FORNE

MEIROSHA Co., Ltd.

FORNE

Founded in 2019, this product brand is based in Ehime Prefecture, with the concept of "Create, Play, Know – Bringing these into everyday life." The brand director, Mayo Iba, is also a graphic designer. Items reflect the sense and imagination she has cultivated through her experience in art direction. Each product, from the idea stage to its creation, is carefully crafted with attention to detail.

In an era overflowing with products, the brand aims to create "one-of-a-kind" items that can only be found here, adding a unique touch to everyday life through original craftsmanship.

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Project Overview

This project involved migrating from Stores to Shopify. We undertook a complete renewal by integrating the e-commerce site with the corporate website. We translated the brand concept and content into Shopify, handling the design proposal, site construction, theme customization, and app installation and configuration.
In collaboration with the team responsible for customer service, we focused on creating a user-friendly navigation experience.

Desktop

Mobile

Result

To ensure the brand image was effectively conveyed, we paid close attention to details such as fonts, colors, and whitespace during the design process. Using the transparent background images provided, we achieved a sophisticated design.
In terms of functionality, we customized the site with the goal of making it easy to update without coding.
Each product page was designed to allow for easy input of informational content, such as product features, care instructions, and timely updates. This made it easier to keep the site fresh, providing a shopping experience that delights visitors every time.
Additionally, customer services like points and favorites were implemented, and with an eye toward future service expansion, we also introduced a subscription app, creating a store that truly reflects the spirit of hospitality.