メールマーケティングツールKlaviyoとお気に入りアプリWishlist Plusを連携しCVアップ!

Cooperation between e -mail magazine KLAVIYO and favorite app Wishlist!

Feb 16, 2024

We’ll show you how to integrate the email marketing tool Klaviyo with your favorite app, Wishlist Plus, and introduce specific strategies to boost your conversions!

What is Klaviyo?

Klaviyo is a powerful email and SMS marketing platform designed for e-commerce businesses. It offers features that analyze customer data and automatically run personalized marketing campaigns. This helps businesses aiming to increase customer engagement, encourage repeat purchases, and grow sales. Klaviyo is especially well-suited for companies using platforms like Shopify, as it easily integrates and enables highly effective marketing strategies through advanced segmentation, automation, and reporting features.


What is Wishlist Plus?

Wishlist Plus
https://apps.shopify.com/swym-relay

Wishlist Plus is an app that allows customers to save and register products they’re interested in. It can analyze information about customers’ favorite products, connect with back-in-stock and price drop notifications, and help drive conversions.

Benefits of Integrating Klaviyo with the Wishlist App

By integrating Klaviyo with the Wishlist app, you can identify your customers’ interests and use that information to deliver personalized emails and SMS marketing campaigns. This helps increase customer engagement, encourage repeat purchases, and ultimately boost sales.
Additionally, by utilizing your customers’ Wishlist data, you can create recommended product lists and offer more relevant content, which can improve customer satisfaction.

How to Integrate Klaviyo with the Wishlist App

First, log in to the Wishlist app and click on Integrations in the left sidebar. Then, click Configure for Klaviyo.

Wishlistアプリ管理画面

To enable Klaviyo, you’ll need to obtain your Public API Key and Private API Key from the Klaviyo dashboard.
For instructions on how to get these, please refer to the Klaviyo help page.

 Enter the API keys to connect Klaviyo.

Wishlistアプリ管理画面
https://swym.it/help/enabling-klaviyo-to-swym-admin/

Once integration is complete, you can select the trigger. This time, you’ll set Klaviyo to send an email when a product’s price drops. Select “The price drops on a product in a shopper’s wishlist” and enable it.

Wishlistアプリ管理画面

Once the integration is successfully completed, you’ll be able to select “Swym-pricedrop” when creating a flow in Klaviyo. “Swym-pricedrop” is the trigger in Klaviyo for when a price drops.

Klaviyo管理画面

Summary

The Wishlist Plus app for favorites already tracks products that customers are interested in, so using Klaviyo for follow-up is a highly effective way to boost conversions.

GO RIDE is officially recognized as a SILVER ADVISOR, a certified partner of Klaviyo!
For services related to Klaviyo, please see here.

Mitsuaki

Mitsuaki

Designer

A designer based in Chicago. Also in charge of coding. Currently working at a web production company in Japan, and highly attuned to trends in the web industry.