[Production case] Seiko Watch Co., Ltd. Online Store Aligned

by Hajime Ozawa

This time, Go Ride has renewed the online store of Seiko Watch Co., Ltd.

In this article, we built about Seiko Watch Co., Ltd.About online storeI will explain it.

About Seiko Online Store

Seiko was founded in Ginza, Tokyo in 1881 as the Hattori Watch Store. With the philosophy of "always one step ahead of the times", the founder, Kintaro Hattori, launched a clock production in -house, and in 1913, launched the domestic first watch, Laurel.

The spirit of this founding is inherited without interruption until the present age, and is one of the few manipulations in the world that manufactures from movement parts to finished products. Seiko -online Store is a manufacturer official EC site where you can purchase a watch brand that Seiko Watch Co., Ltd., such as "Astron", "Prospex", "Presage", "King Seiko", "5 Sports", "Seikorquia" is.

Project overView

Transfer project from the old system to SHOPIFY. "Seiko" The design and construction of the official EC site (domestic). We are in charge of implementation, verification, manual creation, and lecture from requirements definition, site design design, check -out page, membership registration, membership page, which includes the entire theme, suggestions for applications to implement necessary functions. 。 We also develop and customize notification emails from surveys on check -out flows and required functions at the back end. For functions (apps), product narrowing / search functions, restock notifications, favorite, multilingual (translation), product registration application including Metafield registration, inquiry form, access restriction, specification, delivery date and time specification, SHOPIFIFY FLOW (SHOPIFIFY FLOW ( We have supported the introduction of business flow automation), Instagram feed, etc. Regarding check -out theme customization, we performed customization and purchase test verification while communicating carefully with Seiko Watch.


Based on the content of the requirement definition period, the content of the existing site design and the brand guidelines, as an official EC site operated by the manufacturer, the renewal of a high -migration EC site where customers can experience a better purchase experience. It has been realized. Additional development after construction will be phase for two periods, and it will be supported in a short period of time before the launch. We have solved the various requests and issues of the front and backends.


We will help you build a website according to various business formats.

If you are considering the renewal of the website, please contact us!

Go Ride

Go Ride is a digital creative house that supports EC businesses at Yokohama and LA as SHOPIFY official "SHOPIFY PLUS PARTNER".


One -stop offered from EC construction to advertising operation.