The Japanese point app "easyPoints" from 【Shopify】 enables the cultivation of repeat customers.

Shopify's subscription app GO SUB  This is GO RIDE, providing the service!

At GO SUB, we value integration with various apps that support the growth of your Shopify store. This time, we're introducing "GO SUB," which provides a points system that is perfectly suited to subscriptions.easyPointsLet me introduce you to...

A points system is one of the "loyalty measures" that builds trust and attachment to a store through continuous interaction with customers. It is a system that has been familiar in Japan for a long time.Currently, the adoption rate in e-commerce is approaching 90%.It has become an essential element.

By using it properly, you can expect the following benefits:

Differentiation from other companies
 By offering unique point reward rates and reward programs, you can clearly differentiate yourself from competitors.

Improving employee engagement
 This increases the reasons why customers interact with the store, deepening the relationship.

Promoting repeat business and customer development
 A clear incentive, such as "points you can use next time," encourages repeat purchases.

Promoting referrals and reviews
 By awarding points for actions, you can encourage users to post reviews and testimonials.

Reducing customer acquisition costs
 By increasing the repeat purchase rate of existing customers, you can reduce advertising costs associated with acquiring new customers.

Stabilization of performance and growth
 Creating a continuous purchase cycle makes it easier to forecast sales.

easyPoints is Japan's first points app for Shopify. It has been in operation for over six years since its release in 2019 and is also certified as "Built for Shopify." It allows you to freely design points to suit the characteristics of your store, and its wide range of optional features allows for a wide range of uses.

There are many point apps available on the Shopify App Store, but it can be very difficult to find one that suits Japanese business practices. Among them, easyPoints has features that "satisfy the needs" of merchants with stores in Japan.

Official website:https://www.easypoints.jp/jp

The basic functionality is very simple. Points are automatically awarded when you place an order, and the points you earn can be used on your next purchase at a rate of 1 point = ¥1. The redemption rate and expiration date can all be freely set, allowing you to create an optimal design that suits your store's strategy.

A wide variety of optional features are available, including points awarded for actions such as registering as a member or signing up for email newsletters, a member rank system that automatically assigns points based on purchase amount, and limited-time point-up campaigns.

These features can be added individually in addition to the set provided with each plan, so you can freely combine them depending on the size of your store and the measures you want to implement.

Various implementation examples:https://www.easypoints.jp/jp/case-study/case-study-list

With a paid plan, you can use a custom setup where Lunaris engineers will fully implement the code for you. This allows you to fine-tune the design, display content, and display location, which is difficult to do with presets, and achieve a design that blends in with your branding and easy-to-understand flow.

Shopify integrates with various marketing tools, including Shopify Email, to automate rewards notifications. It also encourages action by awarding rewards for reviews and survey responses, which has seen a 10x increase in product reviews.

Furthermore, by linking with ShopifyPOS and Smaregi, it is easy to achieve OMO (Online Merges with Offline), which integrates online and offline.

Notification details:https://intercom.help/lunaris/ja/articles/12605257

You can also earn points on automatically generated subscription orders, encouraging non-subscription purchases and strengthening the bond between your subscription customers and your store.

If your store offers subscriptions through GO SUB, combining it with easyPoints will enable even more effective customer development.

for example,GO SUB automatically assigns a tag indicating the number of subscription orders.Using FlowPoints are increased under specific conditions.You can set this.

"500 bonus points awarded to celebrate 5 consecutive wins." and so on are very appealing, aren't they! Combining subscriptions with points is essential for preventing cancellations and acquiring loyal customers."This can be easily achieved with GO SUB and easyPoints.You can!

easyPoints makes it easy to implement point and loyalty measures, which have become essential for modern e-commerce operations.You can also flexibly set up store-specific measures, supporting the building of long-term relationships with customers.

the current,An installation campaign is currently running from November 24, 2025 to January 5, 2026.in,One-month free trial for new installationsIt is available. Please take this opportunity to try it!