The apparel brand "OUTERKNOWN" launched by Kellyter

Source: Outerknown 11 TIMES WORLD CHAMPION KELLY SLATER Kelly Tarter Surfer may be the only surfer you know. Kelly has begun the business and fashion world this time. I came to Japan between the tours in August for the promotion of this brand. John Moore, a famous designer, whose two photos in the photo are founder and have beards. He has been selected as the 2013 GQ Best Men's Wear Designer. Kelly has been a surfing companion for a long time, and Kelly called him to launch the brand. Products are made from basic sea garbage and plastic garbage. Introducing some products I'm worried about the 100%recycled polyester and nylon jackets $ 295. Simple coat using Italian wool ease of use in various scenes Both cargo pants functionality and style for travel $ 195 ~ OUTERKNOWN concept "Outerknown ExplationShip Between Function, Style and Sustainability. As Designers, IT CHALLENGES US TO BUILD BETTER, More Sustainable P Rodusts. As Producers, it Asks us to LIFT THE LID on OUR SuPPLY CHAIN As StoryTellers, it Enables Perpetual Evolution of Our Brand Vision. " "In exploring functionality, style and sustainability (consideration for the environment), as a designer, it is a challenge to create a higher quality and sustainable product. As a producer, clearly describes the supply chain and users. We try to prove how transparent manufacturing processes (consumers) are going to be able to evolve the vision of a permanent brand as a storyteller. " Kelly's thoughts seem to be considering the environment, considering the supply chain (probably a low -wage factory such as India), and trying to achieve both transparency and functionality and fashion. Basically, the product is simple and reminiscent of Patagonia, and when you pick it up, you can see that it is actually very good. He doesn't put the logo on the entire surface, so he thinks that no one will stick to the brand itself. In Japan, it is handled by Barneys New York and Ron Harman.

Personal impressions

I also went to both stores and tried it on. The quality was wonderful, the fit was very comfortable, it was simple but cool, and there were many clothes I like. However, I remember that this knit cap was sold for $ 95 in US and sold at the store for 11,000 yen in Japan. The price is quite high, and although I can sympathize with the brand story, I think that the price difference from this price range is tight as a consumer. Apart from the core fans who come to buy this story, I think that if it is a general customer, you may buy similar products with similar brands like Patagonia for half price. I got it. The new adventure of Kellytarer, as you can sympathize with the brand concept, keeps an eye on it.