses every month.

• Single Item Repeat Mail Order: Convenient for when you want customers to be able to freely combine multiple single items for regular purchases.