How to increase sales with a sub -school? Introducing examples of EC stores that operate Subsque EC

There are many companies that have introduced SHOPIFY to operate EC sites and sub -school businesses. What functions can be used by companies by introducing SHOPIFY? In this article, we will introduce examples of EC sites that operate sub -skops in SHOPIFY.

In addition, we will also explain the points for increasing sales in the sub -school business. If you are starting a sub -school business on the EC site, or if you are worried about sales, please refer to it.

SHOPIFY, the world's largest EC platform, is operated by a Canada -based company and landed in Japan in 2017. It is used in countries around the world, including Japan, and is said to have more than 2 million stores.

Here, let's briefly hold down the outline of SHOPIFY.

As of May 2024, 34,046 Shopify stores are operated in Japan.

In Japan, apparel products are the most common categories of the SHOPIFY store. Next, food, beverages, home and garden products continue.

In addition, the majority of stores operate SNS in SHOPIFY stores. Instagram, Facebook, X, etc. are often used.

We also introduce how to use SNS!

Please check together.

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・Five ways to display Instagram feed on websites / EC sites

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The basic plan for sole proprietors is 4,850 yen per month, and the recommended standard plan for small teams is 13,500 yen per month. SHOPIFY has more than 100 templates and more than 8,000 apps, which can be extended by selecting functions that meet the needs of each store.

It is a highly cost -effective EC platform because it has high customizability and has many useful functions.

Some EC sites may be thinking of a sub -school business with a view to cross -border e -commerce.

SHOPIFY supports multiple countries and languages, so you can sell from Japan to overseas without any problems. Regarding payment at the time of purchase, the advantage is that it supports various electronic payments such as PayPal, Apple Pay, and Google Pay.

We introduce the features of SHOPIFY MARKETS on the cross -border EC.

Please check together!

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What is Shopify Markets? Introducing the best functions for cross -border EC!

In Japan, there are many stores that introduce SHOPIFY and operate subscriads. In the SHOPIFY store, many sites operate sub -skops in parallel with regular mail order.

We will introduce what kind of sub -schools the SHOPIFY store operate, the features of the site and the products of regular purchases.

Orion beer, based in Okinawa, offers a full -time service. There are three types: Premium Course, Okinawa Craft Course, Chu -Hi & Beer Course.

Regular services allow you to prioritize new and limited items, and also receive special benefits. One of the attractions is that the lineup of delivered products changes every month.

With the launch of regular services, the profit base of Orion Beer has been strengthened.

As a result of building an EC site in SHOPIFY, it seems that it has succeeded in increasing the small number of products. Orion beer also focuses on selling Okinawan specialty products, original goods, and gift products in addition to beer.

Nikka Oishi is a company that has been wholesale high -quality meat to more than 600 restaurants for 54 years since its foundation. With the trend of the new colon virus, we have begun to provide products to general consumers beyond the meat wholesale business.

Mutsuriya Oishi offers two types of regular flights, a normal plan and a low -fat plan, and 6 to 7 kinds of meat carefully selected from pigs, cows and chickens are delivered to their homes. The regular flight of the butcher Oishi was previously featured on television. The reason why you can enjoy the ingredients carefully selected by meat specialists at reasonable prices every month are gaining popularity.

Soup Stock TOKYO, which has a store mainly in the Tokyo metropolitan area, mainly provides products such as soups and curry as a specialty store to eat.

Soup Stock TOKYO's e -commerce site also operates regular flights as a sub -school business. There are three types of regular flights currently offered, and we are devised so that you can enjoy the menu according to the season with a different lineup every month.

The muscle cafeteria is an e -commerce site that sells frozen delivery lunches as a special diet for muscle training. We operate regular flights under the name of muscle culmination DELI, for the purpose of continuous support for dietary management and improving convenience to customers. There are three regular flights: Everyday Course, Diet Course, and Bulk Up Course.

The regular flights in the muscular cafeteria are operated so that customers can use it continuously, such as a member -only product, a menu only for buyers, and a discount system by continuous purchase. As a result, it seems that the repeat rate of customers has increased.

Hacari is a greengrocer that sells vegetables directly from the production area. The SHOPIFY store also operates a sub -skop EC in addition to regular mail order.

The regular purchase service of vegetables can purchase about 10 kinds of fresh vegetables and fruits delivered directly from farms all over the country. From three sizes, the delivery frequency can be selected every month, every other week, and every week, and it is designed to make it easier to choose in the customer lifestyle.
The sales of Hacari's regular purchase services account for a large percentage of overall sales.

Go -go curry EC site, a curry chain store from Kanazawa, is characterized by operating a subscriber for the go -go curry regular flight. We can select delivery once every month, 2 months, and 3 months, and use a topping ticket that can be used at stores.

The percentage of regular subscriptions accounts for sales on the EC site, and measures such as discounts and benefits that can be used at the time of the first order have led to improving customer satisfaction.

KURAND is an EC site that sells various kinds of sake such as sake, wine, and craft beer. The full membership crack service provides a subscription that can be purchased for sake.

Cland CLUB enrollment benefits include the right to purchase limited items and the discount of 10 % OFF are applied on the EC site, and the percentage of subscriptions has a significant effect on the sales of the entire site.

The AUB STORE sells health foods and supplements that improve the intestinal environment. Many products provide sub -square services, and even if you take into account the effects of health foods and supplements you are handling, regular sub -schools are raising customer health awareness.

Because it deals with products that can realize the effects of long -term use, the sales of subscriptions by sub -school accounts for most of the whole.

The following initiatives are required to increase sales in the sub -school business on EC sites and maintain stable profits.

Subsqu business success is essential to acquire new customers. In order to acquire new customers who have been using services for a long time, it is necessary to enhance the content of product and service and provide a free trial period.

It is necessary to understand the needs of customers and create and provide content that will satisfy customers and services. Even after acquiring new customers, we must focus on maintaining customers.

Customer royalty is a word that expresses the degree of trust and attachment to products and services. To enhance customer royalty, it is necessary to know how much customer evaluation, reliability for products and services, and how much attachment is.

It is important to respond carefully to customers by phone or email, and to fix each time if there are any improvements. Some companies have introduced their own evaluation criteria to understand the current problems and improvements.

Proceeding to improve the quality of the service, it will improve customer royalty.

The cancellation rate is the percentage of those who have canceled in a certain period or the decrease in revenue due to cancellation. Once you sign a contract, you will be able to purchase the product and service continuously until the customer will cancel. Due to this feature, if you have a long contract without canceling, it will be directly related to sales. The lower the cancellation rate, the higher the profit margin.

Customers cancel the sub -schools on the EC site include "the number of or small number of products", "I want you to increase the frequency of delivery, or want to reduce it", "I want you to change the product lineup every month". is. It can be said that there are many cases that lead to cancellation due to customer lifestyle.

In order to lower the cancellation rate, it is necessary to improve the factors that lead to the cancellation.

The continuation rate in the case of a monthly sub -school refers to the percentage of new customers who continue to contract for more than two months. It is important to acquire new customers in the sub -square, but it will be difficult to secure a stable revenue without increasing the continuation rate of existing customers at the same time.

As a way to increase the continuation rate, you can send e -mail magazines and DMs referring to the past purchase history and site browsing history, or attach a pamphlet that can increase the customer continuation rate to the bundled product and set. There are methods such as.

In addition, it is also effective to prepare a great benefit for customers who have continued contracts, and to set up a questionnaire to ask for the reasons for cancellation.

We recommend KLAVIYO, a MA tool with high affinity with SHOPIFY.
Please check the e -mail magazine settings at KLAVIYO!

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How to send emails to SHOPIFY customers with KLAVIYO -explanation from introduction to setting method ~

Refaral marketing is a method that leads to a service contract and purchase through reviews and introductions of family and acquaintances. From a customer's point of view, if you introduce a family or acquaintance who actually uses a sub -skook, you will feel a sense of security, and you will be positive for contracts and purchases.

Lifalal marketing also gives the referral benefits, which leads to maintaining existing customers.

GO SUB is an app that can operate a sub -school business that supports Japanese. In order to increase sales with a subscriber, it must be an EC site that is easy for customers to use.

Go Sub is equipped with the skip function and cancellation questionnaire featured below.

You can select and hide the function to skip the order cycle depending on the custom account page settings. If you turn it on, customers can skip the next order cycle.

There is also a function to display a questionnaire when canceling a customer, so you can understand why customers cancel the subscriber. The cancellation questionnaire is characterized by a description formula other than a checkbox format. This function will be useful for considering measures to prevent cancellation.

In order to increase sales in the sub -school business on the EC site, it is important to enhance content and improve customer royalties. We must implement measures to reduce the cancellation rate after increasing the continuation rate of customers.

When starting a sub -school business, we recommend the introduction of a GO SUB that can be installed on SHOPIFY. Languages ​​support both Japanese and English and can be used from monthly free.

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