Reflies the ability and evaluation of the sales staff on the EC site! Explain the benefits and examples of introducing the SHOPIFY app "STAFF START"

"Staff Start" is a service that allows you to expand the sales power of staff provided by "Banish Standard Co., Ltd." to online. In general, the sales capabilities of store staff are demonstrated to customers who have visited the actual store, contributing to increasing their willingness to buy. However, STAFF START can demonstrate sales not only on actual stores, but also on online EC sites and SNS. In addition, "Staff Start for Shopify", which has a function that can be easily introduced from the SHOPIFY app, was released from the SHOPIFIFY App Store in 2021, enhancing the introduction cost and introduction time. This article describes the outline of Staff Start, what you can do, and the benefits.

STAFFF START is a service that allows you to use your own EC site and SNS online, such as your own EC site and SNS. We will utilize not only actual stores, but also use EC sites and SNS to increase sales. In addition, it promotes a successful staff successful experience by visualizing the results of the staff online and evaluating them, and also leads to improvement of staff EX (employee satisfaction). Staff Start for Shopify is a SHOPIFY app that can easily link the EC site built in SHOPIFY and Staff Start. Staff Start, which usually requires development, can be introduced without coding.

Staff Start has five processes. Let's take a closer look at each process.

• Process01: Store staff posts on the EC site

If you use the STAFF START app, you can post the charm of the product as a promotional content on the EC site, as well as the customer service at the store. (Posting to SNS can be posted)

• Process02: EC sales increase by posting store staff

Real customer service posts of staff on e -commerce sites where direct product experience can be experienced, purchasing customers

Create empathy and convinced and boost your decision.

• PROCESS03: Use the staff's service results for visualization and evaluation

If the product is sold via the staff's customer service, visualize the results online as a via sales. Sales measurements are possible for each customer service and by staff. In addition, the function that can return sales results as "evaluation POINT" has realized "OMO of evaluation" that combines store sales + online sales, such as personal incentives and evaluations for affiliated stores. Corporate evaluation to the results will lead to increased staff motivation.

• PROCESS04: Promotes customer fans and to purchase nominated

Store staff will be fanned even online so that customers will have customers, and purchases from favorite staff will increase. In addition, one in three staff members is "nominated and purchased", and it can be said that more and more customers are looking for staff who can sympathize with their taste.

• PROCESS05: Fans will nominate the staff and come to the store

The staff's SNS follow -up is also expanded. There is also an influencer stuff with over 100,000 followers. And the number of OMO results in which customers who become fans online actually come to the store are increasing.

Quote: What is Staff Start> STAFF START?

In recent years, Staff Start has attracted attention. This is because the number of companies aiming to build a relationship that can be repeated by proposing products that meet the needs and enjoying shopping. Among them, the specific initiatives that attract attention will be online customer service by store staff. Online customer service not only provides a user experience close to purchasing at real stores, but also can visualize how much store staff has contributed to sales online.

Staff Start has a wealth of functions to make the sales staff's sales capabilities as much as possible and contribute to sales. Here are eight specific functions.

The staff coordination post is a function that links product information to coordination photos taken by sales staff and post to EC site or SNS from STAFF START. The point that you can refer to people who are close to your body type or have similar tastes are different from the images worn by general models. This feature reduces the common mistakes that say, "If you buy it, it is different from the image", and lead to improving user satisfaction.

The SNAP Play function is a function for store staff to post the attractiveness of the product to EC sites and SNS. It is very popular among STAFFF START functions. In addition, it is introduced in a wide range of industries because anyone can post it easily during the gap time.

The points of the Snap Play function are as follows.

• Point 01: You can freely express customers with photos and videos of the staff's sense and experience

• Point 02: Increased customer unit price by "staff styling" that combines products

• Point 03: Simultaneous posting is possible on SNS such as Instagram

Stir -review is a function for store staff to review the points and features of the product on their own evaluation scale. For customers who are worried about which product, it will be helpful when purchasing because you can see knowledge and trusted staff reviews.

The points of the staff review are as follows.

• Point 01: You can post reviews from a professional perspective different from general reviews

• Point 02: Staff who are not good at photography can also post reviews only for text

• Point 03: You can freely express experiences such as taste and feel that are difficult to convey in photos on the evaluation scale.

The summary function is a function that can operate blog content managed by headquarters as a staff blog. It is possible to mass -produce blog content full of originality, such as a special feature on products that make use of the rich experience of the staff and the How to article that solves customer issues.

The points of the summary function are summarized below.

• Point 01: Each staff can post a special feature on the EC site regardless of the help of the head office

• Point 02: You can create rich content with free layout according to the theme and scene

• Point 03: Introducing other staff snaps in cooperation with Snap Play

The QR memo is a function that can easily share the EC page of the product with the QR code for customers who buy customers and customers who cannot purchase at stores, and lead to promoting purchases after leaving the store.

There are two points for QR memo.

• Point 01: If there is no store inventory or customers who can not purchase at stores, it is possible to immediately propose EC purchase, so do not miss the opportunity to purchase customers.

• Point 02: EC sales via QR code will lead to the sales evaluation of the proposed store staff.

In the buyer function, store staff who know the customer can conduct in -house product evaluation and review surveys for sales forecasts and inventory management on the app. Data aggregation supports not only apps but also PCs and tablets, and can be used as in -house marketing tools.

The points of the buyer function are as follows.

• Point 01: Staff reviews the sample products planned by buyers and MDs

• Point 02: It becomes possible to develop products that make use of the voices of the site, capture customer needs, and realize inventory.

• Point 03: Feel free from multiple review formats

Staff Start allows you to visualize the sales results and sales rankings as data. There are three specific points of functions:

• Point 01: The motivation of the store staff is up

• Point 02: You can discover excellent human resources from sales rankings nationwide

• Point 03: By evaluating individuals, it leads to a decrease in turnover rate

This is a function that allows store staff to provide new customer service experiences using LINE official accounts provided by LINE Yahoo Corporation. You can serve online customers with LIVE distribution and simultaneous messages for customers who have "added friends". In addition, customers who cannot come to the store can serve 1 TO1 remote customers, so that more customers can respond.

The LINE STAFF START function has the following points:

• Point 01: Add a friend of LINE and introduce products at the same time to increase sales

• Point 02: Personalize customer service is possible by four means of "LINE chat", "Message distribution", "LINE call", and "LIVE distribution"

• Point 03: attracting customers to EC sites via LINE and sales can be visualized on the app

Staff Start has a variety of functions, but what effect can you use Staff Start? Here are the benefits of introducing services.

Visualize EC sales of each store staff and evaluate online operations properly. Not only EC sales, but also all kinds of achievements can be measured, from personal SNS to attract and sales. By appropriately evaluating the activity of the store staff on the EC, the motivation for online customers will increase, and you will be able to actively provide added value on the EC that only the store staff can do.

If the sales at actual stores are "3 million yen / month", the industry is said to be an aceweight, and there is a sales staff that sells more online alone at STAFFF START. If you can communicate not only customers who come to the store, but also the charm of store staff online such as EC sites and SNS, you can get more fans from all over the country.

By introducing Staff Start, the staff's sales capabilities can also be expanded to online, which will increase EC sales and acquire fans. In addition, you can visualize online results, promote the successful experience of the staff, and aim to improve satisfaction.

Local stores, which are difficult to attract customers, tend to have a longer waiting time compared to stores in the city. However, by introducing Staff Start and using the waiting time effectively, it is possible to serve online customers nationwide in just a few minutes. This eliminates problems such as location advantage and disadvantages, and can be evaluated fairly on the contribution of all staff.

With the introduction of Staff Start and disseminating the appropriate evaluation system and reward system, you will have more opportunities to acquire excellent human resources. This is because you can make a difference in online work compared to competitors. In addition, since the staff can improve the satisfaction of the staff, it is also possible to create a system that does not quit existing staff.

Staff Start, which started service on September 1, 2019, has many introductions.

• Number of introductory brands: 2,600 (as of August 2023)

• Number of staff accounts: 233,000 people (as of August 2023)

• Sales via distribution: Over 174.8 billion yen (from September 2022 to August 2023)

Here, we will introduce examples of the introduction of Staff Start.

Tailor Made Golf Co., Ltd., a global leading company of golf equipment, introduced Staff Start as part of the omni -channel promotion in January 2023.

Background of the introduction	・ I want to send information that conveys the feeling of wearing and size of the product on my own EC site ・ There was an issue in customer engagement ・ “Ease of use” and “Introduction / Operation Know -how” decide on the introduction of STAFF START
Method of use	・ Introduced "Snap Play Function" and "Stup Features" ・ 120 staff, from young to veterans, post styling ・ Promote staff posting in the “Snap Post Contest” project
Introduction effect	・ Achieved 116%year -on -year sales of our EC site ・ Successful for the development of young and female customers

Quote: https://media.staff-start.com/case/taylormadegolf/

"TSI Co., Ltd. (TSI)", which has a staff commerce strategy, introduced LINE STAFF START at Nano Universe in April 2022.

Background of the introduction	・ I want to increase the number of customers who can contact the store directly ・ I want to personalize unilateral communication to customers ・ I want to increase customer engagement and make "customerization"
Method of use	・ Introduced "LINE STAFF START" ・ Information to customers through LINE official accounts for each store staff
Introduction effect	・ Increase the number of customers at a certain pace in total for all stores ・ The message opening rate is high and the coupon usage rate is greatly improved. ・ The results of customer service can be visualized, and the staff can be evaluated.

Quote: https://media.staff-start.com/case/nanouniverse/

Jinds Co., Ltd., which operates the eyewear brand JINS nationwide, introduced the STAFF START in August 2022.

Background of the introduction	・ I want to express the knowledge and customer service of about 4,000 store staff on digital ・ I want to prepare an environment where store staff can approach customers even on EC sites ・ One -stop points from posting to visualization of posts and evaluations are the decisive factors
Method of use	・ STAFF START "Snap Play Function" and "Study Review Function" ・ More than 200 store staff participate in online customer service ・ Use staff posts for SNS, store POP, and e -mail magazine
Introduction effect	・ Sales via staff have increased, and CVR is doubled ・ Improve staffing skills of staff and lead to store experiences ・ The visualization of the store staff leads to the ease of visiting the store

Quote: https://media.staff-start.com/case/jins/

Staff Start, which enables online customer service in various industries, has a variety of promotional support functions such as "Staff Coordination Posting Function", "SNAP Play Function", and "Study Review Function". Specific examples are that staff can make effective use of the waiting time and post snapshots and short videos on products. As a result, you can appeal to your customers the charm of the product, and aim for sales more than actual stores. In addition, the release of Staff Start for Shopify, which has a function that can be introduced from the SHOPIFY app, has reduced the introduction cost and introduction time, making it easier to introduce with no code. Person in charge who wants to "increase sales on EC sites" or "improve the satisfaction of the staff" by utilizing the "sales power" of the staff will consider the introduction of Staff Start. How about trying it?