Shopify Subscription app

SHOPIFY Official Subscription app fee, function comparison! What is the difference from the existing sub -school app?

Feb 1, 2024

At Shopify Editions Winter2024, an app offering more advanced subscription features than Shopify’s official option has been released!

We’re eager to try it out right away, compare its features, and see how it stacks up against our own app, GO SUB, as well as other existing subscription apps.

If you’re considering introducing a subscription service, please use this as a reference.


*Shopify Editions is a major update that Shopify rolls out twice a year.


Shopify Official Subscription App

Our subscription app, GO SUB


Price Comparison

Design Comparison

Feature Comparison

Price Comparison

Shopify Official: Completely free

GO SUB: Available in 3 plans


Development Store Starter Premium
・Free

・All features available


・Free installation
・2% subscription sales fee
・All features available
・App usage fee: $39/month
・0.5% subscription sales fee
・All features are available

Design Comparison

Product page


With the Shopify official subscription app, you can change the text color, border color, and background color within the options from the theme customizer. However, the display of the cycle text within options (e.g., “Delivery every month, 10% off”) will automatically adjust based on the cycle and cannot be changed manually.


You can change the background color of the GO SUB button and the discount label color from the app settings screen. The text for each plan (e.g., “One delivery per month”) and the discount text (e.g., “10% off”) can be freely customized.

Official Subscription
Shopify Official subscription
GO SUB
GO SUB

Customer Account Page


This feature is only available on the official Shopify customer account page.
The subscription management entry point will also function if you are using the previous customer account, but the destination page will be the new customer account page.
You can generate a link to the new customer account for subscription management from Settings > Subscription Management URL and place it anywhere you like.
We recommend placing it in the navigation, My Page, purchase confirmation emails, etc.


GO SUB
Only available on the My Page for existing customers.
Currently, you cannot edit My Page for new customer accounts created through themes, third-party apps, or private apps.
In the future, app-based access is planned, and GO SUB will also support this.

setting link
URL Generation Management Screen
Shopify official my account
Shopify official My Account page
GO SUB account
GO SUB account page

Feature Comparison

The management screen is very simple. There are only the following three items.

・Plan

・Contract

・Settings

Shopify Official Admin Cycle
Shopify official Plan Cycle Settings screen
Shopify Official Admin Contract
Shopify official Contract Details Management screen
Shopify Official Setting
Shopify official Settings Management screen

Sub-cycles by week, month, or year. Not supported for daily cycles.

Product-level discounts: discount rate, fixed amount discount, fixed price.

Contract CSV import and export.

Contract changes from the management screen: pause, resume, cancel, skip, change cycle, change product, change quantity, change address, change payment information.

Contract changes from the customer account page: temporary suspension, resumption, cancellation, skip, address change, payment information update

Settings for retry attempts after payment failure

Notification customization: new subscription order, payment reminder, at skip, at temporary suspension, at expiration, at resumption, at cancellation, payment failure, payment retry

Discounts based on number of purchases, such as first-time discount

Minimum/maximum purchase frequency limits

Fixed payment date from the second transaction onward

Automatic tag assignment to orders

Customer account page feature restrictions: role settings for which features customers can change

Unsubscribe survey at cancellation

Subscription BOX

Checkout link

Subscription sales analysis

Manual translation correction

Bulk payment (scheduled for April release)

I learned that the official Shopify subscription app is completely free to use and can be set up easily!

On the other hand, in terms of functionality, it gave the impression that you just can’t reach the itchy spot.


All the content listed above in the red box is fully implemented in GO SUB.

With the starter plan, you can get started with no monthly fee.

If you want to maximize your sales with subscriptions, be sure to use GO SUB.

If you have any questions about subscriptions, please feel free to contact us.

Keigo Matsunari

Keigo Matsunari

GO RIDE Engineer