4 brands that have succeeded in the cross -border EC subscription business at SHOPIFY

GORIDE, with offices in Yokohama and LA, operates a cross-border e-commerce business using Shopify that receives many inquiries. Especially in the subscription-based business model, many brands have leveraged Shopify to achieve success in cross-border e-commerce. In this article, we introduce four brands that have succeeded in subscription-based cross-border e-commerce using Shopify.

Birchbox is a subscription-based business that offers samples of beauty and cosmetic products. Customers pay a monthly subscription fee and regularly receive trial-size beauty products. Birchbox leverages the flexibility and scalability of Shopify to build its online store, providing personalized products based on each customer’s profile and preferences.

Here are the key factors behind the success of Birchbox’s subscription business. First, Shopify’s simple and user-friendly interface helps Birchbox optimize its website to meet customer needs. Birchbox uses Shopify’s flexible customization features to offer personalized products tailored to each customer’s preferences and profile. As a result, customers can easily receive products that match their individual needs.

Birchbox also streamlines customer payments by using Shopify’s checkout system. This not only provides customers with a smooth purchasing experience, but also makes it easy for Birchbox to track and manage its revenue. In addition, by utilizing Shopify’s shipping and inventory management features, Birchbox is able to ensure fast product delivery and efficient inventory control.

Dollar Shave Club is a subscription-based business offering men’s shaving products, with a focus on the American market. Customers sign up for a subscription to regularly receive new blades. Dollar Shave Club uses Shopify to build its online store, unifying subscription management, product ordering and shipping, and payment processing for its customers.

Dollar Shave Club leveraged Shopify's effective marketing tools to boost brand awareness. By fully utilizing Shopify's SEO features, Dollar Shave Club achieved top search engine rankings for relevant keywords and successfully acquired new customers. In addition, Dollar Shave Club uses Shopify's advanced customer management tools to analyze customer data and run personalized marketing campaigns. As a result, Dollar Shave Club has improved customer loyalty and secured ongoing revenue.

Graze is a health snack subscription box business based in the UK. Customers can sign up for a subscription on their website and receive health snack boxes delivered automatically on a regular basis. They use the Shopify platform to build their online store and efficiently manage processes like order placement, payments, and shipping.

Graze is expanding its business by integrating a variety of apps from Shopify's rich app store. For example, Graze uses the Product Options app from Shopify to offer customized products based on customer preferences. Additionally, Graze utilizes the Abandoned Cart Recovery app from Shopify to recover abandoned carts and maximize revenue. These apps help Graze provide personalized product lineups tailored to customer needs and maximize sales.

SprezzaBox is a subscription-based business that offers men's accessories and styling items. Customers pay a fixed monthly fee and regularly receive a customized accessory box. SprezzaBox uses Shopify to build its online store and selects products based on customers' preferences and styles.

SprezzaBox leverages Shopify's mobile-friendly design templates to provide a user-friendly mobile experience. This allows SprezzaBox to offer an environment where customers can easily place orders from mobile devices, enhancing customer engagement and increasing sales. Additionally, SprezzaBox utilizes Shopify's retention tool, Customer Loyalty, to boost customer loyalty and ensure ongoing revenue.

Even when using the same Shopify platform for subscription businesses, there are a variety of ways to approach product selection and customization, which is really interesting. The four brands introduced this time have leveraged Shopify’s excellent features to provide personalized experiences tailored to their customers’ needs. The user-friendliness, flexibility, and scalability of Shopify are essential elements that have enabled these brands to achieve growth and success across borders.

If you are considering building an e-commerce site with Shopify, we highly recommend consulting with GORIDE, a Shopify Plus partner!