Happy Birthday !! Effective use of birthday points at SHOPIFY

by STAFF GO RIDE

A birthday that is always a human being born in this world.


As an adult, birthdays tend to be an event that only gains older, but in the mail -order industry such as SHOPIFY, the relationship with customers is strengthened by giving coupons and points benefits to birthdays, and sales are improved. Can be useful.

Below are the popular birthday apps, their features and benefits in SHOPIFY.

What is the SHOPIFY birthday app?

SHOPIFY's birthday app is a tool for recording customer birthdays and providing special offers, discounts, and personalized messages based on that information. This enhances customer engagement and promotes repeat purchases.


If you can get a great point and service and a small blessing message on your birthday, you will feel warm, and there are many benefits, such as improving customer engagement, so we recommend that you use it.

5 popular birthday apps

1. Happy Birthday Marketing


This app records customer birthdays and automatically sends celebration messages by email or SMS. It is easy to set, can incorporate special coupon code and discounts, and can be used for approaching dormant customers.

The point is that it has a high custom properties because it can cooperate with KLAVIYO.

2. Yotpo Loyalty & Rewards


Yotpo Loyalty & Rewards Is a popular app that offers a royalty program and reward system for the Shopify store. By using this app, you can provide rewards to customers and enhance engagement. In addition to birthdays, it is also a point that rewards can be provided according to conditions, such as sharing SNS, introducing friends, subscriptions, and reviews, and the front screen from users is designed to be easy to understand.

3. Loyalty, Rewards & Referrals by Loyaltyon

The LoyaltyLion app can manage not only birthdays but also the entire loyalty program of customers. In addition to birthdays, points can be given for each action, such as purchasing, store visit, review posting, and introduction to friends, and enhances customer royalty.

4. Referralcandy

Referralcandy mainly focuses on referral (introduction) marketing, but can also set promotions for birthdays and special days. This allows you to implement a strategy that combines birthday celebration and introduction campaign.

source: Referralcandy

5. Where Poi

Where is the Poi is a domestic app that can easily implement a point function in the EC store. It also offers trigger actions for SHOPIFY FLOW, and various point measures that combine SHOPIFY FLOW are possible. Because it is a domestic app, Japanese support is also substantial.


source: Where to poi

Birthday app merit


1. Improvement of customer engagement

By sending special messages and offers on customer birthdays, you can strengthen your relationship with customers and improve engagement.


2. Promotion of repeat purchase

By providing discounts and benefits on your birthday, you can promote your repeat purchase of customers and build long -term customer relationships.


3. Providing personalized experiences

Providing personalized offers according to each customer's birthday can enhance customer satisfaction.


4. Collection and analysis of data

By analyzing the data obtained through the app, you can understand customer purchase trends and preferences and use it for marketing strategies.

Use it well to help improve sales!

The use of point apps in SHOPIFY is a powerful tool to increase customer royalty and increase sales. By selecting appropriate apps and using them effectively, you can deepen your relationship with customers and promote business growth.

Sales are sluggish ... It is a highly effective measure for issues such as low repeat rates, so let's use it!

Go Ride




Go Ride is a digital creative house that supports EC businesses at Yokohama and LA as SHOPIFY official "SHOPIFY PLUS PARTNER".

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