What is Shopify's 'Shop'? Is it available for store operations in Japan? A detailed explanation of the benefits from the user's perspective!

Nov 18, 2025

"ShopDid you know that Shop is a digital shopping assistant app from Shopify that lets you shop and track your deliveries?

Shop is available on iOS, Android, and the web, and connects users to Shopify ecommerce sites worldwide.Integrated Shopping PlatformIt's like a mall.
Users can search for products, follow their favorite brands, manage their purchase history, and do all the other online shopping functions in one app.

This time, we will talk about Shop, explaining the benefits for store operators and the benefits from the user's perspective.
Also,Things to note when purchasing subscriptions on your Shopify store using your Shop Pay accountWe will also tell you about this, so please watch until the end!

https://shop.app/

Store owners: Benefits of listing products on Shop

Shopify is a powerful sales channel for merchants who run their stores. Here are some key benefits:

1. Automatic exposure at no extra cost

By signing up for the Basic plan or higher, enabling Shop Pay, and publishing your store, your brand page will be displayed on Shop. There is no special screening process.

2. High conversion rates lead to increased sales

By simplifying the process of purchasing, it helps prevent cart abandonment and is particularly effective when purchasing from a smartphone.

3. Customizable brand page

Bring your brand to life with video, custom headers, and enhanced branding, and add collections, subscriptions, and offers just like you would in an online store. It's more than just a list of products; it's a platform for expressing your brand's identity.

4. Automatic listing for Canada and the US

With the October 2025 update, if your shipping destination includes Canada or the United States, your products will automatically be listed on Shop. (To be precise, they will be automatically listed on the Shopify catalog, and products listed on the Shopify catalog will be listed on Shop.)

5. Available in Japanese stores

As mentioned above, products destined for Canada and the US will be automatically listed, but of course you can also list them in the Shop for stores targeting Japan!

You can manage your products in the admin panel's Sales Channels > Shop > Catalog.

There are also various other standards for managing products on the Shop, so please check them out for more details.

Shopify Catalog
https://help.shopify.com/ja/manual/promoting-marketing/seo/shopify-catalog

Manage your products in Shop
https://help.shopify.com/ja/manual/online-sales-channels/shop/manage-shop-store/products-and-collections

User: Benefits of having an account with Shop

Shop also offers many conveniences for shoppers.

1. Bulk product search and new discoveries

Just as there are times when you want a specific product from a specific seller, there are also times when you just feel like you want something.
For example, if you love tea and you have a store you always buy from, but you wonder what other stores sell tea, Shop lets you search across Shopify stores, so you can expect to discover new products!

2. Fast checkout with one tap

If you register your email address and phone number, they will be automatically entered the next time you shop at stores that have Shop Pay enabled, saving you the trouble of having to enter your credit card information and shipping address every time.
By shortening this process significantly, you can quickly fulfill your desire to "purchase now!"

3. Centralize your purchase history across multiple shops

All products purchased from different Shopify stores can be managed in one place within the Shop app, making it very easy to view your past purchase history.

4. Highly secure

Each time you use Shop Pay, you are required to enter a 6-digit Shop Pay code sent via SMS to thoroughly verify your identity. All personal data, such as card information and addresses, is encrypted and stored on a secure server that meets the Payment Card Industry Data Security Standards (PCI DSS).

Things to note when paying for subscriptions with Shop Pay (GO SUB)

When purchasing a subscription on Shopify, you can choose Shop Pay if the store allows it.
It's very convenient to be able to manage everything centrally using your Shop account, but you need to be careful if you want to change your payment method.

This time, we will use the Shopify subscription app "GO SUB" developed by GO RIDE as an example. If you are using a store with a different subscription app, please check with the app's administrator.

1. Shopify Store Administrator

Check the billing section on the GO SUB app admin screen. If your payment information is "Shop Pay," the credit card associated with your subscription will not be changed even if you request a change to your payment information from GO SUB.

Be sure to tell your customer to change it through Shop Pay.

2. Users

If you have actually signed up for a subscription using a Shop account, the information should be displayed in your Shop account.

Please change your payment information from your Shop account.

summary

What did you think? This time we explained about "Shop"!

Shop is an innovative shopping platform powered by Shopify that delivers great value to both merchants and customers.

If you run an e-commerce site on Shopify or are considering running one, enabling Shop Pay and leveraging the Shop platform can help accelerate your business growth. For frequent online shoppers, the Shop app is also a valuable tool that significantly enhances the shopping experience.

Shop updates are currently being made frequently.
We'll be bringing you Shopify updates on GO RIDE NEWS, so be sure to check that out too!

Shopify Update Article here