AIRBUGGY

GMP International Inc

AIRBUGGY

AIRBUGGY, known for its Japanese-made three-wheeled baby strollers, is a pet stroller brand offering "dog strollers that are gentle on both owners and their beloved pets." These strollers are not only stylish, but every design element and accessory is carefully thought out. The innovative pet strollers, packed with the know-how gained from their baby stroller line, are loved by customers worldwide.

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Project Overview

We built separate Shopify stores for the North American and European markets. To meet the request for a combined B2C and B2B store, we added a Wholesale function. Among the various B2B store models available on Shopify, we conducted thorough consultations to understand the specific needs and carefully selected and implemented the right applications based on the functional requirements. From creating the main visual banners to distributing separate email newsletters for general customers and wholesalers, we supported the entire process.

Desktop

Mobile

Result

<p>We expressed the AIRBUGGY brand identity through interface design and web design. On the front page, we not only showcased the main item, the pet stroller, but also added a category switch tab to display a variety of accessories. We dynamically placed visual buttons for each series to make their uses immediately clear.</p>

<p>The store was designed as a seamless B2B and B2C model, allowing only specific wholesalers to view and place orders within the same store. We enabled centralized inventory management and the ability to change retail prices and discount rates for both regular customers and wholesalers, ensuring a simple and user-friendly design for what could otherwise be a complex, dual-purpose store.</p>