VIA BLANKWEAR was established in 2023 as the in-house apparel brand of Via Transports, an import and wholesale company that has been in business since 1989.
What started as a purchasing business for other brands eventually developed into our own product line, and we use our experience to deliver high-quality products.
GO RIDE built a Shopify store for VIA BLANKWEAR, dedicated to cross-border B2B sales.
As a B2B-only store, it includes features such as hiding prices from general users and restricting purchases.
The design highlights the brand’s identity while delivering a smooth, intuitive UI/UX.
Desktop
Mobile
Using the highly customizable Horizon theme and creating custom blocks, we designed a website that conveys the brand’s identity.
We also leveraged Shopify’s standard B2B features on the Grow plan to build a seamless process from company registration through to purchase. For sales tax exemption, a requirement specific to cross-border e-commerce, we used a form app to make it easy to collect the necessary information.
In addition, we implemented logic to identify B2B users using customer tags. Prices are hidden based on login status, and the cart button changes dynamically.
For users who are not logged in, we placed links throughout the site that guide them to apply for a B2B account. This makes it easy for target customers to move from application to purchase without confusion.
21171 S. Western Ave. Suite 2637 Torrance, CA 90501
TEL: 310-862-6113
WeWork Ocean Gate Minatomirai 220-0012 Minatomirai 3-7-1 Nishi-ku,Yokohama-shi
TEL: 050-3188-6793
