What are the advantages of companies gained by starting a sub -suk? Explain the point of starting!

In recent years, sub -school services have been developed in various fields such as video distribution, food and beverage fees, and cosmetics. In many cases, companies are developing from regular EC sites and starting a sub -school business, and they are riding one after another.

What benefits can be gained by expanding the subscriber business? In this article, we will explain the advantages of the company in the subscriber, the point of starting, and the points to expand the sub -school business without burden.

First, let's check four benefits for companies to start a subscriber business. Subsque business can see not only large companies but also small and medium -sized enterprises due to the benefits of obtained.

・ You can earn stable profits every month

In a fixed -rate sub -ski, you can get a certain monthly sales every month. Being continuous sales is a great advantage for companies. It is necessary to regularly review the products and services provided to customers, but the higher the number of customers, the greater the sales in the sub -ski business.

In addition, sales forecasts for subscriads are easier to see than conventional business models, making it easier to carry out management.

・ The hurdles to acquire new customers go down

Basically, it is necessary to advertise and marketing to acquire new customers, and sub -school business is one of the means.

Subsque allows you to use the service as many times as you pay a certain fee. Due to these characteristics, it is easy to purchase the first -time product and services if it is a sub -school. By adding campaigns and benefits, the hurdles of new customers will be further reduced.

・ I can approach potential customers

It is possible to approach products and services for potential customers who have the idea of ​​"I want to use the service for a certain period of time" or "I don't need to buy it but I want to use it for a trial". If you can approach well, it will lead to customers.

・ You can use customer data

At the time of subscriptions, it is common to register customer information such as age and gender. Therefore, companies can get data on users.

From the collected data, you can analyze information such as customer age groups and users, and can be used for improving services and marketing.

In order to start a sub -school business, it is necessary to prepare for products and pricing. Once you have decided to start the sub -ski business, let's proceed with the following five steps below.

First, consider what kind of products and services to develop. It is important to provide products and services that customers are looking for in business, not limited to sub -schools. Even if you provide low -cost and unique products and services in a sub -skirt, it is difficult to continue as a business if you do not want to buy or use it.

It is necessary to investigate the product and services you want to handle in advance to see if you can make a profit in the future as a sub -school business. Let's conduct market research, check customer needs, analyze competitive services, etc.

There are various types of services in the sub -suk. Once the selection of products and services is completed, consider the sub -school model to be deployed. There are four types of sub -school models in the following four types.

・ Regular purchase type

It is a sub -skop model that regularly delivers specific products to customers, such as Amazon's regular deals. Specifically, foods and consumables such as drinking water, detergents, and supplements are listed.

The feature is that customer side saves the hassle of ordering every time, and it is easy for companies to understand sales and inventory consumption. In addition, discounts are often applied for regular purchases, and the continuation rate of customers tends to be high.

・ Membership system

Membership -based sub -skop models provide products and services to customers who have paid membership fees. Music streaming such as Amazon Prime and Netflix and music streaming such as Spotify is typical. It is also used to provide all -you -can -eat restaurants, all -you -can -drink, and provide limited items for their own brands.

Membership type is one of the most popular models in the sub -skook, and is easy to get repeaters because it cannot be used unless you register as a member.

・ Distribution party

A sub -skirt model that the company selects different products and provides customers is a distribution party. You can provide a variety of products to handle, such as food, alcohol, miscellaneous goods and cosmetics.

・ Promend type

It is a sub -school model that provides products that match the customer's preference and taste. Many products such as food, apparel, and health care are handled by individuals that are easily separated by individuals.

The advantage of the recommendation type is that it is easy to gain the trust of customers. Companies analyze customer preferences based on questionnaire and product impressions, and provide products that are more suitable for customers.

After selecting the sub -skop model, we will decide how to provide service and usage fees. Regarding the provision method, it is also effective to prepare multiple price plans for membership.

It is important to set the usage fee at a price that is easy for customers to pay. However, if you set it cheaply, there is a risk of deterioration of profitability, and if it is expensive, the number of customers will not increase.

To set up a service and set up usage fees, it is necessary to analyze competing services, surveys, and understand customer needs.

It is important to formulate a marketing strategy for spreading your subscriber and having customers continue to use it. Market the media to put out the advertising media and which targets to approach the service. Marketing methods are mainly SNS, emails, and video distribution sites.

In the sub -school business, in addition to the acquisition of customers, you have to do marketing that promotes continuous use. We will conduct regular questionnaires and campaigns to find out how to improve service and to enhance customer satisfaction.

We introduce points to note when marketing!
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Finally, the construction of a system that manages the sub -skop service. There are two ways to build a system.

・ In -house development

Subsque service management systems can be built in -house.

The construction of a system is equipped with functions such as customer management and automatic billing. It is an advantage that you can customize the system freely in -house, but you need the know -how that can be created from scratch because you need specialized knowledge. You also have to consider the time and cost of development.

・ Request an external service

This is a case where you use a platform that provides a subscure service. If it is an external service, the functions required for sub -ski management are pre -installed.

Services can be developed in a shorter time than in -house development, but some degree of freedom may be difficult to customize.

By using SHOPIFY or GO SUB, you can start a sub -school at low cost.

When a company starts a sub -school business, it is important to prepare to avoid the burden as possible. Here are six points to reduce the burden.

Products that are actually picked up, such as food and cosmetics, are in stock. Regarding the inventory of the products held by the company, you must manage it so that it can be provided at the time you need.

In order to avoid unnecessary costs in surplus, it is important to properly manage and minimize inventory. Appropriate inventory management not only prevents surplus, but also leads to quality stability.

If you can efficiently work in the sub -school business, you can reduce the burden. In particular, the efficiency of delivery operations is the key to shipping the product.

Depending on which delivery route is transported, the time to transport and on -site working hours will also change. If it becomes the best delivery route for transportation, the working hours of the site will be reduced and the cost will be more efficient.

To improve the efficiency of the delivery route, the IT of delivery operations is required. For example, using AI will help AI to judge the optimal delivery route without relying on the driver's experience.

The supplier is a product manufacturer. In the sub -school business, it is important to collaborate with reliable suppliers, creating a business base such as product quality, safety, and cost.

Communications such as reporting of progress, meeting, and feedback are essential for collaboration with suppliers. Having a common goal will be effective as a way to build a trusting relationship. Building a long relationship with suppliers can provide stable supply to customers.

It is necessary to know how much sales you need to calculate the profits you get in your business, and how much you should have in the subscriber. To do so, let's check the jumping point of the sub -school business.

A profitable point is a sales where sales and costs are just the same amount. If the sales exceed the penalty turning point, it will be in the black, and if it falls below, it will be in the red. The cost is classified into a fixed cost in which a certain amount is generated regardless of sales, and a variable cost that fluctuates due to the increase or decrease in sales.

In the subcus service, measures such as distributing the product free only for the first time as a sample or setting the minimum number of purchases are also effective.

The minimum number of purchases is a function that sets a lower limit of the number when ordering a regular purchase. You can limit your customer cancellation until the order for the specified number of times is created. With a platform that provides subsccepts such as Go Sub, you can basically set sample distribution and minimum number of purchases.

Click here for settings for the minimum number of GOSUB purchases

It is also recommended to introduce a function that allows customers to fix their second and subsequent payment days to the desired date, such as the 15th of each month and the end of the month.

In the "GO SUB" described later, a function to fix the purchase settlement date after the second time is provided. The advantage is that the sub -skop is operated by the service on the shipment date.


Click here for how to fix the order date after the second time on gosub

GO SUB of the sub -skop app is compatible with Japanese and English, and can be installed on SHOPIFY, an EC platform.

There are two GO SUB price plans: "Starter Plan" and "GO SUB PLAN". Starter Plan can be installed for free and costs 2 %. For Go Sub Plan, the monthly usage fee will be charged, but no sales commission will be charged.

If you try it, it is recommended to choose Starter Plan, and if it is other than that, choose GO SUB PLAN.

See the following article for more information about GOSUB charges!

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[New rate plan] GO SUB | Subscription | Subscription Update

In recent years, companies have been starting a sub -school business as a business due to the benefits of getting stable revenue and the easiest to acquire new customers. It depends on the product you handle and the sub -school models to be adopted, but it is also attractive that the sub -school business can start while reducing the burden on the company.

If you are considering the introduction of a sub -skop, try using GO SUB, which has abundant useful functions.

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