A comprehensive golf retailer boasting an overwhelming share of Japan’s used golf club market with 393 storefronts nationwide, and an impressive total inventory of about 550,000 used and new clubs. Through the “BirdieNet” shared inventory and price assessment system, customers can search the entire inventory for golf clubs at stores nationwide. The company’s goal is to become “the only shop any golfer needs.”
Total long-term support for expansion into the North American market. To achieve market penetration in accordance to the company’s world-class market share, huge inventory, and detailed assessment standards, we planned and executed a total marketing strategy consisting of web store creation through Shopify, photography, advertising operations, content strategy, and social media management.
To acquire new customers and grasp sales trends, we opened an eBay store with inventory linked to the main Shopify store, as well as a dedicated web store for international customers. We continue to work with Golf Partner to convey value to target markets and gain repeat customers.
We designed and directed the UI layout of the web store to capture the needs of the international target audience. The store’s contents were planned to capture keyword searches and lead customers to the most appropriate page. Not just creating the web store and calling it a day, we’ve continued to develop measures to bolster site contents, such as proposing and implementing in-house site media such promotional movies and inventory photography. We continue to set forth new strategies and evaluate sales performance.
One of our dedicated marketers takes care of Google Ads and Facebook Ads listings, budget estimates for display advertisements, setting goals, and delivering operational results to the client. We’ve seen high performance since launch.
We decided on using Sellbrite to integrate the Shopify and eBay storefronts due to ease of operation, and have seen an increase in efficiency since implementation.
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