【GO SUB Tips】How to Utilize the Subscription BOX Feature: 3 Pricing Strategies to Capture Customers' Hearts

Shopify's subscription app, GO SUB  GO RIDE is providing this service!

With "GO SUB," you can set a discount for your subscription or specify the number of subscriptions.Various features are available to all merchants regardless of plan!

This time, we will focus on the "Subscription Box," which has particularly flexible features, and introduce three pricing and configuration patterns that will contribute to increasing sales!

The biggest appeal of subscription boxes is Customers can choose only the products they like and create their own original box.This leads to increased customer satisfaction and reduced churn.

Find the best plan for your products and business model, and create a subscription that will make your customers want to buy.

In this pattern, the "box" itself is the product. Customers first purchase the parent product, the "BOX," and then fill it with the products they like.

• For a parent product (e.g., a beauty box), set up multiple child products (e.g., cosmetics, skincare items, etc.) that can be selected.

• Customers select child products according to set quantities and conditions (e.g., 1 from A, 2 from B, etc.).

• The price of the BOX is the same regardless of the combination of sub-products. Fixed at the price of the parent productwill be done.

• Stable revenue: Monthly sales are determined by the price of the parent product, making it easier to forecast revenue.

• Simple customer experience: Customers can freely choose products without worrying about price.

• Easy cost control: The operator can easily control the total cost of the boxes, making it easier to control profit margins.

• Cosmetics and beauty industry: This is perfect for selling seasonal boxes or themed sets of products.

• Food and beverage industry: The boxes are easy to try, including a "Choose Your Own Sweets Box" and a "Craft Beer Tasting Set."

This pattern is perfect for customers who want to customize the contents of their boxes. Think of it like "grab a free box and fill it with as many products as you want."

• The parent product (e.g. custom box) will be priced as "free".

• Each time you add a child item to your box, the price of that item will be added to the total price of the box.

• The final box price is The total price of the child products selected by the customerIt will be.

• Ultimate Customizability: Customers can adjust the quantity and variety of products to suit their budget, resulting in extremely high satisfaction.

• Potential for increased average customer spending: Since customers can choose as many products as they like, we can expect the average customer spending to be higher than expected.

• Inventory adjustment flexibility: You can flexibly change the products you add depending on your inventory.

• Pet supplies and daily necessities: You can freely choose what you need and as much as you need each month.

• Health foods and supplements: This meets the need to change the product lineup each time to suit one's physical condition.

• E-commerce personalization: This format involves making suggestions based on the customer's preferences and allowing them to customize and purchase products.

This pattern eliminates the concept of parent products and allows for the greatest degree of freedom in configuring subscriptions by simply combining child products.

• No parent product is set.

• Customers can freely choose from a selection of pre-defined subscription products.

• The final total price is Total price of selected child productsIt will be.

• Easiest to set up: There's no need to create a parent product, minimizing setup effort.

• Intuitive UI: Customers can place orders in the same way as they would on a regular e-commerce site, by simply adding the products they want to their cart.

• Various configurations: The same system can be used to offer not only boxes that combine multiple products, but also subscriptions for single products.

• Coffee beans and tea: You want to offer simple options, such as changing the brand or combining different types of beans.

• Consumables and daily necessities: A service that delivers certain products on a regular basis every month, such as shampoo, detergent, and contact lenses.

• Single item repeat purchase: This is useful if you want to allow customers to subscribe to multiple single products in any combination.