If you want to build an EC site, a business reconstruction subsidy! Explains the framework and requirements of subsidies, SHOPIFY and GO SUB

A system that can be used when we want to launch a business by reducing the financial burden is a national and local government subsidy system. However, many people are wondering if subsidies can be used to open and renew EC sites. In conclusion, the opening and renewal of EC sites can be subject to assistance. However, you need to be careful because there are various standards and requirements.

In this article, we will explain the "business reconstruction subsidy" that can be used for the opening of and renewed EC sites, and introduces one of the "SHOPIFY" services that can easily open an online shop and one of the SHOPIFY apps "GO SUB". 。

There are various standards and conditions to utilize the business reconstruction subsidy, but if you comply with them, you can use the subsidies for building EC sites. However, in order to be an auxiliary target, it is necessary to clarify how the business will be deployed by new construction and renewal, rather than aiming to build an EC site. First, let's take a look at the outline of the business reconstruction subsidy.

Business reconstruction subsidies are a subsidy system that supports the reconstruction of business in response to social changes. Although there is an upper limit, it is characterized by a very large amount, and business reconstruction subsidies can be used when building large -scale EC sites.

The subsidy for the business reconstruction subsidy is classified into six frameworks, and the content varies depending on which framework to apply. The subsidy and subsidies for each framework are summarized below.

・ Normal frame

・ Large -scale wage frame

・ Recovery / playback support frame

・ Minimum wage frame

・ Green growth frame

・ Emergency countermeasure frame

The public application guidelines for the business reconstruction subsidy have three major application requirements, which must be at least under these requirements.

1. It is a business corresponding to the definition of "business reconstruction" shown in the business reconstruction guideline. ( * 1)

2. The business plan shall be formulated as financial institutions (banks, credit money, funds, etc.) and supported organizations such as certified management innovation. ( * 2)

3. 3-5 years after the end of the subsidy project, the annual average growth rate of 3.0 to 5.0 % (depending on the business type) or more or more, or an annual average growth rate of 3.0 to 5.0 % of the added value per employee (business type) Increase). ( * 3)
   
   

( * 1) Separate subsidy requirements are provided for each business type. For more information, please refer to "4. Requirements of auxiliary projects".

( * 2) When conducting a subsidy project by receiving funds from a financial institution, etc., it is necessary to confirm the business plan by the financial institution of the funded source. For more information, please refer to "4. Regarding auxiliary business requirements (2) [financial institution requirements]".

( * 3) Calculate the annual average growth rate (CAGR) based on compound interest calculations. The same is true for other subsidies.

Quote: Business Reconstruction Subsidy Secretariat "Business Reconstruction Subsidies Public Provision"

Business reconstruction subsidies can be used for a variety of expenses, but it is a good idea to invest in the following expenses.

• Building expenses

This is one of the cost of the subsidy for business reconstruction subsidies, and the cost of building, renovation, removal, and restoration of the building.

• Machine device / system construction cost

It is one of the subsidies for subsidies for business reconstruction subsidies, the cost of purchasing and producing machinery and equipment, and expenses for purchasing and building systems.

It is necessary to "invest in business assets (tangible / intangible) that leads to business expansion" in the public application guidelines, and "excessive expenditures are the majority of the subsidy expenses". It is specified that in some cases it will be rejected. In other words, the main target of building expenses, mechanical equipment and system construction costs should not be used as advertising expenses as the main target. However, business reconstruction subsidies can be used for the following expenses, besides building expenses, machine equipment and system construction costs.

• Advertising and sales promotion expenses

The cost of creating and operating advertisements and sales agencies necessary for advertising products and services is the target expenses. For example, creating LP (landing page) and video advertising. However, there is no promotion of the entire company. It is necessary to promote the new business alone.

• Training expenses

The costs of education and training and courses required to launch a new business can be recorded as training expenses. However, there are two things to be aware of when booking training costs. The first is that the training expenses are less than 1/3 of the total cost of the subsidy. The second is that when you include the training expenses, it is necessary to write the information about the business plan, training, training content, training costs, and training examiners in an easy -to -understand manner.

EC site construction in SHOPIFY can be eligible for subsidies. However, it is important to note that if you use the EC site building itself as the main purpose, you may not be able to apply. Here, we will explain the outline of SHOPIFY.

SHOPIFY is an EC platform of a regular purchase (subscription) type that allows anyone to easily open an online shop and sell products. We package e -commerce templates, hosting services, and payment methods so that even users who do not know the Web production can easily make it. It is a Canada -based company, which is used in 175 countries and has been opened in SHOPIFY. SHOPIFY store owners can also sell not only online but also in real stores using SHOPIFY POS.

The main features of SHOPIFY are as follows.

• You can start operation of EC sites at low cost

• Easy to build and update sites

• Abundant apps and excellent expandability

• It supports SNS and is strong in attracting customers

• Compatible with cross -border EC

• Realization of operational efficiency by system cooperation with API

• The latest system can be used with a cloud type (SaaS type) service

Shopify also has the following basic functions.

• Online store

SHOPIFY's online store is a service that allows you to create, settle, and host for e -commerce sites. Even if you do not have the knowledge of design or site production, a template theme is prepared so that you can easily create an online store.

• Store sales management app POS Lite (Poss Light)

This is a sales information management system (POS system) provided by SHOPIFY. No matter which plan you apply for, you can use a POS system called SHOPIFY POS Lite for free. It can be used not only for product management and sales data analysis of EC sites, but also for settlements for face -to -face and sales at actual stores.

• Shopify pay

Payment can be accepted immediately by simply enabling it from the management screen, and it can be used immediately after applying. SHOPIFY supports various settlement methods, including credit card payments such as VISA and MasterCard, Apple Pay and PayPal.

• Shopify check -out

In addition to selling at your store, you can use Shopify check -out when selling on SNS and EC malls such as Instagram.

• Mobile app

Orders can be managed from smartphones and tablet devices. Not only can you use a barcode scanner to make orders and stock inventory, but also do the same work as a personal computer from your smartphone or tablet, so you can work such as grasping and ordering sales while traveling.

• Analysis and report

You can check store activities in real time, such as the number of visitors to online shops and sales. There is also a function of data analysis, so you can analyze data such as behavior reports and customer attracting reports and words used by visitors for product search.

• Shopify app store

The SHOPIFY app store has a variety of extensions, which can add functions that suit online shops and business models. There are customization of product pages, language translation apps, delivery slip creation apps, and apps that can be purchased regularly.

• support

There are customer support in Japanese and SHOPIFY community forum.

SHOPIFY's marketing platform allows you to analyze the data you need to attract customers and sell, so you can find the optimal approach method. You can use various methods such as strengthening content marketing, using SEO, and SNS advertising. Using a marketing report can also help you set a long -term business strategy.

Introducing SHOPIFY will give you the following benefits:

• You can start operating the EC site at low cost, so you can easily change your plan.

• The fee is low

• You can create a high design site

• SNS cooperation is easy and strong in attracting customers

• Abundant payment methods

• Back office work can be improved

• Efficient delivery and inventory management

SHOPIFY has a three -day free trial period, making it easier to imagine how to use it. If you are interested, open the store according to the following steps.

It is often difficult to create a store, but it is completed in just five steps.

1. New registration from the SHOPIFY store

2. Answer the questionnaire

3. Enter the store name

4. Set the location of the store

5. Create Shopifyid

During the three -day trial period, you can use your account for free. After the trial period, the first month can be used for 150 yen per month (Basic Standard Premium).

Once you have created the store, the next time you register the product you want to sell.

1. Select "Product Management" in the side menu on the left side of the screen and click "Add Product"

2. After transition to the product editing screen, enter the necessary information

① Product name

➁Product description

③ Product image

④ Price setting

⑤ Code for inventory management and inventory

⑥ Delivery settings

⑦ weight product weight

⑧ Credential information

⑨ Optional

⑩ Search results

Once the product registration is completed, change the appearance of the site.

1. Return to "Home" and click "Customize the theme"

2. When the screen transitions, access the theme store from the "theme library" and select and add your favorite theme from the free and paid themes.

3. Go to the customization page and edit the appearance of the site

After editing the site, buy the site domain. Apart from the domain created first, you need to purchase a domain to be displayed to the user who visits the site.

1. Press the "Add domain" button from the tab to add a custom domain at home

2. When you go to the domain page, check the registered domain

This time it is a new purchase, so select "Buy a new domain"

3. Select the payment method and purchase a domain to complete

The payment method can be used by credit card or PayPal.

Set store information such as store names, store addresses, currencies used in the store. Press "Settings" at the bottom left of the screen to open the setting screen.

The points that can be changed in the store information settings are as follows.

• Basic information (store name, official famous place, store industry)

• Store address

• Contact information (phone number / email address)

• Store currency

• Standards and display format (time zone, unit method, weight unit, order ID format)

Next, set the shipping fee. SHOPIFY allows you to set different shipping costs according to each region. The setting method is performed from the "Delivery and Delivery" category.

The items that can be set by delivery and delivery are as follows.

• Delivery profile

• Local delivery

• Reception of the store

• package

• Statement vote

• Delivery company account

• Custom order Full -fillment

In order to actually sell the product, you must contract a plan even during the trial period. The method is to press the "Change Plan" button from "Plan" in the settings. The plan is classified as "Basic", "Shopify", "Advanced", and "Plus", which benefit from the lower the grade, the lower the credit card fee and the increase in the number of accounts that can be registered.

If you want to introduce SHOPIFY, we recommend Go Sub, which also supports sub -skop.

Finally, I will introduce the features of GO SUB.

GO SUB is a regular purchase (subscription) application that can be installed on SHOPIFY. Create an order automatically according to the regular purchase cycle. The usage is simple, and you can select regular purchases by simply setting the regular product for existing products from the app management screen. In addition, it can be linked with applications such as delivery operation for Japan, and it is completely Japanese.

If you use Go Sub, it is easy to deploy to cross -border subscriads. GO SUB supports translation of product pages and customer account pages. Therefore, overseas customers can use the service with confidence. In addition, GO SUB, which is compatible with various currencies, is an effective app in lowering the hurdle of purchase, in order for customers to pay as much as possible in their own currency.

And GO SUB has the following features and benefits.

• Can be introduced for free monthly

• Easy setting in a minimum of 5 minutes

• Proper plans that can be used on a fixed monthly fee

• Abundant functions

• Practical proposals and quick support

• Convenience

With Go Sub, you don't have to order many times and you can receive the product according to the schedule.

• Time savings

In the case of Go Sub, customers do not need to look for and purchase products many times and save time

• Cost reduction

GO SUB is often offered at discounts and low prices compared to purchasing separately, so it can be reduced in the long term.

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"Business Review Subsidy" is a system that assists a part of the expenses for the reconstruction of the business. Applications have various standards and requirements, and you may feel that the hurdles are high. However, if you create a business plan that has been carefully considered, it is possible to be adopted. If you are considering the establishment of an EC site or renewing, let's use the business reconstruction subsidy.

Also, building an EC site in SHOPIFY may be eligible for subsidies. The convenient app "GO SUB" can be installed, so consider using it.