Shopify theme selection and design design. Improved sales by selecting appropriate themes according to the product!
When building an e-commerce site with Shopify, it is essential to decide on the theme and design at the initial stage. By selecting a theme that fits your products and implementing an attractive design with user-friendly features, you can help increase your conversion rate.
This time, we'll introduce key points to keep in mind when choosing a theme, as well as requests that have come up in real-life cases!
Important points to consider when choosing a theme
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Selecting a theme that suits your products
It is important to choose the theme that best fits the types of products and services you sell. Shopify offers a wide variety of themes tailored to different industries.
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Customizability
Check the customization options provided by the theme and consider whether it can be adjusted to match the brand image and requirements.
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Speed and Performance
The page loading speed greatly affects the user experience. It is important to choose a theme that operates smoothly and at high speed.
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SEO Optimization
To increase visibility in search engines, it is crucial to select a theme optimized for SEO.
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Simplicity of Navigation
It is important to consider whether users can easily search for products and find information.
Choosing a Theme Suitable for Your Products
Selecting a theme that matches your products is extremely important. If you choose a theme that does not fit the image of your products, your items may not appear attractive, and you may end up with a theme that is functionally limited.

On Shopify’s theme search page, you can filter by industry. Here, themes are often broadly narrowed down based on the industry you’re targeting.
Theme preview
You can preview a theme to check its actual features. For any theme you like, you can actually install it in your store, display products, and add images or text to sections to see how it looks.

Select a theme that fits your needs
Depending on your industry, there may be specific ways you want to showcase products or features to focus on.
Here are some actual requests we’ve received from clients.
Product preview
This feature lets you preview products without having to click on them.
Many themes come with this feature, but if not, you’ll need to customize it.

Click on the brand name to go to the brand list page
This feature allows you to click on a brand name on the product page and jump to that brand’s listing page. (Highlighted in red)
There were many themes where the brand name was displayed but not linked.

We ask clients about their needs and select themes with features like this.
Even if the feature isn’t available, we can also provide custom solutions!
Summary
The initial hearing is crucial when selecting a Shopify theme.
It is possible to customize apps and themes to add features later, but it will cost both money and time.
It's best to choose a theme that matches your products and required features.
At GO RIDE, we also customize themes based on our clients’ needs.
Feel free to contact us!