What is Shopify's 'Shop'? Is it available for store operations in Japan? A detailed explanation of the benefits from the user's perspective!

Nov 18, 2025

Do you know about "Shop"? Shop is a digital shopping assistant app provided by Shopify that allows you to shop and track deliveries.

Shop is available on iOS, Android, and the Web, and it serves as an integrated shopping platform that provides access to Shopify's e-commerce sites worldwide. It's like a mall. Users can search for products, follow their favorite brands, manage their purchase history all in one app, and complete all functions related to online shopping.

This time, I will share the benefits for store operators and the advantages from the user's perspective regarding that Shop.
Additionally, I will also mention the points to note when purchasing subscriptions on Shopify stores using a Shop Pay account, so please make sure to read until the end!

https://shop.app/

Store Operators: Benefits of Listing Products on Shop

For businesses operating stores on Shopify, Shop serves as a powerful sales channel. Below are the main benefits.

1. Increased exposure automatically without additional costs

By subscribing to the Basic Plan or higher, enabling Shop Pay, and publishing the store, a brand page will be displayed on Shop. There is no special review process.

2. Increased sales due to high conversion rates

By simplifying the purchasing process, it prevents cart abandonment and has a significant effect, especially for purchases made from smartphones.

3. Customizable Brand Page

You can vividly express your brand with videos, custom headers, and enhanced branding, and add collections, subscriptions, and offers just like an online store. It can be utilized as a platform to express the brand's worldview, not just a simple product listing.

4. Automatic listing for Canada and the United States

With the update in October 2025, products will be automatically listed on the Shop if the shipping destination includes Canada or the United States. (Specifically, they will be automatically listed in the Shopify catalog, and products listed in the Shopify catalog will be available on the Shop.)

5. Available in Japanese stores

As mentioned above, products for Canada and the United States will be automatically listed, but of course, it is also possible to list products in the Shop for Japanese stores!

You can manage products in the management screen under Sales Channels > Shop > Catalog.

There are various criteria for managing products in the Shop, so please check the details accordingly.

Shopify Catalog
https://help.shopify.com/ja/manual/promoting-marketing/seo/shopify-catalog

Manage products in the Shop
https://help.shopify.com/ja/manual/online-sales-channels/shop/manage-shop-store/products-and-collections

User: Benefits of having an account in the Shop

The Shop offers many conveniences for users who shop.

1. Bulk search for products, new encounters

Just as there are times when you want a specific product released by a particular seller, there are also times when you feel like, "I kind of want that," right?
For example, if you are a fan of tea and have a store you always purchase from, you might wonder what other types of tea are being sold elsewhere. In such cases, you can search across Shopify stores in the Shop to discover new products!

2. One-tap fast checkout

By registering your email address and phone number, your information will be automatically filled in at stores that have Shop Pay enabled for future purchases, saving you the hassle of entering your credit card information and shipping address each time. It can be a bit of a tedious task, right?
By significantly shortening that process, you can quickly fulfill your desire to "buy now!".

3. Centralized management of purchase history across multiple shops

You can manage all products purchased from different Shopify stores within the Shop app, making it very easy to refer to your past purchase history.

4. High-level security

Each time you use Shop Pay, you are required to enter a 6-digit Shop Pay code sent via SMS, ensuring thorough identity verification. All personal data, such as card information and addresses, is encrypted and managed on secure servers that meet the credit card industry's security standards (PCI DSS).

Important points when making subscription payments with Shop Pay (GO SUB)

When purchasing a subscription on Shopify, you can choose Shop Pay if the store allows payments via Shop Pay.
It is very convenient as it can be managed centrally with your Shop account, but caution is needed if you want to change the payment method.

This time, we will explain using the Shopify subscription app "GO SUB" developed by GO RIDE as an example. Please check with the app administrator if you are using other subscription apps.

1. Shopify Store Administrator

In the GO SUB app management screen, check the billing section. If the payment information is 'Shop Pay', changing the payment information from GO SUB will not change the credit card linked to the subscription.

Please make sure to inform customers to make changes directly from Shop Pay.

2. User

If you are using a Shop account to subscribe, the information should be displayed within the Shop account.

Please change the payment information from your Shop account.

Summary

How was it? This time, we explained about 'Shop'!

Shop is an innovative shopping platform provided by Shopify, bringing great value to both store operators and customers.

If you are running or considering running an e-commerce site on Shopify, you can accelerate your business growth by enabling Shop Pay and leveraging the Shop platform. Additionally, for consumers who frequently shop online, the Shop app is a valuable tool that significantly enhances the shopping experience.

Currently, updates regarding Shop are being made at a high frequency. Please check out GO RIDE NEWS for Shopify updates!

Here are the Shopify update articles