Let's enhance customers by taking SEO measures for SHOPIFY! Introducing specific SEO settings, recommended apps, and analysis tools

In order to increase the effect of attracting customers from organic search in the Shopify store, in addition to basic SEO settings, the use of apps and regular SEO performance analysis are essential. In this article, we will explain how to optimize SEO from the basic settings of SEO and the analysis tools. Refer to this and improve your store to attract customers!

By taking appropriate SEO measures in SHOPIFY, you can lead to higher -ranking displays in search results and an increase in organic traffic. Here, we will explain in detail the importance of SEO measures in SHOPIFY and its advantages and precautions!

The advantage of taking SEO measures at SHOPIFY

The benefits of SEO measures in SHOPIFY are as follows.

• Increase in attracting customers from organic search

• Long -term cost reduction

• Improving brand reliability

• Improvement of user experience

• Strengthening competitiveness

From here on, we will dig deeper for each item.

Increase in attracting customers from organic search

If you are ranked high in the search engine by SHOPIFY's SEO measures, you will be able to attract customers who do not rely on ads. In particular, inflow from natural search can secure high -quality traffic because the user is highly motivated.

Long -term cost reduction

SEO, unlike web advertisements, can have a medium- to long -term customer effect. In the long run, it also reduces term advertising and marketing costs, which leads to an increase in profit margins.

Improving brand reliability

By being ranked higher in SEO, you can gain a certain level of trust from the user. The top -ranking in the natural search can easily be recognized as a "reliable source" for users and leads to enhancing brand power.

Improvement of user experience

As an evaluation axis of SEO, you can focus on improving user experiences, such as page reading speed, mobile friendly support, and content quality. By taking these measures, not only SEO evaluation, but also user satisfaction will increase, resulting in a new customer by repeaters and word of mouth.

Strengthening competitiveness

Especially in many competitors and business models, focusing on SEOs can prevent new customers' outflow of competitors and to enhance their own customers.

The advantage of taking SEO measures at SHOPIFY

The disadvantages of SEO measures in SHOPIFY are as follows.

• It takes time and effort

• The result does not come out immediately

• Search algorithm update risk

From here on, we will dig deeper for each item.

It takes time and effort

In order to achieve results in SEO measures, it is necessary to create continuous maintenance, steady content, and brush up existing articles. In particular, many resources are required, such as content creation, acquiring external links, and technical optimization.

The result does not come out immediately

SEO is a long -term initiative, so it takes time to get visible results. In many cases, it takes more than a few months to half a year after starting measures, so it is unsuitable when seeking results in the short term.

Search algorithm update risk

Google and other search engines algorithms are frequently updated. There is a risk that the keywords that have been displayed up to now will drop sharply after updating, and you need to respond each time. In some cases, it may not return to the top even if it corresponds.

SHOPIFY has many SEO measures functions as standard, and it is particularly strong in SEO because it is particularly excellent in setting the custom URL, editing meta tags, and mobile support. In addition, you can further enhance by using blog functions, setup of structured data, and SEO -only Shopify apps.

Comparison with other EC platforms 

SHOPIFY is compared to other EC platformsCustomizability by ease of use with no code and abundant templatesIs strength. In particular, by linking with thousands of applications, flexible customization is possible.
In addition, it is a simple interface, including setting SEO measures, etc.The excellent point is that all the functions required for EC management are provided.It is an EC platform that can be expected in the sense of future expandability because it is supported by more than 1.7 million shops in 175 countries around the world.

Let's strengthen SEO using the blog function of Shopify 

The SHOPIFY blog function has the advantage of not only selling products, but also adding value to the store and increasing marketing effects. Strengthen SEO through blogs,By posting articles that include related keywords, increase the natural inflow from search enginesYou can.
The blog functions as a media that complements the detailed information and story of the product.The role of emphasizing the world view of the brand and making customers fansI will do it. Continuous transmitting content will increase brand value, leading to store awareness and brand image improvement.

Input SEO information on a regular basis 

In order to maximize the effects of SEO in SHOPIFY, it is important to understand the characteristics of the platform and take patient SEO measures. In the initial settings and customization of SEO, there are some parts that require some knowledge, so it is important to investigate the setting method and catch up the latest SEO information on a daily basis.

To take SEO measures in SHOPIFY, you need to make various settings to improve the view of the site and user experience. Here are some overview and importance on the main setting items.

With the titleMeta DescriptionSetting

The title is the title on the page displayed in the search results, and is a basic important factor in SEO.This is the first element that users are looking for information with a search engine.Please try to make the title original, including the keywords that are aiming for the top display in the title. It is recommended that the number of characters is about 30 characters.

A meta description is a text that briefly shows the outline of the page displayed in the search results. Because it is displayed to the user as a snippet of search results,The click rate (CTR) has a significant impact on whether the user can get the interests of the user.It is usually recommended to set at about 120.

How to configure the title meter description of the Shopify store

Log in to the store management screen and proceed to "Online Store> Various Settings". Enter the title to be displayed in "Homepage title". Enter the description (metadiscation) to be displayed in the "Metadadiscation of the Homepage" below. After you have finished, click the save button to save.

How to set up SHOPIFY product page titles / metadecology

Log in to the store management screen and proceed to "product management". Click the target product to proceed to the details page of the target product. From the details page, scroll down as it is, move the screen view from the "Search result" item, and click the pencil mark placed on the right. The editing screen opens, so enter the title to be displayed in "Page Title". In the "Metal Discession" below, enter the description (metal closing) to be displayed. By the way, you can specify any URL from "URL handle". After entering, click "Save" to save.

Image file name and Alt attribute setting 

Image file names and Alt attributes (alternative text) help the search engine to understand the contents of the image. You can also increase traffic from image search. ALT attributes also affect the improvement of accessibility, which can also be a way to convey the content to visual impairment.

URL settings

To set a URL suitable for SEO, it is effective to include the target keyword. It is also important to use hyphens between words and enhance reading. For example, "SHOPIFY Customize" is "Shopify-Customize". Also, make the URL short and concise. If it is too long, it will be difficult for users to understand, and the display speed of the page will be affected.

Installation of structured data

Structured data is to tag the contents of the web page to HTML to make it easier for the search engine to understand. The search engine is nowRecognize just a string as a meaningful informationYou will be able to do it. for exampleIt is also possible to properly understand the company name and location, and reflect it in search results.is. In particular, being displayed as rich snippets improves visibility and CTRs for users. The structured data can be installed using a special Shopify app.

About XML site map (sitemap.xml)

The XML site map is an XML format file to provide all page information on the website to the search engine. By properly using the XML site mapSearch engine crawls the site efficiently and enhances the effect of SEOYou can. On the contrary, if this is notNote that important pages may be overlookedis. In the case of SHOPIFY, a sitemap.xml file is automatically generated,Index registration is promoted by sending to Google Search ConsoleIt will be.

Shopify Official Help - Search and Send to sit maps
Google Search Console Official Help -About Site Maps

About Canonical URL tag

The Canonical tag refers to a tag for the search engine to see which URL is correct when multiple URLs are displayed in multiple URLs. In the case of EC siteDifferent URLs are generated for each product variation (color, size, etc.), but it is considered duplicate content even though it is the same product page.I have it. By using the Canonical tag, the search engine recognizes the correct page and helps you evaluate SEO properly. In Shopify, it is basically generated automatically.

About robots.txt

Robots.txt is a file that instructs the search engine crawler to determine which page or directory should be crawled or not to crawl. As a resultPrevent unnecessary pages and sections on the site from being indexed by search enginesYou can. Robots.txt is basically generated automatically in SHOPIFY.

SHOPIFY official blog: What is SEO! ? Introducing measures that can be taken immediately with SHOPIFY!

Here, we will introduce three recommended apps on iron plate that are useful for SEO measures in SHOPIFY, based on how SEOs are useful!

1. SEO Manager

SEO Manager is a SEO countermeasure application widely used in SHOPIFY (fee: monthly $ 9 ~).Supports keyword selection, optimization of titles and metadiscation, and SEO -related error correctionsIt is a tool to do. This can efficiently improve the SEO performance of the entire site. Since you can easily set the basic settings for SEO measures, it is an application that you should definitely include if you want to take SEO measures in earnest.

App URL: https://apps.shopify.com/seo-meta-manager?locale=ja

2. Plug in seo

Plug in SEO is an application that makes SEO diagnosis and improvement proposals (fee: $ 29.99-).A tool that diagnoses the SEO status of the entire site and points out problemsis. It provides specific improvement proposals and explains how to deal with it. It is an application that you can rely on when you do not know where the issue is in SEO, or investigate the SEO situation and further strengthen it.

App URL:https://apps.shopify.com/plug-in-seo?locale=ja

3. Page Speed ​​Booster

Page Speed ​​Booster is an application that improves the loading speed of the SHOPIFY site (fee: free).In order to improve the loading speed of the Shopify store, the efficiency of cache, the compression of the image, the optimization of the code(HTML, CSS, JavaScript). At this time, it is compatible with all Shopify themes, easy to introduce and free, so if you are considering improving site performance, please use it once!
App URL: https://apps.shopify.com/page-speed-booster?locale=ja

When taking SEO measures, the existence of the analysis tools cannot be separated. By using various analytical tools according to the purpose, you can maximize performance more effectively. Then, I will introduce the functions and benefits of each tool in detail!

Google Search Console

Google Search Console is a free tool provided by Google, monitoring website index status and performance and provides information for optimization.

• Index status check
  You can see how Google crawl and index your site. If the page is not indexed correctly, it will present the required problems.

• Search performance analysis
  You can identify how the site is displayed in the search results, the number of clicks, the number of displays, the average posting ranking, and search queries, etc., and identify the improvement of SEO.

• Detection and correction of problem
  Automatically detects problems that may adversely affect SEO, such as mobile problems, security problems, structured data errors, and providing fix advice.

Tool URL:https://search.google.com/search-console/about?hl=ja

Google Analytics

Google Analytics is on your siteTools to analyze the behavior of the user who actually visited in detailis. You can know how many people visited the site, which pages were popular, and where they came from. This will help you find improvements in sites and provide content that suits users.Google Seach Console is used to diagnose the entire site and analyze the data before the user visits the site, and Google Analytics is used when the user analyzes the movement after visiting the site.Then you should remember.

• User behavior tracking
  Track on which page the site visitor access, how long you stayed, and how to reach the site.

• Conversion measurement

  We track the target on the site (for example, purchase products or send forms) and evaluate the effects of marketing activities. You can determine which pages and campaigns are most effective.

Tool URL:https://developers.google.com/analytics?hl=ja

Google Keyword Planner

Google Keyword Planner is a tool for selecting an appropriate keyword, especially when designing a Google advertising campaign, but there are many situations that use it as a SEO strategy.

• Keyword resilment
  You can find effective keywords based on search volumes and competitors. You can also check the bid unit price for each keyword when advertising. It will also make proposals for related keywords, which will help you to make a wider SEO strategy.

• Competitive analysis

  By analyzing keyword competition (bidding) status and grasping the keywords targeted by competition, it can help you reconsider your strategy.

Tool URL: https://ads.google.com/intl/ja_jp/home/tools/keyword-planner/

PageSpeed ​​Insights

PageSpeed ​​Insights evaluates the reading speed of the web page and provides specific proposals to improve SEO and user experience.

• Page speed evaluation
  Evaluate the reading speed of the page on both mobile and desktop. Google's algorithm emphasizes the speed of the page as a ranking factor, so improving speeds have a direct effect on SEO.

• Improvement proposal

  Provides specific proposals to improve speed, such as optimization of images, cache, chord compression, etc., to improve website performance.

Tool URL: https://developers.google.com/speed/pagespeed/insights/

AHREFS

Ahrefs is not just the company's site,Tools that can analyze the backlinks of competitors, the top -ranked content, predicted keywords, and social mediais. The above -mentioned tools can be used for free, but Ahrefs is a tool for intermediate to advanced users because it is a paid tool (19,900 yen/month) that can analyze competitors in earnest.

• Backlink analysis
  You can analyze the backlinks of your own site and competitors in detail, and evaluate the quality and influence of the link source. It is possible to set a strategy to get a high -quality backlink.

• Keyword resilment

  You can use a wealth of database to find the target keyword search volume, difficulty, and related keywords. This allows you to develop an effective SEO campaign.

Tool URL: https://ahrefs.jp/

High quality and stable by taking SEO measures firmly with SHOPIFY.You can attract customers. By combining various measures from basic SEO settings to applications and analysis toolsYou can enhance the store's brand power and build trust with customers. Let's make your store's success even bigger through SEO's efforts!

"I want to increase access and strengthen attracting customers."
"I want to understand the current store access status"
"I want to make sure that I can improve"

If you think, by all meansGo RidePlease consult us!