Shopifyのテーマ選定とデザイン設計。 商材に合わせた適切なテーマ選定で売り上げ向上!

Shopify theme selection and design design. Improved sales by selecting appropriate themes according to the product!

Feb 2, 2024

When building an e-commerce site with Shopify, it is essential to decide on the theme and design at the initial stage. By selecting a theme that fits your products and implementing an attractive design with user-friendly features, you can help increase your conversion rate.

This time, we'll introduce key points to keep in mind when choosing a theme, as well as requests that have come up in real-life cases!

Important points to consider when choosing a theme

  1. Selecting a theme that suits your products

    1. It is important to choose the theme that best fits the types of products and services you sell. Shopify offers a wide variety of themes tailored to different industries.

  2. Customizability

    1. Check the customization options provided by the theme and consider whether it can be adjusted to match the brand image and requirements.

  3. Speed and Performance

    1. The page loading speed greatly affects the user experience. It is important to choose a theme that operates smoothly and at high speed.

  4. SEO Optimization

    1. To increase visibility in search engines, it is crucial to select a theme optimized for SEO.

  5. Simplicity of Navigation

    1. It is important to consider whether users can easily search for products and find information.

Choosing a Theme Suitable for Your Products

Selecting a theme that matches your products is extremely important. If you choose a theme that does not fit the image of your products, your items may not appear attractive, and you may end up with a theme that is functionally limited.

Shopifyのテーマ一覧
https://themes.shopify.com/themes

On Shopify’s theme search page, you can filter by industry. Here, themes are often broadly narrowed down based on the industry you’re targeting.

Theme preview

You can preview a theme to check its actual features. For any theme you like, you can actually install it in your store, display products, and add images or text to sections to see how it looks.

Shopify Spotlight テーマ
https://themes.shopify.com/themes/spotlight/styles/default

Select a theme that fits your needs

Depending on your industry, there may be specific ways you want to showcase products or features to focus on.

Here are some actual requests we’ve received from clients.

Product preview

This feature lets you preview products without having to click on them.

Many themes come with this feature, but if not, you’ll need to customize it.

Shopifyの商品プレビュー

Click on the brand name to go to the brand list page

This feature allows you to click on a brand name on the product page and jump to that brand’s listing page. (Highlighted in red)

There were many themes where the brand name was displayed but not linked.

Shopifyの商品ページブランドリンク

We ask clients about their needs and select themes with features like this.

Even if the feature isn’t available, we can also provide custom solutions!

Summary

The initial hearing is crucial when selecting a Shopify theme.
It is possible to customize apps and themes to add features later, but it will cost both money and time.

It's best to choose a theme that matches your products and required features.

At GO RIDE, we also customize themes based on our clients’ needs.

Feel free to contact us!

Mitsuaki

Mitsuaki

Designer

A designer living in Chicago. Also responsible for coding. In Japan, worked at a web production company and is highly attuned to trends in the web industry.