Shopify Update Summary【3rd Week of August】
The previous update article is here
Hello! This is Kai from GO RIDE.
Last week, we received new updates from Shopify.
When running a business, there are times when you think, 'If only this could be more flexible...' or 'Is there a way to make customers a little happier?'
This update is full of content that responds exactly to those voices.
You can now change products and prices for each store, handle refunds with store credit during cancellations, and display forms naturally for overseas customers.
Furthermore, the system to protect the store from fraudulent payments has also become automated.
This update solves small daily operational 'troubles', so be sure to check it out.✨
Table of Contents
1. "Retail Markets" allows you to change products and prices for each store.
Official ChangeLog: Retail markets are now available.
📝 Update Overview
- "Retail Markets" has been released, allowing you to set sales products and prices for each physical store.
- Available for stores using POS Pro (v10.3 or higher).
- Currently in early access for select stores.
💡 Here’s what’s convenient!
- Flagship stores can have premium pricing, while suburban stores can focus on value, allowing for strategies tailored to location and customer demographics.
- Inventory management can be centralized while allowing for sales eligibility and pricing to be differentiated by store.
- A significant step for merchants with multiple stores to "optimize their selling methods."
👉 Note! There may be impacts on surrounding settings such as discounts, tax rates, and receipt displays. Be sure to check availability in the management screen before implementation and validate in a staging environment.
2. Enable refunds via "store credit" when canceling!
Official ChangeLog: Issue refunds to store credit when cancelling an order
📝 Update Summary
- You can now issue refunds instore credit when canceling an order.
- Partial refunds combining card refunds and store credit are also possible.
- You can set an expiration date for store credit.
💡 This is convenient!
- Encourages repurchase within the store triggered by refunds.
- Refund processing becomes smoother, improving customer satisfaction.
- Can be utilized as a measure directly linked to increasing repeat rates and improving LTV.
👉 Attention! There are restrictions on setting expiration dates for store credits due to laws in different countries and regions. Be sure to establish a refund policy and clearly inform customers.
3. Shopify Forms supports multiple languages.
Official ChangeLog: Translate your Shopify Forms into multiple languages.
📝 Update Overview
- Shopify Forms now supports multilingual translation.
- Forms automatically switch according to the store's display language.
- Stores with English as the primary language will be auto-translated, while others will require manual translation.
💡 This is convenient!
- Can provide forms in users' native languages, preventing drop-offs.
- Directly linked to increasing survey and email subscription registration rates.
- Effective for improving the conversion rates of international expansion stores.
👉 Attention! The accuracy of automatic translation is not perfect. It is recommended to manually check terms and legal wording.
4. Automatically optimize measures against fraudulent payments.
Official ChangeLog: Automate your fraud settings
📝 Update Overview
- Fraud prevention can now be automated for stores using Shopify Payments.
- Judgment based on a new model utilizing over 400 risk flags.
- AVS and CVV rejection settings are automatically optimized.
💡 This is convenient!
- Prevention of fraudulent orders and prevention of missing legitimate orders can be achieved.
- Can protect sales while reducing chargeback rates.
- Automation reduces operational burden.
👉 Note! After implementation, please be sure to monitor the approval rate and chargeback rate. Since behavior may vary by country and card company, we recommend starting with a test implementation.
Summary

This update was all about points that are "a little helpful in daily operations."
For those with physical stores, the ability to "change the selling method for each store" is really convenient, and being able to handle refunds with store credit is a delightful system that "leads to the next purchase."
Being able to naturally show the form to overseas customers is a joy unique to cross-border e-commerce.
And having fraud prevention measures automatically become smarter is an important support that allows you to "focus on your business with peace of mind."
Each small improvement may seem insignificant, but by accumulating them, the relationship with customers will improve, leading to the growth of the store.
If you think, 'This could be useful for us,' please start by trying out the features that interest you!
📝This article was brought to you by GO RIDE engineer Kai.
Stay tuned for the next one!🏄♂️
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