Yamaya Co.

Yamaya Co., Ltd.

Yamaya Co.

Yamaya is located in Nara, Japan, the leading sock production area with roots in the Edo period's textile industry. Using a variety of knitting machines, we manufacture socks that maximize the natural benefits of materials such as cotton, linen, and wool, providing optimal comfort tailored to each season. Our main business activities include OEM sock production for both domestic and international brands, as well as the manufacturing and sales of our own brands, yahae and ORGANIC GARDEN.

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Project Overview

This project involved the creation of a new B2B website on Shopify. The client requested a user-friendly site, particularly considering the large-volume purchases typical of wholesale transactions. Additionally, expanding sales both domestically and internationally was a key challenge. We were responsible for the entire process, from design proposals and site construction to theme customization, app installation, and configuration.

Desktop

Mobile

Result

The overall site design was based on the logo and the aesthetic of other brand websites, incorporating colors that evoke the manufacturing process and a sense of "history" to reflect over 100 years of sock-making tradition. For typography, we selected serif fonts to convey this sense of heritage.

In terms of functionality, we implemented features tailored to large-volume purchases, such as custom pricing for individual customers, a bulk add-to-cart feature, and the ability to repurchase the same items directly from purchase history. Additionally, by setting up markets, we enabled country-specific pricing and payments in local currencies, ensuring the site is optimized for international sales.