Useful apps and precautions for building a B2B site in SHOPIFY

Not only is Shopify Plus suitable for B2B sales, but it is possible to build a B2B site other than the SHOPIFY PLUS plan.

Basically, when selling wholesale sales, it is necessary to set prices for each customer or divide pages to be displayed for each customer.

By introducing the app, it is possible to build a fulfilling B2B site in SHOPIFY.

This time, we will introduce the application that is convenient when building a B2B site and the points to note when selling wholesale sales at cross -border EC!

In this app, you can make a sales discount for each tag given to the customer.

First, add a customer tag in SHOPIFY.

[Examples of tags set for customers]

Premium member

Gold Member

Silver member

Next, set the discount rate in the app.
[Discount rate]
Premium member → 50 %
Gold member → 30 %
Silver member → 10 %

It is possible to divide the selling price for each customer with only these two settings. When the setting is actually completed, the accounts with the target tag are given and you will automatically display the discounted price when you log in and shop.

This app has another useful function. It is possible to create a quick order page.
A quick order that can be created with this app is a page that allows you to display the collection products in a list, and you can add products to the cart without transition to the product page. Therefore, if you can order a large number of products, the user burden is reduced and you can feel the ease of use of the site.

In this app, you can lock the page and display the collection only for users with key customer tags.

First, set the key customer tag.

The tag to be set is easy to understand if you give it based on the content you want to divide by rock, the name of the brand, etc.

Next, create a key in the app.

First, select the page to apply the key

Set the key so that it can be displayed only if you have a customer tag set.


By making this setting, users who do not have a key customer tag will be displayed unless they have an authority, and the page will not be able to transition.

The function to lock the page is

If the products or brands contracted for each customer are different, only the target page can be displayed, making it easier to manage not only the user but also the store.

The "B2B WHOLESALE HUB" introduced this time is a mechanism in which only the currency is discounted.

Therefore, if you have multiple market settings, discounts will not be applied.

As usual

If the store currency is set in Japanese yen, the discount is applied if the sales currency is visited from a country where the Japanese yen is set in Japanese yen.

However, if the market displayed in the United States dollar is also set, discounts will not be applied to customers displayed in the United States.

In this case, as an alternative

The US market has a fixed price setting from the SHOPIFY market setting, and there is a way to sell it at a fixed price except for the default market.

There are also points to note about the market settings.

There are restrictions that up to three markets can be created, including the countries set by default.

If you need three or more markets, you need to upgrade the SHOPIFY plan to the premium plan and pay a separate dollar per month for each addition of one market.
(In the case of SHOPIFY PLUS, you can add up to 50 markets by default)

When building a B2B site for cross -border in this way, it is important to narrow down the sales market in advance and start building.

This time, I introduced the points that I felt when I actually built it.

It is possible to build a B2B site even if it is not a SHOPIFY PLUS, but if you have a large number of markets for cross -border, we recommend building it with Shopify Plus.

We have also been selected as SHOPIFY official expert "SHOPIFY PLUS PARTNER".

If you have any problems with building a SHOPIFY site, please feel free to contact us!