Supporting Shopify operations for "elims," a US-made women’s denim brand that delivers high-quality bottoms designed to fit every woman, from petite to tall.
This project involved the creation of a new B2B website on Shopify. The client requested a user-friendly site, particularly considering the large-volume purchases typical of wholesale transactions. Additionally, expanding sales both domestically and internationally was a key challenge. We were responsible for the entire process, from design proposals and site construction to theme customization, app installation, and configuration.
Desktop
Mobile
The overall site design was based on the logo and the aesthetic of other brand websites, incorporating colors that evoke the manufacturing process and a sense of "history" to reflect over 100 years of sock-making tradition. For typography, we selected serif fonts to convey this sense of heritage.
In terms of functionality, we implemented features tailored to large-volume purchases, such as custom pricing for individual customers, a bulk add-to-cart feature, and the ability to repurchase the same items directly from purchase history. Additionally, by setting up markets, we enabled country-specific pricing and payments in local currencies, ensuring the site is optimized for international sales.
WeWork Millennium Dr 12130 Millennium Drive Suite 300, Los Angeles, CA, 90094
TEL: 310-862-6113
WeWork Ocean Gate Minatomirai 220-0012 Minatomirai 3-7-1 Nishi-ku,Yokohama-shi
TEL: 050-3188-6793
