Introducing the KLAVIYO (e -mail magazine) setting flow recommended for regular purchases (sub -schools)! Effective for cancellation and improving LTV.

We’ll show you our recommended flow by linking the Shopify subscription app "Go Sub | 定期購入 | Subscription" with the email marketing tool "Klaviyo"!
We’ll thoroughly explain the "subscription × email marketing" method that directly increases LTV and helps prevent subscription cancellations.

"Klaviyo" is a marketing automation platform designed to help you build relationships with your customers. It is mainly used as a tool to support email marketing and customer engagement.

With Klaviyo, you can do the following!

1. Setting up list segmentation:

   • You can create customer lists and run campaigns targeting those lists.
   • Segment customers based on specific attributes or behaviors. This allows you to send targeted messages to each segment.

2. Setting up tracking and tags:

   • Set up tags to track customer behavior on your website or app. This enables you to collect behavioral data and use it to enhance your marketing activities.

3. Setting up custom events:

   • Track custom events when customers perform specific actions. For example, you can set up events for when a product is purchased, an email is opened, or an item is added to a cart.

4. Create Email Campaign:

   • Design and create email campaigns to send to customers, such as welcome emails, sale notifications, and Abandoned Cart emails. You can use templates or incorporate custom designs.

5. Set Up Workflow:

   • Configure trigger-based workflows to automatically send emails or perform actions in response to specific customer behaviors.

6. Testing and Optimization:

   • Test the effectiveness of your emails and workflows, and optimize them based on data. Use A/B testing and reports to evaluate your results.

We have developed the subscription app "Go Sub | 定期購入 | Subscription" using the Shopify Subscription API, specifically for merchants in Japan. As a custom app created by our company, we can customize the storefront design during implementation and provide support in Japanese.

For detailed features and setup instructions for "Go Sub | 定期購入 | Subscription," please refer to the following.

We will introduce our recommended flow for linking the Shopify subscription app "Go Sub | 定期購入 | Subscription" with the email marketing tool "Klaviyo"!

Example 1
 

Customers who purchased a specific subscription product

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Three days after purchase

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Send an email with a 10% OFF coupon

Set up tags in Go Sub.

Settings → Tags → Customer Management Tags → Create custom tag

Set the product name tag.

When the product "Shatsu" is purchased, the following tag will be assigned.

Custom Tag
goSub-Shatsu

Next, let's set up the following flow.

Example 2
0 

For customers who have purchased a subscription product three times

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Send a "Would you like to try this product too?" email

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Wait 3 days

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If no purchase is made, distribute a 10% OFF coupon.

If a purchase is made, send a thank you email.

Set up tags in Go Sub.

As before, set up from the following steps.

Settings → Tag → Order Management Tag → Create Custom Tag

Check the "Subscription Count" box.

When a subscription has been made three times, the following tag will be assigned.

Custom Tag
goSub-subscriptionCount:3

We have introduced recommended workflows by integrating the Shopify-exclusive subscription app, "Go Sub | 定期購入 | Subscription," with the email marketing tool "Klaviyo."

By using Shopify tags and integrating with Klaviyo, you can set up a wide variety of options.

At GO RIDE, we offer free setup for "Go Sub | 定期購入 | Subscription" as well as free migration from other apps!

Please feel free to contact us.