BAGPHIC

Aucnet Consumer Products USA

BAGPHIC

Aucnet, the pioneer behind the world’s first real-time used car auction in 1985, expanded its global footprint by establishing Aucnet Consumer Products USA in California in 2023. This move was aimed at facilitating the sale of pre-owned luxury items in the United States. Alongside this, they launched BAGPHIC, an e-commerce store that embodies the values of authenticity and sustainability.

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Project Overview

A new e-commerce site project for the U.S. subsidiary targeting the American market. We focused on conveying the luxurious feel of "authentic" pre-owned luxury items, staying true to the traditions of Aucnet, a renowned company with a rich heritage.

Our team was involved in the entire process, from design proposal and arranging product photography to on-site shooting and direction. We also handled the site's construction and theme customization, ensuring a seamless development process.

Desktop

Mobile

Result

To highlight the visibility of the products, especially the colorful ones, we chose white as the primary color for the site. To add a touch of elegance and sophistication, black was used as an accent color, enhancing the overall visual appeal.

For the font, we selected ITC Galliard, a typeface that conveys a sense of luxury and formality, ensuring customers feel confident in purchasing high-priced pre-owned luxury items.

In terms of functionality, recognizing the U.S. market, we integrated a web accessibility app to ensure an inclusive user experience. Additionally, a review feature was added to foster trust and provide assurance, making the site not only visually appealing but also reliable for a secure shopping experience.