Tabio USA

Tabio Co., Ltd

Tabio USA

Tabio is a Made-in-Japan brand that offers a wide range of high-quality legwear, using carefully selected designs and materials. Currently, the brand has 270 stores in Japan and has expanded to the UK and France. With a strong focus on "comfort" and "durability," skilled Japanese craftsmen meticulously knit each pair to ensure the best possible fit and comfort.

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Project Overview

Tabio enjoys tremendous customer loyalty in Japan. To communicate Tabio's brand values of "dedication to craftsmanship" and "exceptional quality" to the North American market, we revamped the site with a focus on visuals and content. To drive further online growth, we provided comprehensive support from Shopify store renewal to digital marketing initiatives.

Desktop

Mobile

Result

We successfully executed an end-to-end content marketing strategy with intermediate goals of maximizing brand awareness and increasing sales during America's biggest shopping season - the Holiday period (BFCM/Black Friday Cyber Monday).
To connect with users on a deeper level, we enhanced content that communicates the brand's values and story. We conducted photo shoots in both LA and Japan, with all content, including campaign landing pages, undergoing in-house native language checks. We implemented a multi-channel approach:

Engaged existing customers through email newsletters with carefully curated design, copy, and information density
Captured potential customers through Instagram campaigns featuring strategically selected influencers effective in both branding and sales conversion

When the brand was selected for GQ magazine's "GQ Best Stuff Subscription Box," we handled all contact points, paper tag designs, and content creation. We also executed multiple offline events for direct user engagement, including promotional booths at the "Night Nation Run" events across America and pop-up stores at various WeWork locations nationwide.