What is Shopify's 'Shop'? Is it available for store operations in Japan? A detailed explanation of the benefits from the user's perspective!

「Shop” Do you know? Shop is a digital shopping assistant app for shopping and shipping tracking provided by Shopify.

Shop is available on iOS, Android, and the Web and provides access to Shopify e-commerce sites around the world.Integrated shopping platformIt becomes. It's like a mall.
Users can search for products, follow their favorite brands, manage their purchase history, and perform all online shopping functions in one app.

This time, we will tell you about the benefits of Shop, both for store operators and from a user's perspective.
Also,Things to keep in mind when purchasing subscriptions on your Shopify store using your Shop Pay accountWe will also tell you about it, so please watch till the end!

Shop is a powerful sales channel for businesses that run stores on Shopify. Below are the main benefits.

By signing up for a basic plan or higher, enabling Shop Pay, and publishing your store, your brand page will be displayed on Shop. There are no special examinations.

By simplifying the purchasing process, you can prevent carts from being dropped off, which is especially effective when purchasing from a smartphone.

Bring your brand to life with videos, custom headers, and enhanced branding, and add collections, subscriptions, and offers just like you would in your online store. More than just a product list, it can be used as a platform to express your brand's worldview.

With the October 2025 update, products will now be automatically listed on Shop if the shipping destination includes Canada or the United States. (Strictly speaking, products will be automatically posted on the Shopify catalog, and products listed on the Shopify catalog will be listed on Shop.)

As mentioned above, if the product is for Canada or America, it will be listed automatically, but of course it is also possible to list it on the Shop even if it is a store for Japan!

You can manage your products on the sales channel > Shop > Catalog on the management screen.

UPDATE September 17, 2026:
Shopify has announced that Shop is now officially supported in Japan! We hope that Shop will continue to grow in Japan as well.

There are various other standards for managing products in Shop, so please check the details.

Shopify catalog
https://help.shopify.com/ja/manual/promoting-marketing/seo/shopify-catalog

Manage your products in Shop
https://help.shopify.com/ja/manual/online-sales-channels/shop/manage-shop-store/products-and-collections

Shop also offers many conveniences for shoppers.

Just like there are times when you want a specific product sold by a specific vendor, there are times when you think, ``I just want that,'' right?
For example, if you like tea, there is a store you always buy it from, but what kind of tea do other stores sell? When you think about it, Shop allows you to search all your Shopify stores, and you can also expect to encounter new products!

By registering your email address and phone number, stores that have Shop Pay enabled will automatically enter your email address and phone number the next time you shop, saving you the trouble of entering your credit card information and shipping address each time. It's quite a tedious task, isn't it?
By significantly shortening that process, you can quickly make your wish to purchase something come true.

Even products purchased from different Shopify stores can all be managed within the Shop app, making it very easy to view past purchase history.

Each time you use Shop Pay, you will be required to enter a 6-digit Shop Pay code sent to you via SMS to thoroughly verify your identity. All personal data such as card information and address is encrypted and managed on a secure server that meets the Payment Card Industry Security Standards (PCI DSS).

When purchasing a subscription on Shopify, you can choose Shop Pay if the store allows payments using Shop Pay.
It's very convenient because you can centrally manage your Shop account, but you need to be careful if you want to change your payment method.

This time, I will use the Shopify subscription app "GO SUB" developed by GO RIDE as an example. For stores using other subscription apps, please check with the app administrator.

Subscription sales are also possible on the Shop.

``20% off with regular purchases,'' etc.There is no problem in enabling it for simple subscription sales.However, if the product changes midway through, the discount rate changes gradually, or if you need to check special information about subscriptions on the product page before purchasing, consider disabling subscription sales on Shop.

Products will be displayed on the Shop, but in the case of subscriptions, the flow will change to go to the store instead of on the Shop.

How was it? This time we explained about “Shop”!

Shop is an innovative shopping platform powered by Shopify that brings great value to both store owners and customers.

If you run or are considering running an e-commerce site on Shopify, you can accelerate the growth of your business by enabling Shop Pay and leveraging the Shop platform. Additionally, for consumers who shop online frequently, the Shop app is a valuable tool that can greatly improve their shopping experience.

Currently, Shop updates are being made frequently.
We are delivering Shopify updates on GO RIDE NEWS, so be sure to check it out!

Click here for Shopify update article