Site production story at SHOPIFY I heard from an overseas EC site launcher [Part 1]

Originally, we started cross -border EC in 2013. This is an EC site that ships products from a Japanese warehouse for the whole world other than Japan.
The United States accounted for over 70 % of sales as the sales were gradually increasing.

It was big that the actual store was in NY. The customer who purchased the product at the store repeatedly repeated the online store.
However, at that time, it was a cross from Japan, so we heard that it took time to deliver, the difficulty of customer service due to time difference, and that customers were afraid of charging tariffs. Based on them, we decided to launch a US EC site to provide better services.

In April 2018, the EC site for US was released on SHOPIFY. I've been researching for about a year ago, and it was completed in about six months since I actually created the site.

I almost made it in -house, but it was SHOPIFY PLUS, so I proceeded with the advice of SHOPIFY PLUS's launch manager and success manager. There is no SHOPIFY PLUS manager in Japan, and at that time he was introduced to Australia. In Australia, there was no time difference, but all communication was in English.

Regarding site production, it feels like a launch manager, and the subsequent operation advice is a success manager.
However, they give advice, but they do not do the actual work, so they need to do everything on their own.

It's a support system. It comes with a 24 -hour support, and a specialist of SHOPIFY PLUS will tell you a lot. It seems that SHOPIFY PLUS was the choice from the beginning in terms of company sales.

Until the launch, it was moving with about 5 people.There was a support system for SHOPIFY PLUS, so this small group could be done.I think. I think it's a great point that they are SHOPIFY's specialists, so they will tell you whatever you don't know, and if you can't solve any questions, it's a great point to reflect on improving the function.

However, as I mentioned earlier, there is no such thing as actually touching the store and fixing it, so it is possible to build a site on a tripod in partner with SHOPIFY partner. I have. Like the design, you can also find an app.

BigADA (accessibility)is. This is a problem that could not be solved with internal resources.I thought it would have been better to have a partner because it was a content that I should know if I did EC in North America.

I linked the online, the POS of the store, and the reward program to measure omni -channel, but this was also difficult. As a solution, we have created a sink tool from scratch to synchronize. Since there were many SKUs, the POS was quite customized so that processing could be easily done, and it was difficult to switch to SHOPIFY POS. If you were using SHOPIFY POS from the beginning, you might have been able to work easily.

The first is without a designer or coderI was able to create a site relatively easily inside the company,about it. However, I think there was a point that I thought because there was an in -house resource that I could do in English.

The second isCheapness。 The first cross -border EC site built was expensive just by building it. 。
The cross -border EC site used a Japanese platform. So, for example, it was necessary to create all functions for dealing with overseas response, such as being able to respond to English, enabling people's addresses to people all over the world, so that they can be settled with US dollars. 。

SHOPIFY PLUS costs $ 2,000 per month, but I think it's still cheap because there is no initial cost.

The 3rd oneIt is a global platform.The above points that were difficult to build cross -border ECs have already been resolved because they have easy -to -use functions for people around the world.

Along with that,The extensions in the app are enriched.Once it was built on a domestic platform, I thought it would be difficult to move because it would be expensive even if I wanted to change it afterwards.
SHOPIFY can add an app if necessary, and if it is inconvenient, you can easily lose it. You can use the whole app made by programmers around the world at a low price.

There is a trend. After that, you can change the theme, so I think it is easy to renew the appearance with the same function!

laterAll designs are responsiveThat's a good point. It seems normal and not normal.

Another thing about the good points.The fact that coordination with the warehouse was smoothis. There are many warehouses in the United States that already have a lot of SHOPIFY merchant. I chose from the SHOPIFY PLUS introduced by the PLUS, so the time to decide the warehouse was shortened. I went to NY twice in the warehouse preview in the six months of the starting period, but I think it was still quick!

The management and analysis of sales was almost enough with the tools in SHOPIFY. The analysis was used in combination with Google Analytics.

What I used for operation
"Apps for returned goods:Aftership returns center"Customer -compatible chat tool app:REAMAZE LIVE CHAT HELPDESK"" Royality Program App:Loyalty, Rewards and Referrals "These are about three.

as a side noteHotjarThe app was interesting because it was interesting to see the movement on the customer's screen, so it is recommended to try it with a fret life!

Regarding order response, SHOPIFY's store and warehouse were linked in API.
If the customer requested an order change, the cooperation was too fast and it was difficult to respond. smile
The cart part included a note saying, "It may be difficult to change the order because it will be delivered quickly after ordering. Please check the order details." increase.
So it is difficult if there is no staff that can handle customer in real time.

Regarding return support,AfterShip ReturnsI used it. This is an application that allows customers to apply for return from SHOPIFY. This is the procedure in which the customer sends a return item when the store approves.

The rest is accounting. A third -party payment agency was introduced to make it the same as a real store payment. There was no problem because it was easy to choose from SHOPIFY.

In the state tax and city tax, we introduced an automatic calculation app, which was very helpful.avataxThis is an app. The United States is very complicated, such as different TAX depending on the state and product, so you need an automatic calculation application.