How to sell cosmetics at EC? Explains the response of the Pharmaceutical Machinery and essential procedures

by STAFF GO RIDE

At present, the spread of the Internet has become EC in various industries, and the cosmetics industry, which has various brands, is intensifying.

However, selling cosmetics in EC requires permission and procedures based on the Pharmaceutical Machinery Law.

In this article, we will explain the outline of the Pharmaceutical Machinery, the necessary procedures, the case that requires permission and the unnecessary case!

Selling cosmetics in EC requires knowledge of the Pharmaceutical Machinery Act

Selling cosmetics requires knowledge of the Pharmaceutical Machinery.

If you do not follow the Pharmaceutical Machinery Law, you may be able to understand that cosmetics can be grasped, as health damage may occur or administrative sanctions.

What is the Pharmaceutical Machinery Law?

The Pharmaceutical Machinery Law is a law that aims to guarantee the quality, effectiveness and safety of pharmaceuticals and cosmetics.

Businesses that manufacture and sell the applicable products must always protect this drug.

Previously, it was called the "Pharmaceutical Affairs Law", but the law name was changed in 2014 and is now omitted and called the Pharmaceutical Machinery Law.

Definition of "cosmetics"

According to the Pharmaceutical Law, cosmetics are defined as follows.


  • Things that clean your body
  • Things that change the appearance of the body
  • Things that beautify the body
  • Those that increase the charm of the body

In addition, it keeps the skin and hair healthy, and the one that is applied to the body is specified as cosmetics.

Therefore, in the legal definition, not only lotions and lipsticks but also soaps and shampoos are subject to cosmetics.

Cosmetics prohibited by the Pharmaceutical Machinery Law

Expressing the effects and effects of cosmetics is prohibited by the Pharmaceutical Law.

For example, expressions such as "acne are cured" and "stains decrease" are violations of the Pharmaceutical Law.

When claiming the effects and effects, use the expressions listed in the appropriate advertising standards such as pharmaceuticals.

In addition, hype advertising of ingredients and manufacturing methods such as "state -of -the -art technology" and "deluxe prescription" is also prohibited.

In addition, cosmetics are required to display all components.

Therefore, the ingredients cannot be hidden without receiving the permission of the Ministry of Health, Labor and Welfare.

If you violate the Pharmaceutical Machinery Law, there may be administrative sanctions by the Minister of Health, Labor and Welfare and the prefectural governor, or may be imposed on the payment of the payment and criminal penalties.

Application for the Pharmaceutical Machinery Law

In order to sell cosmetics, you need to apply for pharmaceuticals based on the Pharmaceutical Machinery Law.

Here, we will explain the outline of the pharmaceutical application and the actual flow.

What is a pharmaceutical application?

Pharmaceutical application is an application work that applies to the Ministry of Health, Labor and Welfare to manufacture and sell pharmaceuticals and cosmetics to get the required approval.

Creating application documents requires not only deep knowledge of the product but also the law and English.

In recent years, many online FD (flexible disk) applications have been increasing.

Flow of pharmaceutical applications

When applying for a pharmacy, basically, the applicant, the applicant, and the PMDA (Pharmaceutical Medical Device Organization), and external experts are involved. Let's look at the main flow of the application.


Submit an application form

In the application form, fill in the necessary information such as the reason for development and the structure of the product.

In addition, it is necessary to specifically show the safety and effectiveness of the product, such as clinical trials and quality control methods.


Reliability survey

The data described in the application documents must be created according to the criteria specified by the Ordinance of the Ministry of Health, Labor and Welfare.

The judge will scrutinize the content and investigate whether the submitted application is reliable.


Interview with the judging specialist

In order to investigate reliability, a judging specialist may have an interview with the applicant.

In the interview, it is a good idea to be prepared to be able to answer smoothly because you will be asked in detail about the contents described in the application form.


Survey of product factors

In order to determine the supply of manufacturing and quality management systems, we will also investigate products in documents or on -site based on GMP Ministerial Ordinance, QMS Ministerial Ordinance, and GCTP Ministerial Ordinance.


Approval of the Minister of Health, Labor and Welfare

After passing the above examination, the Pharmaceutical and Food Sanitation Council with the Minister of Health, Labor and Welfare will be officially approved after the necessary reports.

It is said that these pharmaceutical applications will take at least six months, and if the application is inadequate, the time to approve will increase.


What is cosmetics manufacturing and sales licenses?

To sell cosmetics on the EC site, you need a "cosmetics manufacturing and sales license". Cosmetic manufacturing and sales license is the permission of the prefectural governor required to ship cosmetics under its own brand.

To obtain a cosmetics manufacturing and sales business permit, it is required that the following disqualification requirements do not fall under the following disqualified requirements.


  • Not three years have passed since the date of the permission / registration was canceled
  • It's been three years since the execution of imprisonment or more ended
  • Two years have passed since the day when the pharmaceutical violation was recognized
  • Drugs, cannabis, Ahen, or stimulant addicts
  • I can't do my business properly due to mental and physical disabilities
  • I do not have the knowledge or experience that can properly perform business

These requirements are subject to the officers of the corporation as well as the applicant, so be sure to check them out before applying.

In addition, it is necessary to conform to the GQP and GVP Ministerial Ordinance to acquire.

The GQP (GOOD Quality Practice) Ministerial Ordinance is a manufacturing and sales quality guarantee standard, and when permission is obtained, it must be suitable for the Ministerial Ordinance.

In the case of cosmetics manufacturing, it is required to set up the person in charge of the quality assurance and create a quality control work procedure.

The GVP (GOOD VIGILANCE PRACTICTE) Ministerial Ordinance is a standard for safety management after manufacturing and selling.

In the case of cosmetics manufacturing, it is required to collect safety management information and plan and implement safety measures.

In addition, it is also necessary to assign a quality assurance manager, safety management manager, and general manufacturing and sales officer.

These charge can be assigned, but only pharmacists who have completed pharmacy and chemistry subjects in high school and have been engaged in work for more than three years.

It is said that it takes 1-2 months to obtain a cosmetics manufacturing and sales license, depending on the prefecture.

When acquiring, it is a good idea to consult with the Pharmaceutical Affairs Division in the prefectural office in advance.

Cases that require permission to sell cosmetics in EC

There are two patterns that require cosmetics manufacturing and sales licenses and cosmetics manufacturing licenses.

If it applies to the following cases, be sure to get permission and sell.

Manufacture and sell cosmetics yourself

If you manufacture and sell cosmetics yourself, you need a cosmetics manufacturing business and a cosmetics manufacturing and sales license.

These are not only companies with factories to manufacture, but also individuals who manufacture handmade cosmetics.

In most cases, mass production is difficult when manufacturing cosmetics by individuals, and there is a risk that supply may not be caught up, so it is mostly outsourced to OEM manufacturers.

OEM manufacturers are manufacturers who sell their own products by other companies' brands.

If you outsource to the outside, you will not be able to manufacture or paste labels in -house, so you do not need cosmetics manufacturing license.


Sell ​​your own cosmetics

If you import and sell overseas cosmetics, you need a cosmetics manufacturing and sales license.

In addition, when selling in Japan, the label must be written in Japanese, so the permission of packaging, display, and storage of cosmetics manufacturing license is required.

However, if you entrust labels or store cosmetics to the outside, you will not need a cosmetics manufacturing license.

In addition, cosmetics imported directly from overseas are subject to the regulation of the Pharmaceutical Affairs Law, so individual imported cosmetics cannot be sold and can only be used by individuals.

If you import overseas cosmetics for sales purposes, it is necessary to notify a foreign manufacturer or a foreign manufacturer notification separately from permission.

If you sell it as it is after import, you will be notified of a foreign manufacturer notification of a foreign manufacturer, and a foreign manufacturer notification if you paste the label after importing.

Furthermore, since the range of cosmetics is different between overseas and in Japan, it is necessary to confirm that overseas cosmetics can be sold as cosmetics in Japan.

For example, even if it is classified as cosmetics overseas, it may be classified into pharmaceuticals in Japan.

In this way, overseas cosmetics have various regulations, so handling overseas cosmetics is difficult.



A case where permission is not required to sell cosmetics in EC

Conversely, there are cases where permission is not required for selling cosmetics.

If it is difficult to obtain permission, you may want to sell cosmetics in the following ways.

Sell ​​cosmetics manufactured by other companies

No permission is required when purchasing and selling cosmetics from manufacturers with cosmetics manufacturing and sales and cosmetics manufacturing licenses.

Not only is it sold as it is, but there is no need to be granted when selling it as a brand.

However, if you purchase and sell cosmetics from manufacturers who only have cosmetics manufacturing licenses, you will need a cosmetics manufacturing and sales license.

It is also important to note that cosmetics manufacturing licenses are required when packing or labeling in -house.

In addition, if you want to put the company name of the consignment instead of your company, you do not need permission.

Sell ​​cosmetics imported by other companies

No permission is required when purchasing and selling cosmetics imported by other companies.

In this case, the purchase price is a little higher, but it is easier to handle than the case you buy yourself.

When dealing with overseas cosmetics for the first time, consider purchasing from other companies.

To succeed in selling cosmetics at EC

There are several points to succeed in selling cosmetics in EC.

Let the business succeed by referring to the following points.


We publish an article that introduces recommended products for introducing sub -schools in Japan!

If you are interested, please check here.

[Click here for the introduction article]

The industry with large sales in Japan is characteristic and trend

Know the purchaser of cosmetics

First, let's grasp the users who buy cosmetics.

Cosmetics are different between products for 10s and 20s and products for those in their 40s and 50s.

For example, if you are in your 40s and 50s, you can analyze that you are suffering from wrinkles and sagging and you can afford it.

It is a good idea to change the contents of the products and advertisements you handle by taking a strategy according to the purchaser.

Continue to disseminate information

For cosmetics sales at EC, it is important to send information such as the correct usage of cosmetics and additional information on cosmetics.

Including the characteristics of the ingredients, the manufacturing process, and the information of the before and after will increase the reliability of the product.

Use SNS or blogs to continue to send useful information for users.

It is also important to change the content of the information to be sent according to the purchaser.

Set a regular purchase course

The point of successful cosmetics sales at EC is a regular purchase course.

Cosmetics are consumables and need to be purchased regularly, but ordering products one by one is troublesome for repeat purchases.

If you set up a regular purchase course, you will save the trouble of ordering products for users, and you will be able to expect stable sales for businesses.

In particular, if you like the basic cosmetics once and use it, you will buy it for a long time until it does not fit depending on your age.

In addition, if you prepare discounts and gifts for limited items as a privilege of subscription, you can get more repeaters.


Previously, our article introduces companies that have introduced sub -skosques on cosmetic sites!

Please check this out too.

[Click here for the introduction article]

[SHOPIFY] 5 Skin Care / Cosmetic Site Subsque Cases!

If you sell cosmetics in EC, "GO SUB"

When operating an EC site, you should use "GO SUB".

GO SUB is a sub -school app that can be installed on SHOPIFY.

You can add a regular purchase option to the product on the store and manage order information.

In addition, it also has automatic transmission of email and linking with LINE, which is a very convenient app for operating EC sites.


If you want to know more about cooperation between gosub and external apps, please check the help page!

Click here for a help page about cooperation with external apps

summary

When selling cosmetics in EC, you need to apply for a pharmacy.

If necessary, get cosmetics manufacturing and sales licenses and cosmetics manufacturing licenses.

Also, be careful not to use exaggerated expressions when advertising cosmetics.

Use GO SUB, which is convenient for the operation of EC sites, to succeed in selling cosmetics at EC.

[About gosub]

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Go Ride is a digital creative house that supports EC businesses at Yokohama and LA as SHOPIFY official "SHOPIFY PLUS PARTNER".

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