SHOPIFY Official Subscription app fee, function comparison! What is the difference from the existing sub -school app?
At Shopify Editions Winter2024, an app offering more advanced subscription features than Shopify’s official option has been released!
We’re eager to try it out right away, compare its features, and see how it stacks up against our own app, GO SUB, as well as other existing subscription apps.
If you’re considering introducing a subscription service, please use this as a reference.
*Shopify Editions is a major update that Shopify rolls out twice a year.
Shopify Official Subscription App
Our subscription app, GO SUB
Price Comparison
Design Comparison
Feature Comparison
Price Comparison
Shopify Official: Completely free
GO SUB: Available in 3 plans
Development Store | Starter | Premium |
・Free ・All features available |
・Free installation ・2% subscription sales fee ・All features available |
・App usage fee: $39/month ・0.5% subscription sales fee ・All features are available |
Design Comparison
Product page
With the Shopify official subscription app, you can change the text color, border color, and background color within the options from the theme customizer. However, the display of the cycle text within options (e.g., “Delivery every month, 10% off”) will automatically adjust based on the cycle and cannot be changed manually.
You can change the background color of the GO SUB button and the discount label color from the app settings screen. The text for each plan (e.g., “One delivery per month”) and the discount text (e.g., “10% off”) can be freely customized.


Customer Account Page
This feature is only available on the official Shopify customer account page.
The subscription management entry point will also function if you are using the previous customer account, but the destination page will be the new customer account page.
You can generate a link to the new customer account for subscription management from Settings > Subscription Management URL and place it anywhere you like.
We recommend placing it in the navigation, My Page, purchase confirmation emails, etc.
GO SUB
Only available on the My Page for existing customers.
Currently, you cannot edit My Page for new customer accounts created through themes, third-party apps, or private apps.
In the future, app-based access is planned, and GO SUB will also support this.



Feature Comparison
The management screen is very simple. There are only the following three items.
・Plan
・Contract
・Settings



Sub-cycles by week, month, or year. Not supported for daily cycles.
Product-level discounts: discount rate, fixed amount discount, fixed price.
Contract CSV import and export.
Contract changes from the management screen: pause, resume, cancel, skip, change cycle, change product, change quantity, change address, change payment information.
Contract changes from the customer account page: temporary suspension, resumption, cancellation, skip, address change, payment information update
Settings for retry attempts after payment failure
Notification customization: new subscription order, payment reminder, at skip, at temporary suspension, at expiration, at resumption, at cancellation, payment failure, payment retry
Discounts based on number of purchases, such as first-time discount
Minimum/maximum purchase frequency limits
Fixed payment date from the second transaction onward
Automatic tag assignment to orders
Customer account page feature restrictions: role settings for which features customers can change
Unsubscribe survey at cancellation
Subscription BOX
Checkout link
Subscription sales analysis
Manual translation correction
Bulk payment (scheduled for April release)
I learned that the official Shopify subscription app is completely free to use and can be set up easily!
On the other hand, in terms of functionality, it gave the impression that you just can’t reach the itchy spot.
All the content listed above in the red box is fully implemented in GO SUB.
With the starter plan, you can get started with no monthly fee.
If you want to maximize your sales with subscriptions, be sure to use GO SUB.
If you have any questions about subscriptions, please feel free to contact us.