gosub-vs-recharge

Comparison of SHOPIFY Subsque App "Recharge" and "GO SUB | Subscription | Subscription"

Jun 14, 2023

A subscription-based business model is an effective way to enhance e-commerce sales. Implementing a subscription plan helps stabilize revenue and improve customer loyalty and LTV. This time, we will compare the features and advantages of the "Recharge" standard plan and the "Go Sub | 定期購入 | Subscription" starter plan from the Shopify App Store.


About the features

Both Recharge and Go Sub are apps that allow you to quickly add subscription plans to products on your Shopify store.


Features of the Recharge standard plan


  • On the customer account page, you can choose from specified themes and designs.
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  • You can add regular purchase products to subscription orders.
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  • Settings for other languages are also available.
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  • You can set custom shipping charges and taxes by region. Multi-currency support is also provided.
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  • Payment services such as Google Pay and Apple Pay are also supported.
  • Recharge offers numerous extensions, allowing for feature additions and enhancements, and includes many features aimed at global, large enterprises. Additionally, it is well-equipped for large-scale e-commerce operations.
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Features of the Go Sub Starter Plan


  • You can set a specified discount rate or discount price according to each subscription cycle. Additionally, you can customize and specify each subscription plan name.
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  • You can create a subscription contract from the app's management screen on behalf of customers who have previously purchased a subscription.
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  • You can set custom tags for customers and orders. These can be used when integrating with other services like Klaviyo or LINE.
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  • You can set store business days and lead days, which allows you to calculate the delivery date for the next order and display it on the customer's account page. You can also set custom delivery time slots, allowing customers to specify the delivery date of their next order themselves.
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  • Go Sub does not handle shipping operations but can add delivery dates as data to orders and integrate with other shipping services. (Can integrate with Japanese Shopify apps like Next Engine and delivery date specification apps)
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  • Go Sub can be managed within the Shopify admin screen, and the app's management screen is displayed in Japanese or English depending on the Shopify account language, making it easy to set up and offer subscription plans. It also includes many features related to Japanese-specific e-commerce practices, such as specified delivery dates and times, and can integrate with apps related to Japanese delivery operations.

About Support

Recharge provides comprehensive design documentation, and since many merchants use it, resources can be easily found online. In case of trouble, an excellent customer support team will assist you.


Go Sub provides support in both English and Japanese, and offers free support for theme integration and subscription setup. If you have any issues or questions, you can email app support at any time, and they will respond promptly. Additionally, Go Sub adds new features every week based on user feedback.

About Pricing

The standard plan fee for Recharge is $99/month, plus a 1.25% + 19¢ fee, while the starter plan fee for Go Sub is $0/month, plus a 3% fee. In terms of pricing, Go Sub is cheaper, and it also offers a premium plan. The premium plan fee is $39/month, plus a 0.5% fee. There is no significant impact on revenue, allowing you to keep costs stable within your budget.

Lastly

Recharge and Go Sub are apps that can quickly add subscription options to your Shopify store. Recharge has higher sales and many features aimed at global large enterprises, while Go Sub offers features and support for Japanese small and medium-sized businesses or those new to subscriptions.

When selecting a subscription app, it's important to consider your store's needs, budget, customization importance, and support requirements. Whichever app you choose, it can contribute to business growth and enhanced customer experience!


If you are considering implementing Go Sub, please consult with GORIDE!


GO RIDE

GO RIDE is a digital creative house supporting e-commerce operations as a Shopify "Shopify Plus Partner" with bases in Yokohama and LA.