"Achieve BtoB Sales with Shopify! A Comprehensive Guide to Setting Wholesale Prices"

Even in stores selling to general customers on Shopify, by introducing "wholesale sales," you can expand new sales channels.
This time, we will introduce how to set wholesale prices using the convenient app "Wholesale All in One" when conducting wholesale sales.

Wholesale refers to a system where sellers sell products in bulk to retailers or businesses rather than to general consumers.
It is characterized by larger quantities and lower unit prices compared to regular sales. When conducting wholesale on Shopify, it is necessary to set different prices than for regular customers, but this can be difficult with standard features alone, so it is common to introduce a dedicated app.

Here, I will introduce the pricing method using the recommended app "Wholesale All in One".
This app offers two types of pricing methods: "Set a common wholesale price in bulk" and "Set individual prices for each product."

1. How to set up "Common Wholesale Pricing"

 ① After installing the app, open the menu for "Pricing and Discounts".

 ② Click on "Common Wholesale Pricing" > "Create Wholesale Pricing" to create a new pricing setup.

First, enter the title of the settings and select the target customer tags.
This time, we will set it for customers tagged with "wholesale."

Next, select the products to which the wholesale price will be applied in "Select target products." This time, we will target all products.
Then, choose the discount method in "Select discount type." You can choose from the following three types.

• Reduce the original price by percentage (%)
  

• Reduce the original price by a fixed amount of .

• Apply a fixed price .

This time, I chose to "reduce the original price by 20%."
 Once the settings are saved, only customers with thewholesale tag will be able to purchase at the discounted price.

2. How to set up "Individual Wholesale Pricing"

① Click on "Individual Wholesale Pricing" > "Create Wholesale Pricing."

② Set the title and target tags (e.g., wholesale).
 *Up to this point, it is the same as "Common Wholesale Pricing."

③「Select target products」 to select products, and click on「Add products」.The product addition screen will appear, allowing you to select the products for which you want to set individual prices.

After adding, you can set different wholesale prices for each product.
For example, you can flexibly set a 10% discount on specific products.

Summary

This time, we introduced how to set wholesale prices using the convenient app「Wholesale All in One」when conducting wholesale sales on Shopify.

Shopify also has many apps specialized in wholesale sales.
If you are looking to start BtoB transactions or are struggling with wholesale pricing, please take a look for an app that fits your sales style.

Additionally, at GO RIDE, we also provide support for the introduction of wholesale functions and pricing setup. If you are thinking, 'I want to implement it, but it seems difficult...' please feel free to consult with us.