What is LP? About ingenuity to read the LP in the subscription

If you run an EC site that provides subscription services, you will have many opportunities to think about LP. By having customers read a fulfilling LP, it can lead to attracting subscriads and increasing sales.

In this article, we will explain the details of LP, how to use LP in the sub -skirt, and the flow of creation for those who are uneasy about how to create LPs.

The LP is called "Landing Page". This is the first page that customers come to the site and browse them first, and in most cases, EC sites refer to product pages. How consumers are interested in sub -skosque services are the key to the LP content and design.

Here, let's check the characteristics and purposes of LP details.

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I can't hear it now! What is LP (landing page)? Benefits other than CV

LPs are mainly flowing in customers through search engines and web ads. Web ads include listing ads displayed at the top of search engines, SNS ads on X, Instagram, etc., and articles on news media.

The design of the LP is vertical and introduces information on products and services on a single page to prevent the browsing customers from leaving. There are many LPs with an eye -catching design, such as the size of the button, the overall color, and catchphrases so that customers can be interested. It is also characterized by the fact that the benefits of customers gain to enhance their appeal.

In addition, LP basically only posts products and services information, and do not link to related products. Place the "Purchase" button and the "Application" button to reduce options, and encourage you to act that will lead to profits without distracting customers.

There are two meanings of LP: broad sense and narrow sense, each of which is different.

・ Wide meaning LP

This is the first web page that customers from search engines and web ads come in. When viewing the site, the first top page displayed is a broad sense of LP.

・ Light sense LP

It is a web page that introduces product and service information on one page. Designed to guide customers and contact inquiries, and LPs on EC sites are used in terms of narrow sense.

The purpose of LP is to maximize conversion (CV) to encourage behaviors such as purchasing and inquiries from customers visiting the site.

Conversion means "conversion" or "change", which represents the final results obtained in operating websites. The EC site is characterized by the fact that conversions are almost recognized as the purchase of products and services and consent.

The LP is created with a conversion consciousness. Among the multiple ways to attract customers, setting an LP on a web advertising link with many opportunities to be viewed makes it easier to convey products and services to customers, aiming to maximize the conversion.

LP and HP have different purposes, target layers, designs, etc.

·the purpose

LP is created to maximize conversion, but HP is created to convey a wide range of company information.

・ Target layer

LP conveys the characteristics and charms of products and services to prospective customers. HP targets are stakeholders (stakeholders), such as customers, business partners, investors and job seekers.

·design

The LP is created with a prominent design to appeal to the customer's psychology, and the number of pages is completed on one page. In the case of HP, most sites have an orthodox design that does not impair the image of the company. It consists of about 5 to 10 pages, including top pages, corporate philosophy, business content, and business content.

In addition, there is a difference in production costs. Since LP has a smaller number of pages than HP, production costs will be cheaper.

The advantage of regular and flat -rate services by subscription is that they can get stable revenue. In today's development, various devices are widespread, and the number of customers who sign up for subscriads is increasing.

Providing excellent products and services that customers seek alone do not lead to the success of the sub -ski business. LP is important for acquiring new customers in providing sub -skop services. LP introduces sub -sk -business products and services easily and appropriately. The attractive LP that appeals to the customer's psychology will lead to a conversion of customers' interests.

SEO measures are also effective for LP. If the LP is displayed at the top of the search engine, it will be easier to acquire new customers.

What you need for LP configuration is an increase in customers' willingness to buy. In the following, we will introduce the LP configuration that can be used in the sub -skop into three types.

The problem -solving LP is characterized by a content that promotes the behavior of customers who want to solve the problem. In the vertical LP, the problem -solving type describes what customers want to know from the top and describe the products and services.

When creating an LP, the problem solving type is the most common type.

A desirable product / service refers to something that wants to meet the needs but not right now. Specific examples include traveling abroad, your favorite brands, and new smartphones.

Most of the customers understand the characteristics and benefits of products and services, and enhance their appeal by improving their images with the desire satisfaction LP.

In some cases, if the potential demand of customers increases as a result, there are cases where you can actively search for the necessary products and services. Examples include disaster prevention goods and drive recorders.

For this reason, a potential demand LP is suitable when the needs of customers are in the state of being apparent.

Here, let's check three points about the benefits of LP in sub -sko management on EC sites.

In the one -page vertical design LP, you can in turn by scrolling the words that can appeal to the solutions of your customers and the points that lead to purchasing promotion. By optimizing LP, you can smoothly achieve the goal of maximizing conversion.

If you can analyze customer behavior from LP and improve it according to your needs, you will be able to carry out effective marketing.

LP does not install related products links, and can minimize those who leave the pages from the features that briefly introduce the products and services they want to appeal to customers on one page.

In particular, attractive LPs will increase the withdrawal rate and improve conversions. In order to detain a customer on a page, it is important to optimize LP effectively and maintain interest.

If the search engine optimization SEO can display the company's site at the top on the search results screen, the number of customers visiting the page will increase and the results of the site can be enhanced.

LPs like SEO increase the visibility of the site, so it is desirable to link both. By collaboration, in addition to conversion, it is possible to improve the number of users on the website and the number of sessions.

We publish articles on SEO measures in LP.

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The merits and measures of SEO in LP

In the EC site that operates the sub -school business, maximizing the conversion by LP is an important factor. In order to have customers read the LP, it is a good idea to hold down the following four points.

It is only a few seconds for customers who visit the website to judge whether they are the necessary sites. Therefore, if you are interested in customers when visiting the site, the customer will stay on the site.

In LP, the results and benefits obtained by using products and services are mentioned first. Tell your customers what kind of benefits you get. Write out what the customer is looking for, what he wants, what he wants to do in the future, and his worries.

It is also important to optimize the email form so that customers can not leave the way and make the movement to purchase and contract smoothly.

One of the good examples of the email form is the following features.

・ There is an example of input, and it will tell you if there is an input mistake.

・ Large characters, input boxes, and transmission buttons

・ The minimum range to enter

・ It displays what stage you are, such as "input" or "completion"

・ There is no alphabet uppercase, lowercase letters, and hyphen specification

・ There is no link to another page in the mail form

・ A function for protecting personal information

The purchase button is installed at the top and bottom of the LP, but with a catch phrase, the surrounding buttons tend to be pressed. It is a good idea to install a button at the bottom for customers who have read the page until the end.

For purchase, it is also effective to install a floating button on the upper right of the page. The floating button is a button that always stays in a fixed position even if you scroll the page.

By using analysis tools such as Google Analytics and Heat Maps in LP, you can analyze which parts of your customers are reading and where you have left. It is a good idea to use the analysis tools aggressively to improve content.

To create an LP in -house, you may need your expertise in creating a web page. Here, we will explain the rough flow and precautions of LP creation.

First, set the purpose of the conversion. By setting the purpose first, it will be the basic axis of the design to be created later.

When setting a purpose, set the timing of visiting the LP and the worries you have for the target that can be a customer in detail.

When creating an LP, the seven frames include "catch phrase", "sympathetic part", "introduction of services", "intermediate conversion", "benefits", "final conversion", and "final conversion".

Using a frame to include elements in LP, enhancing customers' appeal.

Design is very important in LP creation. Based on the purpose set in the first step, we will adjust the overall color, character size, fonts, etc. to create designs.

At the time of creation, let's create a highly appealing LP, taking into account the customer's point of view, taking into account whether the product and service information is easy to understand and whether the appeal is transmitted.

After the design is created, the LP is equipped with a function to proceed with the development. Let's do basic settings such as LP URLs, inquiry email addresses, and uploaded servers. Test and check if there is no malfunction on the page.

If you want to run an EC site that makes subscription services business, SHOPIFY or GO SUB is recommended. GO SUB, a regular purchase app, automatically creates orders according to the regular purchase cycle.

SHOPIFY allows you to create a flat -rate discount that applies discounts to ordered items.

For GO SUB, you can apply numbers discounts from the setting screen of "Plan cycle / discount rate". GO SUB discounts can be set not only for the first time, but also for the second and subsequent discounts, such as discounts.

Click here for more information about GOSUB discounts

When distributing sample products for free in SHOPIFY, there is a method that can set the product price to 0 yen.

The sample distribution method on GOSUB can be applied to multiple discounts in multiple times, such as making the first time 100%discount or setting a normal discount after the second time. With this feature, the first contract is free.

Click here for details on the sample distribution function of GOSUB

GOSUB has added a summary payment function by update.

Normally, a 3,000 yen product is made once a month, and an order of 3,000 yen is created every month, but if you choose a summary, you will receive 9,000 yen once every three months and you will receive the product every month. Masu.

In summary payments, the Starter Plan fee does not change, but the commission is free. Many other companies have a fee of about 1%, and GOSUB is the lowest in the industry, including other functions.

Detailed articles about summary payments are also published.

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[Summary payment function] GO SUB | Subscription | Subscription update

LP is an important factor in getting customers to be interested in the sub -school. Since search engines and web advertisements come into the LP to the LP, you must create an LP with content that you can read without leaving the way.

When creating an LP, it is necessary to pay attention not only to make it easy to see and attractive, but also to optimize the mail form and place the purchase button. If you want to make LP in -house, check the flow and proceed.

If you want to start a subscription service on the EC site, consider using GOSUB.

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